Diaa Omar

Highlights:
• Across the sales target 121% from the annual target.

Key Responsibilities:
• Collating information, formulating marketing strategies and long term roll out plans to optimize performance parameters and business outputs as well as initiating promotion of Tafarod in private sector and pharmacies.
• Conducting product overview presentation to clients/ consultants with emphasis on the advantages of Tafarod’s product for the customers as well as spearheading marketing initiatives and promotions to create product awareness and designing all publicity, advertising, direct mail, catalogs.
• Keeping abreast of latest scientific advancements, analyzing potential markets and submitting recommendations for product development.
• Innovating brand positioning exercises with a view towards the achievement of targets and maximizing profits as well as establishing a strong market presence, by creating product demand and awareness, market surveys and analysis.
• Conducting product feasibility in view of prevalent medical bylaws, product quality / certifications, market dynamics, trends and rival products.
• Planning and implementing promotional and marketing ventures (exhibitions, conferences, receptions and campaigns) for new and existing products.
• Creating stage-wise profit projection reports, maintaining product standards to safeguard safety/quality as per health/safety guidelines, and generating revenues, maximizing profit margins by identifying high potential sales opportunities as well as prioritizing them to drive sales and augment revenues.
• Conducting market research and feasibility studies, implementing quality control measures and analyzing competitive products to execute action plans and achieve targeted results
• Coordinating to HR Department relating to Hr activities.

Key Responsibilities:
• Arranged appointments with doctors, hospital consultants, nurses and discussed characteristics and clinical studies pertaining to pharmaceutical products.
• Made presentations on medicines developed by the pharmaceutical company and provided information on products/equipments and instruments to doctors, practice staff and nurses in hospital/ pharmacists.
• Remained abreast with the latest clinical data supplied by the company and interpreted, presented/ discussed the data with health professionals during presentations.
• Assured that drugs are administered in ways that optimize therapeutic outcomes to minimize adverse effects.
• Worked closely with team managers to devise plans for approaching contacts and created effective business plans for enhancing sales of the organization.
• Conducted regular field visits across all regions to gauge effectiveness of own promotions and also to evaluate competitor activities.
• Designed and developed innovative business practices and maintained relationships with key industry contacts in the region.

Key Responsibilities:
• Established distribution networks for products/ services in the entire region in line with company’s strategies, policies/ standards as well as explored potential business opportunities through network of alliances, partners and sales agents in the region.
• Strived to achieve annual/ quarterly achievement of multiple order, revenue targets through accurate monthly/ quarterly forecasting, prioritized selling time to generate sales volume, achieved account penetration and complete territory coverage.
• Developed/ maintained high level of product knowledge of company as well as competitive products to develop effective marketing strategies to counteract potential business threats.
• Provided leadership in market analysis and development/execution of strategies/ action plans to drive company product sales.
• Developed new accounts and expanded existing accounts within an established geographic territory as well as maintained customer relationships with the accounts in their established geographic territory.