Dianne Nara Padolina

• Executing on marketing strategies for Almana Automotive Group, across 8 brands: Ford, Lincoln, Jeep, Dodge, Chrysler, Ram, Hertz and Ford Heavy Trucks.
• Brainstorming and developing ideas for creative marketing campaigns.
• Development of content on social media space for all Automotive brands (live coverage from events, social media stories, and engagement).
• Planning and executing initiatives to reach the target audience through appropriate channels.
• Working with various types of design software (such as Photoshop, InDesign, Illustrator).
• Communication with the Principals of each brand to secure Marketing support claims and secure brand approval on campaigns.
• Ensuring creative marketing materials undergo regular review and adhere to brand guidelines.
• Working closely with external Creative Agencies to design marketing materials.
• Assisting in the analysis of marketing data (campaign results, conversion rates, traffic etc.) to develop future strategies.
• Media monitoring for articles and competitive ads.
• Monitoring ongoing campaign spends against the budget, keeping accurate records and highlighting where variances occur.
• Producing an accurate summary of the total spend at the end of each marketing campaign.
• Organizing events and product exhibitions.
• Liaising with external vendors to execute promotional events and campaigns.

Projects, related skills, and practicum included:
• Preparation of agendas and arrangements for various meetings (Committee, Board, etc.)
• Preparation of responses to correspondence containing routine inquiries.
• General office duties such as ordering supplies, maintaining records, management systems, and performing basic bookkeeping work.
• Providing administrative and clerical support to departments or individuals.
• Scheduling meetings and arranged conference rooms.
• Planning and supervision all personal travel arrangements including air travel, ground transportation, and accommodations.
• Compiling, transcription, and distribution minutes of meetings.
• Management and maintenance of Executive Leaders schedules.
• Preparation of reports, memos, letters and other documents.

Projects, related skills, and practicum included:
• Attracting potential customers by answering product and service
questions and suggesting information about other products and
services.
• Resolution of product or service problems through formal process
including: Clarification of the Customer's complaint, determining the
cause of the problem, selecting and explaining the best solution to
solve the problem, expediting correction or adjustment, and
following up to ensure resolution.
• Marketing of Sprint telecommunications product and placement of
Customer orders in the computer system.
• Upsell of products and services to current Sprint Customers.
• Follow-up on customer inquiries not immediately resolved.
• Documentation of call logs and reports.
• Research on billing related issues per Customer requests.
• Monitoring of trends in customer calls / alerting Leaders when
matters became urgent.
• Recommendation of process improvements to leadership.