Director of marketing and Business Development
Clear water beverages
Total years of experience :5 years, 2 Months
Spearhead product development, market introduction, and brand establishment for Zaka natural mineral water.
Orchestrate content creation for digital ads and social media, enhancing brand visibility and engagement. Foster
partnerships with brands and influencers for collaborative marketing campaigns and social media promotion.
Implement stringent quality control measures to ensure product safety and hygiene for end consumers. Pioneer on-
order production strategy during off-seasons, minimising expiry risks and warehouse costs. Innovate recruitment
strategies by hiring interns for a dynamic sales force, under a seasoned sales head.
• Slashed warehouse expenses by $80, 000 monthly for 4-5 months annually through strategic on-order production.
• Reduced salary costs by 50%, revitalising sales with an energetic, ever-evolving intern sales team.
• Established CLEAR WATER BEVERAGES as India's premier natural mineral water brand in recyclable glass bottles.
• Directed plant setup and logistics in Himachal Pradesh, ensuring seamless material acquisition and citywide
distribution.
Dinesh Goud
Sales, Marketing, and Business Development
Manager
dineshgoudp24@gmail.com • +91-9948639399
LinkedIn• Hyderabad, India.
• Strategic Marketing Planning
• Team Leadership & Development
• Market Research & Analysis
• Campaign Execution &
Management
• Budget Allocation & ROI
Optimisation
• Brand Consistency & Management
• Stakeholder Engagement
• Public Relations Strategies
• Digital Marketing Techniques
• Analytics & Insightful Reporting
• Business Development
Strategies
• Client Acquisition & Retention
• Relationship Management
• Market Segmentation & Targeting
• Performance Metrics Analysis
• Sales Strategy Development &
Execution
• Lead Generation & Conversion
• Negotiation & Contract Management
Eaze water 2023 - Present
Oversee production, planning, and procurement of raw materials for Eaze water, catering to diverse SKUs. Drive lead
generation and manage sales & marketing, ensuring alignment with product positioning and market needs. Initiate
direct B2B client engagement, pitching and securing contracts for sustained business growth. Strategize initial sales
through promotional offers, fostering product familiarity and consumer retention.
• Engaged with over 112 potential B2B clients, amplifying market penetration and brand presence.
• Boosted product adoption and customer acclimatisation through ingenious 'first bottle free' sales strategy.
Directed the production team in the acquisition of art and set properties
Contributed significantly to allocating budgets to numerous departments for expenses such as labour, art props, lighting, and camera equipment
Managed a team of 15 people while cultivating a trusting and respectful environment
Productive in hiring a production team, accomplishing daily tasks, and assisting with routine duties.
Hands-on experience procured raw materials to manufacture glass products by predicting demand and sales projections Organised the training of the retail and commercial marketing teams to generate leads for custom-made glass bottles and jars used throughout FMCG
Aided in developing project delivery by providing adequate planning, monitoring, controlling, and performance reporting.
PGDM in Marketing and Business Devolopment and overall business management from one of the most esteemed business schools in India.
