Digital Brand Manager
ABAD Group
Total years of experience :14 years, 10 Months
Responsible to carry out all digital requirements of the group which has business in different
domains like real-estate, property management, hospitality, fisheries.
Co-ordinate website development and website content management of all business verticals.
Strategize social media plans and monitor performance.
Plan and execute lead generation as well as branding campaigns online.
Identify vendors who are capable of carrying out the digital requirements for the business
verticals.
Performance analysis of vendors based on the works assigned and goals set.
Annual and monthly digital marketing budgeting.
Lead implementation co-ordination works for Farvision ERP at Abad Builders which have an
integrated CRM module.
• Proposed and successfully implemented digital marketing strategy for company clients.
• Lead the implementation and performance analysis of various marketing campaigns including online ad’s, SEO, content marketing, social media etc.
• Research and feasibility study of new trends and platforms in the field of digital marketing.
• Managing a team of skilled digital marketing executives.
• Educating and monitoring the performance of team members.
• Conducted seminars on new trends and platforms in digital marketing.
• Conducting client meetings at various levels which included business study, marketing strategy making, performance review etc.
• Generate remarketing list for ad campaigns.
• Identifying and feasibility testing new plaforms available in digital marketing field.
• Training freshers to give insights about the procedures involved in digital marketing.
• Educating team members about the latest trends and evolutions in digital marketing.
• Competitor analysis and research which often ended up in reviewing the marketing plan and other activities.
• Lead role in implementing the event tracking codes, microdata implementation for e-commerce sites etc.
• Improving the Click Through Rate (CTR) of the landing pages using the scope of rich snippets and implementing microdata.
• Conversion Rate Optimization (CRO) of the landing pages by analyzing the user behavior and conducting on page surveys.
• Conducting seminars among all departments of the company.
• Educating clients about basics of SEO and other digital activities to make an ROI awareness.
• Analyse the SEO strength of website and making report with the details of flaws on website and steps to improve.
• Buyer Persona Analysis in which a fictional group of prospect buyers is made based on age group, profession, demographic locations, gender, interests etc. which helps in creating the marketing plan.
• Keyword Research : finding the best keywords suited for the business based on search and competition using almost all tools available online and current trends.
• On-page optimization which includes optimizing the meta details, URL, h tags, content, image alt tag, internal and external links.
• Off-page optimization which includes content marketing, link building, submissions in high quality directories, bookmarking sites, classifieds etc.
• Social Media Optimization : Created and optimized business pages for clients in all major social media platforms. Also made creative posts for the products as well as the recent news that helped to convey the idea to existing followers and attract new followers.
• Landing page optimization : creating landing pages for different campaigns with best practices and contents to convert a visitor into a lead.
• Ad Campaigns : setting up ad campaigns for different clients in recommended medias with proper research to increase the ROI.
• Online Reputation Management (ORM) which includes active participation in forum discussions and other community site discussions in clients niche.
• Email Marketing : Identify the best database for the product or service, setting up email campaigns, monitor performance.
• Measure and report performance of all digital marketing campaigns, and assess against goals.