Assistant Manager - Online Retention & Loyalty
Al Futtaim
مجموع سنوات الخبرة :13 years, 10 أشهر
¥ Currently working with the brands Marks & Spencer, Ace and Plug Ins. Also, working for the launch of the new brands such as Robinsons.
¥ My key role revolves around CRM initiatives such as data acquisition, email marketing, retention programs, external partnerships, web analytics and social media planning.
¥ Present monthly business reviews and digital initiatives to the management and other brand stakeholders.
¥ Forecast traffic, revenues and database growth.
Highlights
¥ Completed the Email and Facebook page setup for Robinsons.
¥ Helped in launching Splash screens across all the websites and also negotiated for incentive offers with the brands. This initiative led to a 98% week on week increase in sign-ups and registrations.
¥ Executed the In store data capture initiative via third party tools.
¥ Launched non UAE websites for Marks & Spencer via Emails, Social Media and external partnerships
¥ Negotiated and established partnerships with bank partners for pushing the brands to their customers
¥ Automated and standardized the Email performance reports.
¥ Created retention programs for abandon carts, inactive database, active but non buying database, first time to second time buyers database.
¥ Worked in a team of 2 and reported directly to the Account Director.
¥ Clients - Procter and Gamble for the Asia Pacific Region. Also, worked with Jet Airways, Shoppers Stop, Pepperfry and 5 webinar companies that cater to the US market.
¥ Single point of contact for all clients for operations, technical support, recommendations and billing
¥ Account Planning for internal reviews and forecasting.
¥ Presenting Quarterly Business Reviews (QBRs) and help in marketing plans for the clients.
Highlights
¥ Delivered an ASEAN project (offline to online) for P&G’s SK2 brand in Singapore, Malaysia, Indonesia, Thailand in a span of 4 months and replicated the same in Hong Kong and Taiwan.
¥ Successfully on-boarded 3 new clients.
¥ For 2014 and 2015, was able to retain all our clients and also achieve our forecasted targets.
¥ Identified product glitches and worked with internal parties for its solutions.
¥ Joined the organization through campus placements and went through corporate trainings to understand the different sale channels and their business objectives.
¥ Developed and implemented sales campaigns for the sales managers in line with the business objectives.
¥ Held training programs for channel partners on new product launches and regulations.
¥ Created marketing materials for the inside sale campaigns.
¥ Additional responsibility of providing support for UAE NRI operations.
Highlights
¥ Lead the project of a sales app from our division, gathered inputs, collected information and worked with the development team to create the app. This app was designed for sales managers to use during their sale pitches.
¥ Out of 5 online leads, converted 3 leads into long term customers.
¥ Handed this opportunity by the Business Development Manager during my sabbatical for MBA preparations.
¥ Responsible for 4 branches in the Mumbai region for business acquisition and partnerships. Also, help the centers with their marketing needs.
Highlights
¥ Instrumental in negotiating and striking a deal with an international school that led to an increase of 30% sale.
¥ Also, helped in partnership with 3 other institutions.
¥ Conceptualized and created counsellor's workshop for the new product launches.
¥ Conducted resume building workshops for students.
¥ First job after graduation in IT and the required skills for this role were basic VB programming, multi-tasking large number of projects and communication.
¥ Scoping the project requirements and providing delivery timelines.
¥ Main task included programming on Dimensions, the survey programming tool.
Highlights
¥ Nominated for the Best Debutant Survey Programmer.
¥ Awarded spotlight certificate for commendable performance and service rendered to the clients.
Marketing Projects Market Research Project - Hired by an entrepreneur to scope and analyze the potential of setting up a new OR acquiring an existing pathology laboratory in the Mumbai region Marketing Plan for Antonio Bernini - Recommended strategies for trade initiatives, BTL and online promotions Summer internship with Reliance Dairy Foods - To understand and enhance satisfaction and commitment level of Dairy Life Trade Partners Positions of Responsibility - 3rd rank in Marketing batch - NGO Project - Accredited with ‘A’ grade by the NGO committee in SIESCOMS - Judged as ‘Winner in Promotions’ for Vyapaar 2011- Intra Collegiate Festival - Member - Strategic Team of SIESCOMS under Marketing HOD - Member and Compere - On-Boarding PGDM Program 2012 for the 2012-14 batch - Sponsor head - Virtualities 2012 - Student Representative - Placement Committee - Branding Representative - RTB Club
DossieR Management Software - Project which helps in managing attendance, student, faculty and lecture details; and also acts as a Data Warehouse Positions of Responsibility Organizer - Football tournament for St. Andrew’s IT Tech Fest – “Vision”
Studied Physics, Chemistry and Maths as the major subjects
Completed my Primary education here