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Disha Bhatia, Marketing Executive

Disha Bhatia

Marketing Executive·Emirates Driving Institute

United Arab Emirates

Bachelor's degree, Marketing

Work experience

Total years of experience: 9 years, 9 months

Marketing Executive

March 2017 - Present

Emirates Driving Institute

Dubai, United Arab Emirates

March 2017 - Present

My role as a Marketing Executive involves liaising directly with the Director of Marketing to successfully implement the marketing projects. This includes, but not limited to:

1. Strategic: Marketing strategy & plan, Campaigns & tactical strategies, Customer intelligence and Competitor tracking.

2. Marketing administration: Campaign effectiveness, Budget management, Customer Experience, Reports and Procurement assistance in installation, tax invoices & related budgets.

3. People & Stakeholder Management: Maintain good working relationship with the sister companies under the EDI & Belhasa Group of Companies, and the stakeholders of EDI.

4. Marketing Execution: Create marketing briefs, Support in developing new major driving courses, Generate & execute new campaigns, Track digital marketing execution, Assist with photography or videography, Marketing content for brochures & collateral, owned & paid media, Own & execute minor road safety demo & mall activations, PR & Media communication, and Website Management.

5. Project Management: Execute marketing activities including website updates, digital & social campaigns, marketing collateral, sponsorship, events logistics, signage, media relations, internal communications, photography, marketing content development, budget tracker, celebrity endorsements & media coverage, influencer contract development & campaign performance.

Company industry:
Automotive Repair, Spare Parts, & Support Services
Job role:
Marketing and PR

VIP Manager

September 2016 - November 2016

dmg events Middle East, Asia & Africa

Dubai, United Arab Emirates

September 2016 - November 2016

- Managing VIP requests (emails and calls) from consulates and embassies located within UAE and worldwide, top management officials of organizations, UAE and international government officials.
- Liaising with the advertising agency for all creative support services.
- Coordinating with printers on getting print quotes and finalizing printing jobs
- Liaison with in-house graphic designers for the digital artwork of the VIP invitations and finalizing.
- Coordinated with the couriers for the timely delivery of the VIP invitations.
- Assisted in organizing and vetting the attendees at The Excellence in Construction Summit held exclusively for the industry professionals.
- Assisted the Platinum Club team in vetting the Platinum Club members according to the set criteria for The Big 5 Kenya 2016 and The Big 5 Dubai 2016.
- Prepared 500+ parking tickets for Platinum Club members using Acrobat Adobe.
- Assisted in designing the lunch invites for Platinum Club members.

Company industry:
Media Production
Job role:
Marketing and PR

Purchasing Intern

July 2016 - August 2016

Jotun Middle East, India and Africa (MEIA)

Dubai, United Arab Emirates

July 2016 - August 2016

- Support the purchasing department in maintaining daily raw material invoices,
- Compile shipping documents and updating on Citrex XenApp
- Creating purchase orders on the ERP system
- Updating annual contracts with suppliers.
- Understanding the process of supplier audit report.
- Update the payment terms with raw materials global suppliers.
- Understanding the functioning of local and regional marketing departments.

Company industry:
Manufacturing
Job role:
Purchasing and Procurement

Education

Manipal University,Dubai

June 2016

June 2016

Bachelor's degree, Marketing

United Arab Emirates

GPA (point): 3.89 out of 4

GPA (point): 3.89 out of 4

- Attended The 2nd International Research Conference of Engineering, Science and Management 2015. - Participated in The 3rd UAE Undergraduate Student Research Competition 2015 at Abu Dhabi University. - Participated and won third position for Market Your Needs in the event Vaudeville 2015 held at Institute of Management Technology (IMT), Dubai - Participated for Business Auctions & Crack a Deal in the event Orbis 2014 held at S P Jain of Global Management Dubai Campus. - Participated for Suit Up in the event Vaudeville 2014, held at Institute of Management Technology (IMT), Dubai. - Participated in The 13th DFM Stock Game Competition 2015 held by Dubai Financial Market. - Coordinated and organized an event – ‘Oh Snap!’ during Confluence 2014 & Manipal Sports Fest 2015. - Assisted organizing ‘Horizons 2014’ event - Assisted in student data collection of KHDA, 2013 at Manipal University Dubai Campus

Skills

Tactical Marketing
Expert
Tactical Marketing
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Campaign Planning
Expert
Campaign Planning
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Communicating
Intermediate
Communicating
Intermediate
Analyze
Intermediate
Analyze
Intermediate
Team Player
Intermediate
Team Player
Intermediate
Social Media marketing
Expert
Social Media marketing
Expert
Digital Marketing
Intermediate
Digital Marketing
Intermediate
Marketing Strategy
Expert
Marketing Strategy
Expert
Campaign planning and execution
Expert
Campaign planning and execution
Expert
Public Relations
Expert
Public Relations
Expert
Branding
Expert
Branding
Expert
Campaign Planning
Expert
Campaign Planning
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert

Languages

Hindi

Expert

English

Expert

Arabic

Intermediate

Training and Certifications

Certifications
Chartered Institute of Marketing (CIM)
Jun 2019
Diploma in Social Media Marketing
Mar 2017
Diploma in Digital Marketing
Mar 2017

Hobbies and interests

Writing food reviews

The link to my food blog: https://www.zomato.com/users/disha-bhatia-30393202

Volunteering

Volunteered in Middle East Film Comic Con (2015) Main stage, Ticketing arena and Sky Dive arena at ‘Middle East Film & Comic Con 2015’ at Dubai World Trade Centre. Volunteered in the Pink Book Sale (2011) for sorting the donated books in their respective category and priced them accordingly at Burjuman.

Photography