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Duaa Sarfraz, Content Creator Ambassador

Duaa Sarfraz

Content Creator Ambassador ·Handshake

United Arab Emirates

Master's degree, Marketing

Work experience

Total years of experience: 4 years, 5 months

Content Creator Ambassador

August 2025 - September 2025

Handshake

United Kingdom •Remote

August 2025 - September 2025

• Produced high-quality and engaging short-form video content used on various platforms
• Developed scripts and storyboards to improve content clarity and engagement.
Company industry:
Higher Education

Content Creator

July 2025 - August 2025

University of Exeter

United Kingdom •Remote

July 2025 - August 2025

• Produced engaging, student-centred content to support the university’s marketing efforts, combining creative storytelling with a deep understanding of the target audience.
Company industry:
Higher Education

Business Strategy and Marketing academic representative

September 2024 - August 2025

University of Exeter

United Kingdom •Hybrid

September 2024 - August 2025

• Improved communication processes between staff and students.
• Collected and analysed student feedback, presenting key insights to academic leaders.
• Strengthened leadership, collaboration, and conflict-resolution skills.
Company industry:
Higher Education

Blogger

May 2025 - May 2025

University of Exeter

United Kingdom •Remote

May 2025 - May 2025

• Wrote student-focused blog content to enhance the university’s marketing, blending personal storytelling with audience insight.
Company industry:
Higher Education

Digital Marketer Intern

February 2024 - May 2024

Rectangle Interiors

Dubai, United Arab Emirates

February 2024 - May 2024

• Managed and curated social media content, improving engagement and brand visibility.
• Worked closely with web developers to redesign the company website, ensuring better UI, consistency, and SEO structure.
• Conducted keyword research and optimised blog content for SEO, enhancing search visibility.
Company industry:
Interior design

Digital Marketing intern

September 2023 - October 2023

The Effect Art

Dubai, United Arab Emirates •Remote

September 2023 - October 2023

• Implemented SEO strategies using Google Search Console, WordPress, and Semrush.
• Enhanced website visibility, improving organic traffic through optimised content and plugins.
• Published high-impact articles across different platforms to expand audience reach.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Omnichannel Marketing Virtual Experience Program

June 2023 - June 2023

Lululemon

Sharjah, United Arab Emirates

June 2023 - June 2023

Integrated Marketing Planning: Developed an integrated marketing plan as part of Lululemons creative team, demonstrating expertise in creative thinking, project management, strategic and analytical thinking, and written communication skills.

Digital Transformation of Retail Experience: Pitched a digital product strategy for Lululemon, gaining proficiency in digital transformation, product development, market research, user research, strategic thinking, and written and visual communication.
Company industry:
Fashion & Apparel
Job role:
Marketing and PR

Videographer volunteer

September 2020 - June 2023

Middlesex University Dubai

Dubai, United Arab Emirates

September 2020 - June 2023

• Filmed and edited high-quality videos, creating engaging visual narratives that showcased the university’s vibrant events and dynamic community, enhancing audience engagement.
• Applied creativity, storytelling, and technical editing skills to produce polished content, demonstrating strong communication, attention to detail, and time management.
Company industry:
Higher Education

Social media Marketing Intern

July 2022 - August 2022

Mawaheb

Dubai, United Arab Emirates

July 2022 - August 2022

• Developed engaging content that led to 111 new followers in 1 month.
• Created campaigns using Canva, Inshot, and Google Workspace.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Marketing Intern

July 2021 - July 2021

The Happie Box

Ajman, United Arab Emirates •Remote

July 2021 - July 2021

• Created targeted content across Twitter, Facebook, and Instagram, boosting interaction and awareness.
• Produced marketing reports and enhanced business awareness through promotional presentations and strategic use of TikTok, Instagram, and cold calls.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Education

University Of Exeter

September 2025

September 2025

Master's degree, Marketing

United Kingdom

Middlesex University Dubai

April 2023

April 2023

Bachelor's degree, Business And Marketing

United Arab Emirates

Skills

Digital Marketing
Expert
Digital Marketing
Expert
Blogging
Intermediate
Blogging
Intermediate
Snapchat Marketing
Expert
Snapchat Marketing
Expert
Pinterest Marketing
Intermediate
Pinterest Marketing
Intermediate
Canva
Intermediate
Canva
Intermediate
Google My Business
Intermediate
Google My Business
Intermediate
Google Ads
Expert
Google Ads
Expert
X / Twitter Marketing
Intermediate
X / Twitter Marketing
Intermediate
Google Search Console
Intermediate
Google Search Console
Intermediate
Google Analytics
Intermediate
Google Analytics
Intermediate
Capcut
Intermediate
Capcut
Intermediate
LinkedIn Marketing
Expert
LinkedIn Marketing
Expert
TikTok Marketing
Expert
TikTok Marketing
Expert
Email Marketing
Intermediate
Email Marketing
Intermediate
Search Engine Marketing
Expert
Search Engine Marketing
Expert
Search Engine Optimisation
Expert
Search Engine Optimisation
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Facebook Business Manager
Expert
Facebook Business Manager
Expert
Instagram Advertising
Expert
Instagram Advertising
Expert

Social profiles

Languages

English

Native Speaker

Hindi

Expert

Urdu

Expert

Arabic

Beginner

Training and Certifications

Certifications
Keyword Research Essentials with Semrush
Semrush Academy
Nov 2025
Show credentials
Advertising on Instagram
Dec 2023
Show credentials
Facebook Business Manager
Nov 2023
Show credentials
Google Ads for Beginners
Nov 2023
Show credentials
SEO Principles: An Essential Guide for Beginners
Oct 2023
Show credentials
Front End Development - CSS
Sep 2023
Show credentials
HTML Attributes and Tags
Sep 2023
Show credentials
Google Analytics for Beginners
May 2022 - May 2025
Show credentials
Marketing Foundations
Jan 2021
Show credentials
Entrepreneurship in Emerging Economies
Aug 2020
Show credentials