Marketing Manager of Jinan University
Jinan University
Total years of experience :15 years, 8 Months
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Formulate, direct and coordinate marketing activities and policies to promote services, working with advertising and promotion managers and getting sponsors for activities and University’s annual magazine.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies
• Analyzing business developments and monitoring market trends.
• Consult with designers on product specifications such as design, color, and printing.
• Monitoring and analyzing market trends
• Studying competitors' products and services
• Exploring ways of improving existing products and services, and increasing profitability
• Identifying target markets and developing strategies to communicate with them.
• Evaluated target markets and proposed marketing strategies.
• Established and improved client communications; maintained ongoing relationships
• Conducted surveys and analyzed results.
• Coordinated, planned and contributed in universities fairs and special events.
• Initiated volunteer events and activities.
• Responsible for marketing the University’s Website through:
• Studying the effect and integration of social media
• World Wide ranking criteria’s such as web metric and search engines
• Promoting the Website through content and structure
• Building primary site map based on the target market and the potential one.
Member of Orientation team
• Assisting new students with their academic, social, and personal transition to JUL.
• Assist in the implementation of all New Student Orientation
• Programs (summer, fall, and spring).
• Initiate and develop a positive relationship and maintain open communication with students and family members.
• Lead discussion groups of incoming students; acquaint new students and families with university policies and procedures, campus facilities and services, student activities and services, and academic departments.
• Participate in an evaluation of the Orientation program.
• Establish school visits program and participate in several orientation fairs.
Activities Coordinator
• Plans, schedules, implements and evaluates a program of individual and/or group activities based on students need.
• Coordinates and participates in patient activities designed to promote social interaction, reality orientation and intellectual stimulation.
• Documentation and Reports related to each activity.
• Maintains sufficient activity supplies.
• Develop monthly calendar of planned activities.
(Started training in quality assurance since 2008)\]
• Participate in software testing based on ISO quality standards. Customers follow up and writing bug scenarios to apply all kinds of testing.
• Design Reports for Customer bugs, new features and Bug tracing.
• Test new features in the software.
• Audit Quality process and testing scenarios.
• Testing knowledge bases, models and Enterprise architectures elements.
User experience support team
• Contribute in designing analytical user experience for customers.
• Design new interface forms based on customer’s demand
• Research and test web portals.
Accomplishments:
• Perform data analysis
• Document data workflow and processes.
• Participate in testing Dubai land Department consulting project.
• Train and supervise University students and members of quality management team.
• Handle the activities related with Knowledge Management and Documentation.
Conducting my Master degree and expected to finish 2015
⇒ Bachelors of Marketing and Management (2008-2011) at Jinan University Lebanon.