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digvijay singh, Marketing Manager

digvijay singh

Marketing Manager·SIMAH

Saudi Arabia

High school or equivalent, Business Administration

Work experience

Total years of experience: 25 years, 11 months

Marketing Manager

May 2018 - Present

SIMAH

Riyadh, Saudi Arabia

May 2018 - Present

Generate SAR 15 Mn. revenues by re-launching the entire B2C business including development of the SIMAH Website and Application.
• Strategize the Relaunch of Brand SIMAH - Including Developing a New identity, Positioning, Brand Value and Communication Strategy.
• Marketing Analytics including writing financial white papers for the B-B / B-G Customers.
• Development of Marketing Policies, Processes & Procedures guiding SIMAH.
• Supporting the Sales Team with Data, Content and Communication Material.
Company industry:
Financial Services
Job role:
Marketing and PR

Head Marketing KSA

May 2015 - Present

Landmark Group

Saudi Arabia

May 2015 - Present

A $5 Billion Retail conglomerate - Middle East’s Biggest Fashion Retailer

•Appointed to lead the Marketing Function for KSA for its $1.3Bn flagship Brand Centrepoint.
•Controlled 50 Million SAR Mn National Marketing / VM Budget.
•Directed planning & implementation of Digital, Creative, Sales Promotion and PR strategies.
•Autonomously Managing the Digital/ Social Marketing for Centrepoint KSA.
•Drove the development & implementation of Consumer Analytics resulting in an incremental revenue of 80 Mn SAR.
•Built entirely new staff of 14 Marketing professionals in KSA, following company’s restructuring last Year.
•Led the developed & implementation of Annual Marketing Plans and Properties that resulted in consistent sales outperforming key competitors and the industry as a whole.
•Achievements:

•2016 and 2017 YouGov rated Centrepoint amongst the top 5 Buzz Retail Brand in KSA.
•80 Mn Incremental Revenue in 2016 - 17 through CVM campaigns - highest in the history of KSA.
•Cost Savings of 2.5 Mn in 2016 - 17 by vendor negotiations and planning.
•Creation of Consumption Properties like “Mid Season Offers” that have become synonymous with Consumer offtakes and Revenues
Company industry:
Retail & Wholesale
Job role:
Other

Regional Head Operations

January 2014 - May 2015

South India & Sri Lanka (VLCC)

India

January 2014 - May 2015

India’s Largest Wellness Company

Leading a team of over 500 people. Responsible for the overall profitability of 38 wellness centers in India & Sri Lanka including organizing & planning business of over 80 Cr/ Pa. Involved in Strategic Execution including Sales Forecasting, Customer Management, Managing P&L and Resource Management.
•Supervising the overall business of all centers, P&L Management, Resource Management & control and strategic planning. Deputizing the Area Managers & Center Managers.
•Ensuring a consistently high standard of presentation and SOP adherence in all branches and delivery of optimum sales and cost performance.
•Working closely with the technical team to ensure customer service delivery & delight
•Overseeing the recruitment of new sales staff.
•Conceptualization & implementation of sales and marketing campaign for increased throughputs.
•Expanding VLCC’s foot-print by signing new centers at untapped markets
Job role:
Management

General Manager

May 2006 - January 2014

India

May 2006 - January 2014

7 years 8 Mths)
Job role:
Management

Brand Manager

December 2003 - May 2006

Jubilant Group

India

December 2003 - May 2006

Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Brand Officer

February 2001 - May 2003

Hindustan Unilever Limited (HUL)

India

February 2001 - May 2003

India’s Largest FMCG Company
Company industry:
FMCG
Job role:
Marketing and PR

Account Executive

January 2000 - January 2001

Vyas Giannetti Creative Advertising

India

January 2000 - January 2001

Job role:
Accounting and Auditing

Education

Institute for Technology and ManagementUniversity of Allahabad

January 1996

January 1996

High school or equivalent, Business Administration

India

3 Year Full time

Institute for Technology and ManagementUniversity of Allahabad

January 1996

January 1996

Bachelor's degree, Business Administration

India

3 Year Full time

Institute for Technology and ManagementUniversity of Allahabad

January 1996

January 1996

High school or equivalent, Business Administration

India

3 Year Full time

Institute for Technology and ManagementUniversity of Allahabad

January 1996

January 1996

High school or equivalent, Business Administration

India

3 Year Full time

Skills

Marketing
Expert
Marketing
Expert
Fashion Retail
Expert
Fashion Retail
Expert
Image Branding
Expert
Image Branding
Expert
ADVERTISING
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ADVERTISING
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ASSETS RECOVERY
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ASSETS RECOVERY
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BUDGETING
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BUDGETING
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COMPETITIVE
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COMPETITIVE
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EXECUTIVE MANAGEMENT
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EXECUTIVE MANAGEMENT
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MANAGEMENT
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MANAGEMENT
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MARKETING
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MARKETING
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MICROSOFT WINDOWS
Expert
MICROSOFT WINDOWS
Expert
PRESS RELEASES
Expert
PRESS RELEASES
Expert
RETAIL
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RETAIL
Expert
Marketing
Expert
Marketing
Expert
Fashion Retail
Expert
Fashion Retail
Expert
Image Branding
Expert
Image Branding
Expert