Dima El-Hajj

Managing a large portfolio of two international brands (OSIM & REMINGTON) and
developing appropriate strategies for each.
Responsible for overall sales and profitability of the brands.
Benchmarking, pricing, ordering, sales forecasting and visual merchandising.
Driving category relationships with the large retailers, hypermarkets and E-commerce
websites (Geant, Carrefour, Lulu, Sultan Center, Eureka, boots, souq.com,
taw9eel.com).
Responsible for a team of 8 promoters appointed for our key accounts.

Executing category related promotions.
Executing in-store POS materials.
Developing catalogues, flyers and all other communication mediums.
Managing daily activities with the advertising agency.
Monitoring and reporting to senior management the effectiveness of campaigns and
promotions.
Handling product launches and events.
Continuous monitoring and analysis of competitive activities and consumer trends.
Maintaining excellent relationship with most media and production companies.
Category Marketing Analyst - IT & Gaming categories Jan 2013 to Feb 2014
Alghanim Industries - X-cite by Alghanim Electronics
Handling the marketing portfolio of international brands (HP, Acer, Toshiba, Dell,
Lenovo, Apple, etc...)
Responsible for design and execution of promotions in liaison with central marketing.
Handling new product launches in showrooms.
Collecting competitors' information and scientific use of the same to improve market
share.
Responsible for the benchmarking, pricing and merchandising of the brands inside the
store.
Managing inventory with effective planning and forecasting in order to maximize
profitability.
Measuring campaigns' return on investment.

Handling the marketing portfolio of international brands (HP, Acer, Toshiba, Dell,
Lenovo, Apple, etc...)
Responsible for design and execution of promotions in liaison with central marketing.
Handling new product launches in showrooms.
Collecting competitors' information and scientific use of the same to improve market
share.
Responsible for the benchmarking, pricing and merchandising of the brands inside the
store.
Managing inventory with effective planning and forecasting in order to maximize profitability.

SIT Distribution
Monitoring the quality, quantity, cost and efficiency of the movement and storage of
goods.
Coordinating and controlling the order cycle and processing orders.
Analyzing data to monitor performance and plan improvements and demand of stock.
Manage exporting & importing of stock with courier (have experience with
Aramex, TNT & DHL).
Have experience with stock clearing and shipping.
Stock reporting to higher management.
Supervising promoters' performance and evaluation.

SIT Distribution
Handle and resolve customer complaints.
Process orders, forms, applications and requests from retailers.
Managing the customers’ database and logs for inquiries.