Diana Abu-Hijleh

Kuwait Projects Company (Holding) KIPCO
Assistant Manager - Corporate Social Responsibility July 2020 till present
• Develop and implement a comprehensive corporate social responsibility (CSR)
strategy that aligns with the company's mission and values.
• Identify and assess social and environmental impact of the company's operations and
activities.
• Develop and oversee programs and initiatives that promote sustainable business
practices and positively impact communities and the environment.
• Collaborate with internal teams and external stakeholders to identify opportunities
for community engagement and partnerships.
• Communicate the company's CSR efforts and impact to stakeholders, including
customers, employees, investors, and the broader community.
• Monitor and report on the company's CSR performance and progress towards goals.
• Stay informed of industry trends and best practices in CSR and ensure the company's
efforts are aligned with relevant standards and guidelines.
• Represent the company in relevant forums and industry groups related to CSR and
sustainability.
• Develop and manage the CSR budget and monitor expenses for the department.
• Develop and provide training to employees on the company's CSR policies and
practices.
• Maintain regular communication with all subsidiary companies and collaborate to
establish a unified corporate social responsibility vision.
• Develop and implement a social media strategy and monitor the performance of all
social media accounts.
• Select suppliers and vendors for company projects.
• Develop, execute, and manage all corporate social responsibility campaigns, both
online and offline, ensuring alignment with company goals and objectives. This includes creating and implementing content, managing budgets, and overseeing campaign performance.
• Align our women empowerment platform with the United Nations Women's Empowerment Principles (WEPs) guidelines and standards
• Oversee the content of our women empowerment platform and generate new and innovative ideas to maintain engagement and activity.

Create and oversee marketing strategy to align with clients business goals
• Manage workflows and internal communications and traffic
• Train new employees
• Collect and analyze data related to clients social media presence
• Assist clients in identifying appropriate social media channels for their specific
business needs
• Track performance of clients’ social media presence and develop/implement
changes to improve business results.
• Responsible for social media monitoring and analytics
• Perform research on current benchmark trends and audience preferences
• Design and oversee social media strategy to align with clients business goals
• Manages all social media management and monitoring tools
• Analyse social media accounts and derive key business insight to aid strategy
building.
• Assess the impact of offline and only campaigns
• Responsible for staff development
• Responsible for online crisis detection and management
• Conduct market research and identify market opportunities
• Monitor the performance of visuals team and assess the quality of work

Sheikh Jaber Al Ahmad Cultural Centre (JACC)- March 2016 - Feb. 2017 Project Team Leader
Creating plans for the centre: calendar strategy, media/marketing plans and events programming protocol.
Creating short videos using iMovie to be embedded in presentations. Formulating calendar with seasonal themes for JACC’s venues.
Developed soft-opening and grand-opening proposals.
Communicating with local and international events management companies for the grand and soft opening events.
Part of the team that developed JACC’s strategy, mission, vision and values
Develop events’ programming protocol with colleagues.
Research local and international best practice events.
Analyzing social media accounts of the world leading performing arts centers (Sydney Opera House, Lincoln Centre and Kennedy Centre) and Developing social media strategy for JACC.
Conducting meetings with local companies for potential collaboration (Nuqat, CAP). Conduct on-site rooms checks, to verify the drawings of JACC and to be used for creating the venue rental manual.
Assessing online discussions in local community regarding the project.
Assisted in developing corporate sponsorship packages for the center.
Creating the venue hire manual for third parties
Created a database that includes all cultural activities happening in Kuwait

as a Team leader responsible for a team of 3 persons working in booths at the
biggest malls to promote the new innovations and latest creations of Samsung Company.
Responsible for: -
• Creating an environment oriented to trust, open communication, creative thinking,
and cohesive team effort.
• Providing the team with a vision of the project objectives.
• Motivating and inspire team members.
• Leading by setting a good example (role model) - behaviour consistent with words.
• Coaching and helping develop team members; help resolve dysfunctional behaviour
• Provide status reporting of team activities against the program plan or schedule.
• Keep the project manager and product committee informed of task
accomplishment, issues and status.
• Help keep the team focused and on track and supervise overall performance.

Performing direct marketing and sales activities to generate sales as per the agreed sales and marketing plan.
Demonstrating and providing information on promoted products/services.
Creating a positive image and lead consumers to use it.
Using lectures, films, charts, and/or slide shows.
Distributing product samples, brochures, flyers etc. to source new sales opportunities.
Identifying interest and understand customer needs and requirements. Setting up booths or promotional stands and stock products.
Reporting on demonstration related information (interest level, questions asked, number of samples/flyers distributed).