General Manager
Lotus
Total years of experience :29 years, 10 Months
Properties Real Estate
Sales & Marketing of Real Estate Properties
• As Deputy General Manager, my main role is strategizing, planning and developing plans & actions to successfully achieve business growth domestically as well as regionally.
• The role also strongly involves meeting business targets, brand building, handling project & cost control.
• Enhance market share through opening new markets and new market segments.
• Negotiate and finalize arrangements with clients.
• Carry the role of team leader in consultancy project that involved:
o Establishing the marketing power of the organization through developing all the pillars.
o Creating the professional, dynamic and motivated organizational culture.
o Developing, planning & executing the departmental yearly business plan.
o Creating the Marketing & Sales Departments.
o Etc.
• As a team member in several project on ( re-organizational structure, sales & marketing, re-engineering policies and procedures, corporate and individual performance, , ect)
• As a trainer, I have and continue to conduct countless tailored training events for diversified industries as detailed later in this document.
Design, develop, and implement the financial, marketing, manufacturing and retail plans and operations.
•Lead the advertising, PR, and Communication agency towards designing and implementing the annual communication plans leading towards effective positioning and build -up of the targeted brand equity.
•Institute plans to achieve proper face lifting of the group’s market image, quality, staff qualification while establishing and implementing plans towards process and organizational reengineering targeting improved performance and higher productivity.
•Achieve expansion plans in the operation from 2 to 5 outlets within the available resources in short period.
•Launching the company internationally out side the country starting with the first shop and factory in Kuwait.
•Establish relationships and obtain agency distribution with international brand names in the high-end watches and jewelry industry.
•Initiate new concepts of communication through advertisement and event sponsoring.
•Upgrade the manufacturing capability with technology and manpower
•Directly handle purchases of jewelry and stones (diamonds, rubies, emeralds etc.).
•Follow-up directly with the lawyers on all legal activities, contracts and agreements.
•Being responsible of some of the real estate business of the group, mainly locating, investigating and acquiring real estate within the investment strategy of the group.
•Handle and follow-up the group’s investments in the stock market as related to new IPO’s
Develop & implement strategic sales plans based on short, medium & long-term outlooks of market conditions to preserve Company’s competitive edge towards achieving organizational goals & objectives.
•Implement Department organizational structure and staffing.
•Develop sales targets by product line, territory, and showroom.
•Brainstorm with the executive management on the level of targets that are achievable.
•To effectively train, motivate and evaluate Damas Sales team within top management’s directives and according to corporate policies, and procedures.
•Monitor progress on the achievement of sales targets and develop corrective action whenever deemed necessary.
•Monitor sales team activities and provide supervision on an on-going basis.
•Perform periodic visit to all showrooms to ensure proper implementation of sales and marketing directives.
•Determine stock and re-ordering levels by product line.
Sales plan development and monitoring including gathering information on sales trends, setting sales targets, designing sales tactics and monitoring progress of sales team and showrooms.
•Marketing plan development and monitoring including advertisement, promotional campaigns, international exhibitions, etc…
•Product development by examining market and customer preferences, recommending additions & deletion of items, and supervising product design
•Purchasing activities support including short-listing of suppliers for the various materials purchased, maintaining good work relations with suppliers to obtain best purchase terms and conditions, ensuring materials quality standards are adhered to, and determining stock and re-ordering levels by product line.
Developing and implementing annual marketing, sales, design, and production plans
•Managing the marketing operation of the Tiraz factory
•Managing the design dept. (fashion, style, and concepts)
•Handling sales activities (direct wholesale, customer contacts, business development, and market penetration).
•And many more.
Lazurde Jewelry Group
Recommending projects based on socio-economic, political, fiscal, legal and gold market environments.
•Providing input for the strategic plan within the Council’s overall direction.
•Prioritizing and implementing programs while ensuring the efficient allocation of resources, appropriate monitoring and diligent reporting
•Establishing relationships with key players in the markets according to a constantly updated target list
•Representing the Council vis-à-vis media and governments (in cooperation with the
Developing and implementing annual marketing, sales, design, and production plans
•Managing the marketing operation of the Tiraz factory
•Managing the design dept. (fashion, style, and concepts)
•Handling sales activities (direct wholesale, customer contacts, business development, and market penetration
Managing 10 retail showrooms in Riyadh
•Managing the wholesale operation within the Kingdom of Saudi Arabia (around 2000 clients)
•Preparing and implementing annual sales plans
•Conducting market research (purchasing power, competitors, fashion, and market share)
•Managing the precious stones' treasury department (diamond & precocious stones), (purchasing & evaluation
Managing the sales activities of 3 showrooms in the Riyadh area
•Handling a portfolio of high net-worth accounts
•Preparing and executing merchandising requirements for the 3 showrooms
•Conducting stock control periodic checks
•Ensuring the accurate implementation of the corporate policies and procedures
•Conducting training sessions on gemology
•Evaluating the price of stones
Handling export related activities (customer contact, business development, market penetration, etc.) for the Middle East, Gulf, and North Africa markets.
•Establishing a Pulp & Jam factory
•Handling the sales of iron bars used for civil works in the U.A.E and Jordan
•Establishing the engineering department for the terrain water drainage & supply systems
Developing the business potential in the Middle East, Gulf & North Africa Markets.
Responsibitlities
•Directly manage 9 department/functions (Fainance, HR, Marketing, Retail Operation, IT, Planning & Merchandising, Supplychain and external operation)
•Plan, develop, organize, implement, direct and evaluate the organization's fiscal function and performance.
•Participate in the development of the corporation's plans and programs as a strategic partner.
•Evaluate and advise on the impact of long range planning, introduction of new programs/strategies and regulatory action.
•Develop credibility of the finance department by providing timely and accurate analysis of budgets, financial reports and financial trends in order to assist the Board and senior executives in performing their responsibilities.
•Enhance, develop, implement and enforce policies and procedures of the organization by way of systems that will improve the overall operation and effectiveness of the corporation.
•Directly involve in the development of the Human Capital Practices; policies, process and activities (organizational structure, recruitment standards & process, staff development, compensation & benefit plans and succession planning)
•Establish credibility throughout the organization and with the Board as an effective developer of solutions to business challenges.
•Manage and supervise all marketing and communication activities of the organization.
•Continual improvement of the budgeting process through education of department managers on financial issues impacting their budgets.
•Have a major role in the planning and purchase budgeting and implementation process.
•Provide strategic financial input and leadership on decision making issues affecting the organization; i.e., evaluation of potential alliances, expansion, external operation profit centre.
•Directly supervise the retail operation’s development, quality, evaluate and approve all related activities.
•Directly responsible and supervise the development of the organization technology platforms and systems.
•Develop and manage a reliable cash flow projection process and reporting mechanism, which includes minimum cash threshold to meet operating needs.
•Evaluation of the division’s structure and team plan for continual improvement of the efficiency and effectiveness of the group as well as providing individuals with professional and personal growth with emphasis on opportunities (where possible) of individuals.
•Manage, guide and coach head of department to achieve organization overall objectives (sales, profitability, stock level, customer service quality, marketing strength and communication)
•Directly & indirectly responsible to communicate and negotiate agreements with new international brands.
Securing diamond purchases sources and working on the purchasing of Diamond & other precious stones for manufacturing & sales
•Investigating business development opportunities and developing feasibility studies
•Planning & implementing the Solitaire project through the region’s agents.
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