Regional Commercial Operations Executive
Chalhoub Group
Total years of experience :11 years, 5 Months
• Managing portfolio of brands across the Wojooh network - UAE, KSA, QTR, KWT,
BAH, EGY, LEB, SYR, IRAN, IRAQ, JOR, MOR.
• Supporting local markets through trade marketing initiatives
• Analyse market trends and brand performance within our network
• Liaise with regional suppliers to maximize sell out and achieve growth across all
categories
• Negotiating targets, in-store activities, GWP’s, and animations with regional
partners
• Finding additional opportunities to help increase the traffic of our store and grow
our store KPI’
• Liaise between the regional marketing team and the local retail stores
to implement effective campaigns
• Handle the store operations of the UAE including executing in-store animations,
developing sales/marketing operations, obtaining permits, keeping close
relationship with mall managements, negotiating mall podium spaces, and
maintaining proper in-store experiences for our customers
• Analyse market trends and brand performance within our network
• Implementation of the in-store marketing animations and developing plans for
future activities
• Liaise with suppliers to sell them animation spaces as well as mall podium spaces
while growing profitability
• Create tactical events to help develop the business were needed based on
seasonality
• Forecast and place orders of all the GWP items and courtesy gestures
• Scout for additional opportunities to help increase the traffic of our store and
grow our store KPI’s
• Overseeing Carrefour, Meera, & The Sultan Center accounts in Muscat ensuring
growth throughout the health, beauty, & food categories
• Leading a team of 7 sales representatives tasked with qualifying new leads, sales
& marketing and thus achieving short and long term targets. Resulted in an average
growth of 38% for Carrefour and 22% for Spinneys across all the categories in 2014
versus 2013
• Efficiently supervising the product portfolios of L’Oreal, Garnier and Bolton
International
• Ensuring business objectives of sales and marketing are met by the development,
adoption & execution of plans to maximize current business opportunities &
commercialize new ones across the country
• Accountable for evaluating and constructing sales forecasts and plan sales for new
and existing products
• Achieve objectives by successfully implementing promotional strategies and
monitoring activities in the market
• Recommend strategies to improve sales, by analyzing the brand portfolio through
consumer data, stock and sales analysi
• Carried out new product launches; supervised Garnier & LaScad portfolios
in Levant Region
Deodorants - Narta & Garnier Mineral
Hair Care - Ultra Doux & Fructis
• Developed, recommended, and implemented effective promotional
activities and trade marketing plans
• Effectively planned & executed multiple campaigns, localized
advertisement & creative material in the Levant region
• Understand prevailing market trends & issues by analyzing market shares,
consumer data & its impact towards the business. Also provide
recommendations to the management to grow the brand & meet consumer
demands using Neilsen
• Provide recommendations to the management to grow the brand & meet
consumer demands using Nielsen
• Efficiently supported marketing objectives to increase distribution in
modern and traditional trade channels by liaising with other departments
• Forecast and track purchases
• Successfully launched Garnier Mineral BWC and Sport achieving a total of
2% MS in its category across all key accounts within 3 months of launch
