Marketing Executive
Emirates Driving Institute
Total years of experience :7 years, 7 Months
My role as a Marketing Executive involves liaising directly with the Director of Marketing to successfully implement the marketing projects. This includes, but not limited to:
1. Strategic: Marketing strategy & plan, Campaigns & tactical strategies, Customer intelligence and Competitor tracking.
2. Marketing administration: Campaign effectiveness, Budget management, Customer Experience, Reports and Procurement assistance in installation, tax invoices & related budgets.
3. People & Stakeholder Management: Maintain good working relationship with the sister companies under the EDI & Belhasa Group of Companies, and the stakeholders of EDI.
4. Marketing Execution: Create marketing briefs, Support in developing new major driving courses, Generate & execute new campaigns, Track digital marketing execution, Assist with photography or videography, Marketing content for brochures & collateral, owned & paid media, Own & execute minor road safety demo & mall activations, PR & Media communication, and Website Management.
5. Project Management: Execute marketing activities including website updates, digital & social campaigns, marketing collateral, sponsorship, events logistics, signage, media relations, internal communications, photography, marketing content development, budget tracker, celebrity endorsements & media coverage, influencer contract development & campaign performance.
- Managing VIP requests (emails and calls) from consulates and embassies located within UAE and worldwide, top management officials of organizations, UAE and international government officials.
- Liaising with the advertising agency for all creative support services.
- Coordinating with printers on getting print quotes and finalizing printing jobs
- Liaison with in-house graphic designers for the digital artwork of the VIP invitations and finalizing.
- Coordinated with the couriers for the timely delivery of the VIP invitations.
- Assisted in organizing and vetting the attendees at The Excellence in Construction Summit held exclusively for the industry professionals.
- Assisted the Platinum Club team in vetting the Platinum Club members according to the set criteria for The Big 5 Kenya 2016 and The Big 5 Dubai 2016.
- Prepared 500+ parking tickets for Platinum Club members using Acrobat Adobe.
- Assisted in designing the lunch invites for Platinum Club members.
- Support the purchasing department in maintaining daily raw material invoices,
- Compile shipping documents and updating on Citrex XenApp
- Creating purchase orders on the ERP system
- Updating annual contracts with suppliers.
- Understanding the process of supplier audit report.
- Update the payment terms with raw materials global suppliers.
- Understanding the functioning of local and regional marketing departments.
- Attended The 2nd International Research Conference of Engineering, Science and Management 2015. - Participated in The 3rd UAE Undergraduate Student Research Competition 2015 at Abu Dhabi University. - Participated and won third position for Market Your Needs in the event Vaudeville 2015 held at Institute of Management Technology (IMT), Dubai - Participated for Business Auctions & Crack a Deal in the event Orbis 2014 held at S P Jain of Global Management Dubai Campus. - Participated for Suit Up in the event Vaudeville 2014, held at Institute of Management Technology (IMT), Dubai. - Participated in The 13th DFM Stock Game Competition 2015 held by Dubai Financial Market. - Coordinated and organized an event – ‘Oh Snap!’ during Confluence 2014 & Manipal Sports Fest 2015. - Assisted organizing ‘Horizons 2014’ event - Assisted in student data collection of KHDA, 2013 at Manipal University Dubai Campus