Group Marketing Manager
Abdul Ghani Holding Co.
مجموع سنوات الخبرة :20 years, 4 أشهر
Industries: Gold Jewelry Real Estate IT Business Consultancy social media and AD Agency F&B
• Structuring the Holding and subsidiaries Marketing departments.
• Conducting Primary market research and data analysis.
• Initiating strategies and implementation plans for the next 5 years for all holding companies
• Manage and coordinate with the marketing and creative staff ensuring they meets deadlines and implement assigned tasks successfully
• Collaborate with media companies and advertising agencies
• Making agreements with banks to share offers and campaigns.
• Father ideas for new campaigns
• Monitor current campaigns and analyze data to evaluate the success of marketing efforts
• Coordinate with the sales team and other departments to improve effective strategies
• Benchmark the company performance locally and Globally
• Managing and supervising the new website project
• Advised on and developed marketing strategies involving search engine marketing (PPC and SEO), web presence optimization, online display advertising, and social media.
• Identified and communicated client needs to ops teams.
• SEO audits, link building for SEO and social media.
• Internal communication:
• Managing and Training teams (create new curriculum with different chapters including communication skills, problem solving, how to be good salesperson & how to be good leader)
• Organizing exhibitions all over the year, booking booths and managing social media invitation campaign in addition to the private messages (VIP & Non-VIP) invitations and sharing a catalogue that presents the companys products designed
coordinate the template with a designer.
• Sharing publications for the company on Google Scholar,
about sustainability
Agent for the Turkish company BeyazGida - Specialized in additives for dairy products.
• Review schedules shipments and resolve any problems with service providers to ensure efficient supply chain
• Ensure the proper visibility is provided to relevant parties
• Perform ad hoc analysis and create reporting that help support process improvements
• Maintain on going documentation of logistics procedures related to daily functions
• Ensure accurate product values and country of origin are provided in international transactions and trade programs
• Managing and coordinating the website ( Collecting employees feedback, sharing with our customers new updates and new products through social media, SMS and emails.
• Develop Syllabi, conduct research, accumulate resources and generate assessment materials for all courses taught
• Learn students how to create Facebook, Instagram, Snapchat, Linkedin, Tiktok & Twitter campaigns in addition to Google Ads and how to choose the correct keywords for campaign and choose the correct budget.
• Learn students how to create an informative website (business.google.com) & how to make a good SEO for it such as troy-detergent.business.site ( it was ranked for two years on the first two pages google during my supervision for the website)
• Utilized and incorporated instructional technologies in course delivery for both in-class and online instruction to engage and educate students.
• Developed lectures to accommodate different learning styles, maximizing students comprehension.
• Engaged students by delivering interesting topics.
• Monitor 20+ students/class in the field of digital marketing
• Develop Syllabi, conduct research, accumulate resources and generate assessment materials for all courses taught.
• Present curriculum content, drawing parallels to regional, national and international markets, and extensive travels to generate real-life applicability of course material.
• Trusted to orientate new faculty addressing teaching methodologies and student expectations in a college environment. Flexible skill-set trains teachers for all departmental courses.
• Take up sessions on accounting procedures and practices for graduation classes
• Prepare presentations to educate about concepts of accounting
• Draft test papers and term end exam papers for various accounting subjects
• Monitor students during examinations
• Examine test papers and provide required feedback
• Analyze students based on their behavior in class, performance in examinations and tests, etc., and conduct special batches for weak students
Teaching Digital Marketing at Apex Center Zahle - Bekaa
septembrer-october 2020 ------- Teaching Digital marketing at Social
• Maintaining and reviewing financial records.
• Ensuring compliance with accounting and tax laws.
• Preparing budgets regularly.
• Monitoring expenditure and profits and providing reports.
• Evaluating internal management systems, procedures, and risks in order to provide recommendations.
• Managing business accounts and preparing financial statements.
Zahle, Lebanon.
Administration department:
•Meeting face-to-face with students to give guidance.
•Giving specialist administrative support and advice or guidance to students.
• Organizing workshops, seminars, cross-institutional networks and training programs to students.
•providing administrative support to an academic team of lecturers, tutors or teachers.
•Helped to organize examinations and assessments.
•Proctoring during exams.
Accounting department:
•Issue and process invoices.
•Complete data entry and receipt of annual subscriptions and entrance fees.
•Prepare Payroll.
•Chase suppliers to settle their invoices.
•Create payment accounts.
•Complete daily and monthly accounting procedures and reporting.
July 2016 - September 2016---------- Trainee, First National Bank, Chtoura Branch, Lebanon.
• Managing and coordinating AUST (building the content and following the new updates, new majors and sharing updates such as exhibitions or events made)
• Recording information, processing, and filing forms.
• Preparing checks, deposits, budgets, and financial reports.
• Updating ledgers, researching and resolving discrepancies.
• Abiding by all company procedures and accounting principles.
courses: Certificate of Completion - being an online tutor.
Material status: Single Gender: female
few months and I will submit my thesis to get my degree.