KARWAN ABDULLAH ABDULRAHMAN

Creating FMCG business A to Z, through out market study, P&L, mark up, price structure,
office, warehouse, vans, sales force, IT system, coverage, plan, budget.
Deep study of all FMCG company in Iraq
Recruiting very experienced staff
Recruiting very strong distributors
Recruiting sub-distributors
Custom and clearance all FMCG goods
Creating in-depth reports and presentations on a business’s processes
Providing forecasts and expectations
Suggesting solutions to business problems
Establishing methods for testing business applications and creating templates for reports used to monitor application effectiveness
Hosting workshops and staff presentations within a company
Working closely with key customers to keep them updated on process changes designed to improve service
Establishing communication networks with other Consultants who work as IT or Recruitment Specialists
Studying new and potential trends within an industry
Discovering new opportunities and markets for businesses to expand in.

1- Managing 5 branches over Iraq market (Erbil, Dohuk, Baghdad, Al Anbar, Basra).
2- Receiving reports from each branch on (Daily, Weekly, and monthly) basis from all departments (HR, Accountant, warehouse, logistic, Sales, Marketing, IT, Legeal).
3-Reporting to CEO based in Kuwait.
4-Ensure all operations are carried on in an appropriate, cost-effective way
5-Improve operational management systems, processes and best practices
6-Help the organization’s processes remain legally compliant
7-Formulate strategic and operational objectives
Manage budgets and forecasts
Perform quality controls and monitor production KPIs
8-Recruit, train and supervise staff
9-Find ways to increase quality of customer servic
10-Planning and overseeing new marketing initiatives.
11-Researching organizations and individuals to find new opportunities.
12-work and support the distributor
business growth and ensuring they are met.

• Managing & Developing distributor business in all of Iraq governors.
• Developing Sales and Marketing Strategy to meet the annual target and to increase brand market share in Iraq.
• Select, develop, and coach a professional sales team to meet or exceed specific goals for profitable revenue growth.
• Develop and implement annual sales plans by Account Executive and account.
• Implement the company's sales process to establish a culture of consultative selling to customer's decision-makers at all levels.
• Cultivate and maintain effective business relationships with executive decision makers in large accounts.
• Pursue identified business prospects, participating actively in the planning and sales process for new business opportunities.
• Collaborate with marketing resources and the sales leadership team to define overall sales strategy, and to develop products and solutions responsive to the customer's business. Apply research insights and to provide compelling advertising solutions based on the company's business strengths.
• Coach Account Executives to build effective staff relationships that enable them to respond quickly to emerging customer opportunities, and provide for seamless execution of the company's business processes that exceed customer expectations.
• Encourage and requires high level teaming and collaboration skills to gain the committed and motivated efforts of the company's staff who do not report directly to the National Sales.
• Establish a planned program for sales coaching, working with Account Executives on all aspects of the sales process. Makes coaching sales calls with Account Executives to provide feedback, and to assist with large opportunities. Travels extensively to meet customers and to coach Account Executives in the field.
• Perform all other duties as needed or required to maintain and grow profitable business within the assigned account base.

Accomplishes regional sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining regional sales system improvements; implementing change.
Meets regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives.
Maintains and expands customer base by counseling district sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities.
Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors.
Implements trade promotions by publishing, tracking, and evaluating trade spending.
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks.
Accomplishes sales and organization mission by completing related results as needed.

Managing Distributor business through out study annual budget, Supervising sales team, releasing the orders, credit and finance check every month, putting sales strategy and action plan and:--
1-Deliver personal and team sales targets
2-Deliver KPIs
3-Close sales using a consultative approach which advises customers on the range of products available and sells in the best fit for them
4- Give impartial advice to ensure customers purchase the right product
5-Deliver and maintain a quality service at all times
6-Capture information, record it accurately and input it according to the company quality standards
7-Handle both incoming sales calls and make outgoing sales calls
8-Look after the customer relationship in pre sales for an effective handover to post sales
9-Develop knowledge of the product range
10-Contribute ideas and suggestions to help VMO to grow, develop its offering and achieve best practice
11-Behave in an ethical and professional manner at all times, taking an open and honest approach to all
12-Follow the guidelines required for delivering each campaign/promotion
13-Attend meetings and team briefings
14-Participate in training and coaching sessions
15-Carry out any other duties required by the Company

Supervising area (Kirkuk, Doz, Alton Kobri, Daqoq).
Supervising 12 Sales Reps .
Responsible of 5 Merchandisers .
Train sales representative .
Daily Market visit and Tracking the Competitors Activities .
Responsible of EOS & Route Organization .
Put Smart Plane & Target for Sales Reps.
Follow up the daily Actions of Sales Men in my Areas .
Increase Profitability by brands & packages targets & proper distribution system
Increase Sales Volume by Managing Brands & Packages & Productive/Expert Sales & Distribution Systems
Develop Rani Market Share by Availability & Effective Channel & Base Execution .
Make plane for achieve Target by time line .
Focusing on Create Rate Growth in annual sales VS last year
Daily Follow up of KPI.
Daily Follow up of RTM .

Supervising area (Dohuk, Zakho, akra)
Supervising 10 Sales Reps .
Responsible of 5 Merchandisers .
Train sales representative .
Daily Market visit and Tracking the Competitors Activities .
Responsible of EOS & Route Organization .
Put Smart Plane & Target for Sales Reps.
Follow up the daily Actions of Sales Men in my Areas .
Increase Profitability by brands & packages targets & proper distribution system
Increase Sales Volume by Managing Brands & Packages & Productive/Expert Sales & Distribution Systems
Develop Rani Market Share by Availability & Effective Channel & Base Execution .
Make plane for achieve Target by time line .
Focusing on Create Rate Growth in annual sales VS last year
Daily Follow up of KPI.
Daily Follow up of RTM .

Making & Complete Iraq Distributors/Wholesalers Orders with Sales, warehouse stock, finance, logistic,
Follow up Warehouse, Production reports
Arrange with Logistic other Local transportation Companies Loading trucks for all Iraq,
Follow up Iraq Distributors/Wholesalers finances status & follow payments vis bank or Hawala office transfers,
Sending sales daily, monthly analyzed reports to Sales team
Analysis all Sales Volumes by package by brand by flavor with PHC or UNC,
Complete sales charts checking sales via Targets
Cooperation with Sales team making of Rolling estimate & forecasting reports