ضحى حفني

• Ensure effective execution of Quarterly/Monthly marketing&promotional activities through on time communication and follow through with the sales team.and based on supplier working model.
• Ensure high forecast Accuracy through review, and finalize annual sales forecast rolling adjustment with alignment of concerned department.
• Track the competitor activity execution, and provide In-store flyer participants competitiveness.
• Ensure the LSL amount will not exceed the provisioned amount either in trade or Tamer warehouse, and work in action plan to
liquidate in the lower trade.
• Secure approval from supplier in a weekly/monthly basis to support the sales team such as Promo death higher, Visibility support,
new potential sales opportunity.
• Ensure proper execution and reporting for POSM from the tamer warehouse to the trade as per the agreed allocation.
• Prepare the closing report to share it with the supplier VS the month target and monthly BRM analysis of the YTD brand performance with
key market insights.
• Conduct required analysis related to brand Performance, ROI analysis, and customer.
• Weekly Market visit plan as per the guidelines, along with visit agenda and visit outcome reports.

• Manage and track the new products / Launches to ensure that the distribution & sales volume meet the marketing objective, and road map.
• Strategic analysis, consumer segmentation, and consumer insight development by studying competitor activity.
• Prepare marketing canvas brief.
• Collect ABA’s from the suppliers and budget relocate.
• Support key brand initiatives across multiple channels i.e. (KA, WH, MM, CS, E-com) through promotions, Offers, and
POSM.
• Coordinate with sales team to obtain all proper materials related and prior to promotion start dates.
• Review marketing communications. (Extra visibility and branding)
• Follow up on executions results of trade marketing activity to adjust any deviation in that.

• Monitor marketing promotions and initiatives.
• Assist in developing initiatives.
• Track and continuously improve the performance of initiatives.
• Monitor competitor activity and growth opportunities.
• Monitor agencies participation in Flyers, Activities, and promotions.
• Execute strategy, plan, and implementation to increase performance and competitiveness. • Create Visual elements to deliver the company message.
• Manage consumer inquiries.
• Handle all SFDA regulations for EA.
• Events planning related to the employees engagement activities of the business unit.
• Support agency representatives in Designs, Labels, and Planograms.
• POSM Material.

• Design a set of cups and plates for “J Specialty Coffee shop”.
• Design a new packaging and label for Keramos studio.