Duaa' Habash

- Manage Google Adwords Campaigns on both search and display networks.
- Manage paid Facebook and Instagram campaigns and connect them with third party optimization tools like ROI Hunter to achieve the best ROI and KPI’s.
- Develop and optimize retargeting campaigns.
-Work with ad optimization tools to optimize paid campaigns like Adstage, Smartly and ROI Hunter.
-Manage media buying campaigns on different networks like Taboola, Postquare and others.
-Track, report, and analyze website traffic and PPC initiatives and campaigns.
- Providing feedback and participate in planning for referral and incentivized marketing campaigns.
- Create marketing messages for banners and creatives, and provide ideas and feedback for banners visuals.
- Provide feedback and played a supporting role in email marketing, using Emarsys and SendGrid.
- Provide a supporting role in social media marketing, which included participating and providing feedback on planning and content creation.

-Managing AdWords Campaigns (Search, Display & Mobile Networks).

-Managing Yahoo ads.

-Managing Bing ads.

-Manage the day-to-day search marketing activities across multiple search engines including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.

-Responsibilities include keyword research (discovery and expansion), review and editing of creative copies (titles and descriptions), review and analysis of website performance metrics, and optimization of campaigns.

-Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with text ad copies, landing pages, bidding strategies, negative keywords, etc.

-Track, report, and analyze website analytics and PPC initiatives and campaigns.

-Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Social media, Google adwords, Facebook app install ads.

Social media and online marketing

15/6/12-15/8/12: Programmer Trainee at IN4MA software, Amman/Jordan