Account Manager
Wunderman
Total years of experience :13 years, 1 Months
Lead and handle a unit of high profile accounts in various industries such as FMCG, Automotive, Airlines, Real Estate Properties and Insurance.
Initiate projects and clearly define outcome in order to contribute to on-going client satisfaction.
Build on marketing plans by providing strategic advice and recommendations to ensure an effective execution of planned projects.
Develop yearly integrated (offline / online) marketing strategies in line with client marketing plan and budgets.
Perform customized research to identify key opportunities for local brands.
Develop technical and financial proposals for new business opportunities.
Process all jobs using agency systems and procedures to ensure seamless completion of projects.
Compile and present competitive reports and budget reviews to the overall strategic development process.
Handled high profile accounts in various industries such as FMCG, Automotive, Airlines, Real Estate Properties and Insurance.
Developed detailed marketing plans and provided strategic advice and recommendations to ensure an effective execution of planned projects.
Effectively delivered and executed fully integrated offline / online launch campaigns for key clients including ATL, BTL, DM activities and social media platforms.
Developed detailed technical and financial proposals, playing an integral role in the win of new and repeat clients.
Handled the day-to-day responsibilities of key accounts (both multinational and local clients) in order to execute a primary analysis of client business information necessary for the development of creative integrated marketing solutions.
Briefed and assisted the creative team on generating innovative ideas by providing thought starters, sharing artistic references and new styles.
Followed up with all necessary parties involved with a specific client jobs and organized weekly informative status reports.
Documented client meetings with detailed meeting minute reports to keep the Agency Team aligned of all account developments and potential issues that may arise.
Assist the Account Director in running the day to day business of the clients. Responsible for primary analysis and tracking of Client business information. Responsible for specific projects leading to the development of creative advertising. Takes direction from Account Director to execute primary analysis of Client business information necessary for the development of creative integrated marketing solutions.