Digital Marketing & Lead Generation Specialist
RMGS
Total years of experience :13 years, 5 Months
Click to edit position description- Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
- Analyze websites and document changes required for SEO.
- Provide ongoing support of all SEO initiatives including reporting, analysis and optimization
recommendations.
- Proactively make strategic PPC campaign recommendations.
- Manage data for new and prospective clients within CRM, ensuring all communications are logged, information is accurate and documents are attached.
- Prepare and analyze sales pipeline reports and dashboards.
- Follow up on leads and conduct research to identify potential prospects.
- Support sales team to improve performance, control and maintenance of their leads.
- Build and cultivate prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel.
Click to edit position description- Plan, organize and manage all sales activities.
- Identify, analyze and implement new methods and techniques to determine sales growth.
- Analyze markets in order to identify new sales and business opportunities.
- Cold calling on prospects and follow ups.
- Coordinate sales activity for a new services launch within sales territories.
- Coordinate in marketing campaigns and conduct sales duties.
Account : Google Ad words (Matrix Advertising)- B2B Sales Campaign
Role:
• Provide assistance to small or mid-size companies, individuals targeting a niche, professionals, info-product web-sites & other commercial web-sites to market their products and services through Google Ad words.
• Establishes, develops and maintains business relationships with prospective customers in the assigned territory/market segment to generate new business for the organization’s services.
• Makes telephone calls presentations to prospective customers.
• Researches sources for developing prospective customers and for information to determine their potential.
• Develops clear and effective written proposals/quotations for current and prospective customers.
• Provide consulting services in search engine marketing, Internet marketing/SEM and Pay per Click Marketing (PPC).
• Actively make recommendations and formulate testing structure for keywords, ad copy, landing pages and position to optimize campaign to achieve designated performance objectives.
• Research industry and vertical trends.
• Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns.
• Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase lead generation.
Delegation Tasks:
1- Sales Coach Assistant:
Role:
• Training & Coaching the new members on the sales team and ensuring that their knowledge and skills are enhanced to maximize the sale revenue.
• Developed and implemented an advanced on-board sales training process.
• Reviewing the effectiveness of the sales training in terms of achieving the business targets.
• Providing coaching to telesales team by making sure that compliance is adhered to and opportunities are maximized.
• Providing feedback to individuals.
• Producing course materials required for training.
• Design training programs to improve specific job skills needed to develop
• Identifying the areas of improvement required for the training in order to make it more effective.
• Provided positive feedback on calls and documents with several ways like team exercise and group discussion.
Account: MLC Medical Equipment Suppliers - B2C Campaign
• Sold medical equipment and supplies to Senior Citizens in USA.
• Studied data describing new products to develop sales approach.
• Compiled data on equipment and supplies preferred by customers.
• Advised customers of equipment for given needs based on technical knowledge of products.
• Utilized knowledge of products sold.
• Compiled lists of prospective customers for use as sales leads, based on information from business directories and other sources.
Account: WIND Canada Mobile Provider.
• Handled complaints or escalations for customers whose queries were not resolved by tier one agents.
• Assisted customers with complex troubleshooting steps.
• Researched technical solutions in regards with customer queries.
• Obtained and examined all relevant information in order to assess validity of complaints and to determine possible causes, such as software or hard ware issues.
• Kept records of customer interactions and transactions, recording details of inquiries, complaints, and comments, as well as actions taken.
• Carried out investigations in regards with billing disputes.
Account: Sirius Xm for Satellite Radios.
• Work as part of a team to ensure offering world-class Customer Service at all times.
• Be proactive in regards to the improvement of processes and procedures.
• Floor supervisor as duty supervisor to maintain service.
• Own and manage the client relationship: resolving calls efficiently and effectively.
• Ensure service level agreements are met and maintained.
• Attend different types of training's.
• Mentor and support new employees.
• Maintain professional work relationships with colleagues, and managers.
• Increase the customer experience by providing information on new
Products, rate plans, and services through up selling.
Transferred to E-Commerce Department: (February 2012 - till September 2012)
• Presenting the product and highlighting its advantages.
• Persuading the customer by the benefits of the product.
• Interpreting technical instructions and complaints.
• Getting a certain amount of sales targets.
ÞEnsure that the customers receive high standard services.
Þ Answered phone calls for supporting customer's needs.
Þ Step by step instructions were provided to resolve application issues.
Þ Several queries were handled at a time.
Þ Attended regular meetings and reviewed the progress of work.
Þ Handled maintenance of customers by providing excellent customer service and assistance through phone and email.
Þ Submitted daily call reports regarding customer status and account development.
Þ Apply self devised extraordinary strategies to converse and offer the unique customer services.