DIGITAL MANAGER
Danone India
Total years of experience :5 years, 8 Months
1. Driving Digital media strategies for a brand portfolio of ~INR 900 crores (1.08 MN Euros)
across 5 power brands
2. Upskilling full-funnel digital campaigns executed through precision marketing approach
on 10+ online platforms
3. Liaison with agency partners through campaign briefs, insights & data, Strategy, A/B
testing and defining KPIs leading to business impact
4. Implementation of successful reporting and analytics framework (Via tools, BLS, Surveys,
SOV, Brand SOI, Web analytics)
5. Built long-term digital journey & brand strategies based on brand objective leading from
Awareness to Consideration to Conversion and Retention via CRM
6.Identifying strategic growth touchpoints, new platforms and/or partnerships,
understanding trends & exploring digital tools to define digital activations leading to
business impact
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