Shadipur, West Delhi as Marketing Executive
Appco Group India
Total years of experience :1 years, 8 Months
Since Jan '14 with Appco Group India, Shadipur, West Delhi as Marketing Executive
Role: • Managing & monitoring sales & marketing operations, increasing sales growth and driving sales initiatives in order to achieve business goals
• Formulating territory planning, training and development and insights in building a team and managing them
• Promoted to Corporate Trainer from the trainee level within a week
• Excellent exposure in various markets from B2B, B2C, commercials even residences
• Successfully handled key clients which comprised of a charity client
• Received the ''Sales Award'' during the award rally event on 6 May 2014
INTERNSHIPS
Organization: JWT, Gurgaon
Duration: 3 months
Domain: Account Planning
Role: • Conducted secondary research for a political party pitch during Elections 2013 - 2014
• Organized and categorized various brands and advertisements under ''Great Indian Family'' project for Kurkure brand (PepsiCo India Holdings Pvt. Ltd.)
• Analyzed the data collected from the secondary research done for Kurkure and tracked the evolution of family dynamics over years in advertisements by various brands
Organization: Abt Associates, Green Park
Duration: 2 months
Domain: Research
Role: • Researched programs for the formulation of questionnaires
• Conducted data collection through primary and secondary research
• Created database for recording the data collected through the research
• Organized field trips for conducting semi-structured interviews across two UP districts
• Understood and analyzed the data collected to formulate necessary results pertaining to the research objectives