Country Head
Moi Foods Cameroon Limited
Total years of experience :32 years, 11 Months
Country head for an MNC into commodities (Rice, milk, margarine, detergents). Entire P & L accountability. Sales, collections, New product launches, liaising with ministries, Govt bodies.
Managing all operations of the group in Cameroon. Sales & Distribution, Collections.......entire Profit centre operations, Administration, Recruitments etc.
P & L accountability, Overall management of Sales & Marketing dept, New product launches, Market expansion.
Jul '08 - Sept '12 -Samsung Electronics Co. East Africa Ltd., as Business Head (HA) - East & Central Africa
Key Deliverables:
Profit Centre Management & Business Development
• Strategising long term, short term business plans to ensure maximum profitability and overseeing complete business operations in 13 countries of the region with accountability of profitability, forecasting monthly/ annual sales targets & executing them in a given timeframe.
• Identifying and developing new streams for long-term revenue growth and CRM to achieve repeat/ referral business.
Sales & Marketing
• Driving sales strategies for attainment of targets with a view to optimise revenue, both directly as well as through channel partners.
• Evaluating marketing budgets periodically and ensuring adherence to planned expenses.
• Keeping abreast of market trends, prepare intelligence reports regarding competition, formulation of strategies.
Channel Management
• Identifying, networking with strong & reliable channel partners, resulting in deeper market penetration & improved market share.
• Developing new business partners to expand product reach in the market, assist dealers to promote the products.
• Merchandising, focussing on product visibility to distributors, thereby increasing the sales of entire product range.
Key Account Management
• Co-ordinating with major clients for generating leads and developing business, Making presentations to promote company's services and negotiating with them to finalise mutually beneficial business deals.
Significant Highlights: • Played a stellar role in increasing Sales from $8M ('08), $13.8M ('09), $ 18M ('10), $ 27M ('11), $ 50M ('12),
• Exceeded sales targets each year by 45-60%.
• Significantly introduced premium product range for all HA appliances to increase sales revenue.
• Handled 13 countries with main focus on Kenya, Tanzania, Ethiopia, Sudan, Uganda, Rwanda/Burundi, Seychelles, Somalia.
• Successfully engaged Seychelles into the mainstream for HA business with 100% growth each year since '10.
• Audited channel with channel efficiency management based on 'A", 'B' & 'C' grade channels and to enhance the spread.
• Carried out promotions to clear ageing stocks so that partners would order more of premium products.
• Successfully increased customer patronage/loyalty through the E-Warranty scheme which also was an incentive to the sales people to push Samsung products and we achieved a market share of 53% in Kenya, 65% in Seychelles, 48% in Ethiopia and the like in all other countries.
Previous Assignments
Aug '04 to July '08 with Express Automation Ltd., Mombasa, KENYA as General Manager
(Office Automaton); significantly transformed a 7 year loss-making branch to a profit making one in 2 years'.
• Planning sales strategies, Executing the Media plan, Adherence to time schedules of projects.
• Ensuring timely collections, executing changes that clients wanted in time, Resolving their complaints if any.
• Purchases and liaising with suppliers for fair pricing and quality materials.
• HR .
Apr '01 to Nov '03 with Lubing P. Ltd., Pune as All India Marketing Manager
(German Poultry Firm)
Apr '95 to Dec '00 with Sunflag Nigeria (Textiles), Lagos, Nigeria as Project Manager
•Instrumental in saving of $ 250, 000 a month in landed costs of imported raw materials.
•Stellar in increasing sales of sewing threads from 11 tons/month to 18 tons in a year's time ($30M/yr)
•Group Imports and Exports worth USD 800 Million a year.
•Corporate communications for the entire group in West Africa.
Apr '92 to Apr '95 with Indian Express Group of Publications (Media), Pune as Marketing Executive
• Developed advertising agencies that were otherwise small to an extent that they contributed 300% in 2 year's to the business.
• Played a pivotal role in increasing advocates' notices 10 fold in two years' time.
Corporate communications, Liaison with all India distributors for new products, Setting, monitoring distributor targets and
incentive schemes for distributors, Product promotions and incentives for customers not buying from us and converting them
into regular clients over time.
• Training on Exports documentation, Liaison with concerned authorities for paper work.
• Monitoring container stuffing, not only for flasks bur for glass inners as well since these are very delicate.
• Sending samples overseas for approvals, communicating with these clients for orders.
• Assisted in forecasting for 6 months based on current business.
• Arranging for international seminars, expositions for Senior management staff.
• Diploma in Advertising & Public Relations from I.M.M., Delhi affiliated to Symbiosis Institute of Business Management, Pune with 78% in 1994; ranked first in merit.
Advance Diploma in Advertising and Public Relations held by IMM New Delhi, India
Nigeria, Gabon, Cameroun, UK, Holland, France, Switzerland, Seychelles, Kenya, Tanzania, Uganda, Rwanda, Burundi, DRC - Kinshasa, Rep. of Congo-Brazzaville, Ethiopia, South Sudan, North Sudan, Eretria, South Africa, UAE, Lebanon, Korea, Central African republic. Somalia, Djibouti.
• B.Com. from University of Pune, B.M.C.C College, Pune in 1987; secured distinction. Personal Dossier Permanent Address 'Vyankatesh', 41/2 Rambaug Colony, Survey No. 121/122, Paud Road, Pune- 411038, Maharashtra, India Passport No Z 2015796 No. of Dependants: 3 Permanent Driving License No.: MH12 20070070841 valid till 2019. Linguistic Abilities English, Hindi, Marathi & French Countries visited/handled by me for business: