Diana El-Refai

• Meeting and consulting clients about project requirements and objectives;
• Preparing proposals and presenting them to clients or senior management;
• Designing research methods such as interviews and questionnaires;
• Briefing interviewers and researchers;
• Conducting quantitative surveys, which may involve field or interview;
• Using statistical software to manage and organize information;
• Monitoring the progress of research projects;
• Analyzing and interpreting data to identify patterns and solutions;
• Writing detailed reports and presenting results; and
• Advising clients or senior management on how to best use research findings

• Seeking and providing information to help companies determine their position in the marketplace
• Gathering data on competitors and analyzing their prices, and method of marketing
• Working closely with the Public Awareness team in gathering statistical data about people’s behavior towards waste management and recycling
• Prepare reports of findings, illustrating data graphically and translating complex findings into written text
• Authoring reports containing answers to the questions and actionable recommendations

• Handling of client projects internally and externally
• Interpreting research data and translating it into accurate, informative and timely PR measurement reports
• Liaising with other teams to ensure appropriate and accurate sourcing of relevant articles for analysis
• Briefing reporting teams on project background and client goals, including a detailed spec for the charts and narrative, initially and through ongoing quality checks and feedback
• Proofing written reports from Research Executives and giving clear, accurate and constructive feedback
• Dealing with client's queries regarding the reports

• Acted as liaison between the client and Ipsos on project-related issues, ensured that their needs are being met
• Day to day involvement with projects for the clients, including drafting proposals, questionnaire design, data analysis, interpretation and development of recommendations, and preparation of presentations of findings
• Undertook client presentations while accompanied by senior account team members
• Developed individual job costs, monitoring job costs throughout a project and ensured profitability, under supervision
• Assisted with the management of staff in the team, including delegation and training of staff and assisted with annual evaluations and monitored progress of staff
• Assisted senior managers to ensure all procedures and policies are adhered to

• Involvement in quantitative projects, from commissioning to presentation
• Independently managed small and medium sized/complexity projects, worked directly with a project leader
• Assisted the main project manager on large/ complex projects
• Developed research material (proposals, questionnaires & discussion guides)
• Conducted field visits
• Analyzed and interpreted research data
• Involved in providing recommendations and reported findings for various studies for the Government Sector such as Customer Satisfaction Studies, Mystery Shopper & Employee Satisfaction
• Online research (such as Usage and Attitude studies, concept testing, mystery shopping and customer satisfaction tracking).
• Working on project basis with other teams in the organization such as Telecom team, Qualitative, etc…