Tarek Ibrahim

SPIAMCO ADDWAEIH is No. #1 Company in Saudi pharmaceutical market. Reporting to the Marketing Director directly.
Job Description: -
Managing Marketing Support Dept. and team responsible for:-
- Marketing Researches
- Marketing Events
- Marketing Digital
- CSR medical educational program (Diabetes, Asthma & HCV)
- Manage the development of CRM & CLM system with experience in (Cegedim and Veeva)
- Customer Development
• Manage the development, definition & execution of SPIMACO regional marketing projects, including core Medical Education programs, Congresses and Advisory Boards.

• Planning and execution of Regional Marketing, Commercial and Customer oriented programs.

• Manage the performance of aliens to ensure quality service.

• Establish consistent practices & guidelines for materials & external services.

• Monitor the compliance of all services and materials which are developed and implemented with the company's SOP & Procurement Policies.

• Monitor financial and promotional activities to ensure adherence to budgets and timelines.

• Collaborate closely with regional brand management colleagues, in-country marketing & medical teams, as well as all other relevant functions.

• Establish effective internal relationships and strong cross-functional collaboration and communication.

• Ensure that all projects meet the agreed quality standards and are appropriately documented.

• Control process of sourcing, production storage, and distribution for the regional marketing team.

• Address obstacles which could affect the development, acceptance or implementation of Advertising and Promotion objectives.

• Manage Speakers & Key Opinion Leaders involved in SPIMACO programs.

• Collaborate with the regional marketing team to ensure meeting/ exceeding the financial objectives.

SPIAMCO ADDWAEIH is No. #1 Company in Saudi pharmaceutical market. Reporting to the marketing Manager directly.
Job Description: -
Working in Specialized care unit with 2 lines in the company with 30 medical representatives and 5 supervisors and managers.

Sept 2006 - 2011 Dec Jamjoom Pharma Jeddah, Saudi Arabia 2011
Group Product Manager
Jamjoom Pharma is one of the growing Saudi pharmaceutical
companies.
Reporting to the sales & marketing director directly.

Job Description: -
§• Launched GIT unit with 2 lines in the company with 32
medical representatives and 8 supervisors and three area
managers.
§• 2 Product managers are reporting to me (GIT Line 2 & General Medicine Line 1)
§• All marketing activities for this line include marketing plan,
setting & developing strategies & objectives.
§• 5 years & 10 years plan for GIT, Derma & GM line.
§• Plan and arrange viability study for new lines (e.g. oncology
& Lyophilized injection line)
§• Design of packs, inserts and brochures.
§• Monitoring & analyzing market trends.
§• Medical training for the Medical representatives.
§• Product information training for the team.
§• A.V. Activities & standalones in Europe & Asia.
st
§• Launching E- brochure for the 1 time in the company
§• Arrange 2 major GIT medical programs for HCPs with international speakers
§• Design and arrange the company website.
§• Arrange the company annual meetings (London, France,
Lebanon, Spain & Hong Kong) avg. 200 pax / trip.
§• Arrange the international and regional standalone and GIT
conferences.

My main achievement in this job includes: §• Launched All the JP GIT products (6) range are within the top 3 products in their define markets
§• Succeed to improve the company rank in prescription
section in GIT line from no. 15 in 2005 to be no. 1 in 2010 among all companies in KSA and continue till present.
§• Launched 2 main Derma Products in 2010 and succeed to st
achieved 30% market share form the 1 year.

May 2005 - Aug 2006 LifeScan J&J Johnson & Cairo, Egypt
Johnson
Brand Manager
LifeScan, Inc. is a Johnson & Johnson company
headquartered in Milpitas, California. LifeScan manufactures and markets Blood Glucose Monitoring Systems Reporting to the scientific office manager directly.

Job Description:-
§• Managing Life scan in Egypt managing 30 medical
representatives and 5 supervisors allover the country.
§• Building & developing sales in the whole country.
§• Follow up sales and contact with the key customers as big
chain pharmacies & hospitals & KOL physicians directly.
§• All marketing activities for this line include marketing plan,
setting & developing strategies & objectives.
§• 5 years plan for the line.
§• Monitoring & analyzing market trends.
§• Medical training for the Medical representatives.
§• Product information training for the team.
§• Development of Life scan business in Clinics, OTC and
Consumer Marketing through Digital & ATL.
§• Managing Sales & Marketing for the Category, I have the distinction of spearheading the best sales office in
§• Public speaking forums and have moderated and debated on several marketing related forums arranged by Radio and leading Hospitals.

Jan 2004 - April 2005 Durex - SSL Cairo, Egypt
Durex - SSL International has
been a part of Reckitt
Benckiser
Brand Manager
Durex is the trademarked name for a range of condoms that
used to be made by British company SSL international (Durex,
Scholl & Grip Water) Durex is No. 1 world latex
Reporting to the UK scientific office manager directly.

Job Description:-
§• Launched Durex as brand latex for family planning in Egypt
managing 20 medical representatives and 3 supervisors
allover the country.
§• Building & developing sales in the whole country.
§• Follow up sales and contact with the key customers as big
chain pharmacies, supermarkets as Carrefour & On the Run
directly.
§• All marketing activities for this line include marketing plan,
setting & developing strategies & objectives.
§• 5 years plan for the line.
§• Monitoring & analyzing market trends.
§• Medical training for the Medical representatives.
§• Product information training for the team.
§• PR campaign including magazine, Radio & internet
banners ads


My main achievement in this job includes: §• Implement Durex product range in the market.
§• Increased sales by 155% on 2004 compared with 2003
§• Responsible for full arranging for the Durex events as Main
sponsor with Mobinil telecommunication (Enrique Iglesias) in April 2004.
§• Major awareness campaign with UNICF about AIDS.

Jan 2003 - Dec 2003 Multipharma Cairo, Egypt
Group Product Manager
Multipharma is one of the leaders Egyptian pharmaceutical
companies for (manufacturing and agencies)
Reporting to the scientific office manager directly.

Job Description:-
§• Launched Ophthalmic & Derma business unit in the company managing 40 medical representatives and 7
supervisors allover the country (as agent for Jamjoom
Pharma)
§• Building & developing sales in the whole country.
§• Follow up sales and contact with the key opinion leaders'
ophthalmologists directly.
§• All marketing activities for this line include marketing plan,
setting & developing strategies & objectives.
§• 5 years plan for the line.
§• Monitoring & analyzing market trends.
§• Medical training for the Medical representatives.
§• Product information training for the team.
§• A.V. Activities.
§• Responsible for full arranging for the company annual
meeting (about 210 pax includes families) for 3 years from 2003 till 2005.
§• Responsible for developed and produced multipharma
identity.

My main achievement in this job includes: §• Implement ophthalmic products in the market.
§• Increased sales by 55% on 2004 compared with 2003 and 90% in 2005 compared with 2004.
§• Succeed to improve the company rank in prescription
section in ophthalmic line from no. 11 in 2004 to be no. 4 in
2005 among all ophthalmic companies in Egypt.

Jan 2001 - Dec 2002 Multipharma Cairo, Egypt
Product Manager
Reporting to the marketing manager directly.

Job Description:-
§• General medicine line in the company with 14 medical
representatives and 5 supervisors and three area
managers.
§• All marketing activities for this line include marketing plan,
setting & developing strategies & objectives.
§• 5 years plan for the line.
§• Design of brochures.
§• Monitoring & analyzing market trends.
§• Medical training for the Medical representatives.
§• Product information training for the team.
§• A.V. Activities.

My main achievement in this job includes: §• Increased sales by 15% on 2002 compared with 2001 and 20% in 2003 compared with 2002.

May 2000- Jan. 2001 Product Specialist at Multipharma Company (Part Timer)

Jan 2000 - Dec 2000 Multipharma Cairo, Egypt
Assistant Product Manager
Reporting to the product manager.

Job Description:-
§• Medical training for the Medical representatives.
§• A.V. Activities.
§• Performing market survey.

July 1998 - Dec. 2000 Resident of Pediatrics at Electricity hospital.

Jan 1998 - Dec 2000 Resident at Emergency Department of Electricity Hospital.

Jan 1999 - Dec 1999 Medicare ( M.E.M) Cairo, Egypt
Assistant Medical Director of Middle East Medicare
Medicare is a First Health Maintenance Organization in Egypt
Reporting to the medical director.

Job Description:-
§• Making setup of Medicare System in the newly joined Hospitals,
Medical Centers and Labs and train the staff for the procedures of th
Medicare Management at El-Helal El-Akhdar (10 of Ramadan
City), El-Ganzoury, and New Kasr El-Einy Hospitals.
§• Making medical statistics with complete analysis of this Hospital and making Computer charts presentations then reporting these
data to Medical Director Monthly.
§• Evaluation of Hospitals and centers of the company network and evaluation of Consultants as Regard Medical performance and
quality of medical services.

May 1998 - Dec 1999 Medical Representative at American Health and
Therapeutics (Part Timer)

June 1997 - Dec 98 Medicare ( M.E.M) Cairo, Egypt
Primary Care Physician
Reporting to the medical area manager.

Job Description:-
§• As Primary Care Physician at: Cairo Medical Center, Nile Badrawy,
El-Salam El-Mohandeseen, El-Sherouk El Mohandeseen, New Kasr
El-Einy, Good Shepherd Shobra, El-Ganzoury, Hayat Medical
th
Center, Al-American, and El Helal El-Akhdar (10 of Ramadan City)
Hospitals performing the following Duties:-
§• Providing all Medicare patients with the Primary Health services as diagnosis,
§• Management, referral to consultants and even admission in hospital
if needed.
§• Cooperation with consultants and specialists to obtain top quality
medical service.
§• Follow up all patients received treatment and admitted at the hospital and Discussing each case with consultant treating them.
§• Revision of the cost of services provided to Medicare patients and reporting to Medical director and preventing abuse of services with
maintenance of Quality. Giving approval or denial of any procedures or medical services provided to Patients.

PROFESSIONAL EXPERIENCE

May 1996- May 1998 Morning Manager at EL-Ezaby Pharmacies and responsible for paramedical products purchases.

June 1997 - Feb 1998 Medical Representative at EMIC (Part Timer)

May 1995 - Feb 1998 El-Ezaby Pharmacy - Heliopolis.

Feb 1996 - Jan 1998 General Practitioner at Egypt Air hospital.


PRACTICAL TRAINING

March 1996- June 1997 General Practitioner at Arab Organization for Industries Hospital
(Part Timer)