Duane Fernandes

• Executed brand campaigns, promotions, and experiential activations across high-traffic retail properties,
designing and managing events to drive customer engagement, footfall, and sales.
• Led large-scale activations and collaborated with schools, communities, and brands to
maximize participation and impact.
• Oversaw creative development and on-ground execution to ensure seamless delivery and positive visitor
experiences. Successfully increased family footfall and campaign participation, contributing to
measurable growth in tenant sales and brand visibility.

• Supported end-to-end execution of a summer marketing campaign, including setup, coordination, and on
ground operations.
• Assisted in promotions and direct customer engagement, interacting with participants and retail partners.
• Conducted competitor research across Mumbai to analyze campaign formats and promotional strategies.
• Coordinated with multiple agencies, collected quotations, and assisted in evaluating options for
upcoming campaigns, contributing to increased engagement and improved campaign efficiency.

• Participated in creative ideation and content research, studying international production formats
for adaptation and inspiration.
• Assisted in preparing pitch decks and presentations for streaming platforms. Documented key
discussions and decisions during creative meetings to support cross-team alignment.
• Gained hands-on exposure to AI-based creative tools, including Midjourney, for visual ideation and
content development, contributing to faster concept creation and more polished client presentations