Manager Marketing & Brand Startegy
Intertec System
Total years of experience :15 years, 0 Months
Profile Overview:.
▪ Develop and execute end-to-end marketing operations, branding, and demand gen strategy for GCC &
India markets.
▪ Enhance company positioning digital experience by creating unique value propositions & and elevator
pitches for differentiated communication with clients & and influencers, including service-offering
content on websites, blogs, case studies, videos, playbooks, etc.
▪ Manage company participation in industry events end-to-end including brand visibility, brand
engagement and lead generation strategies, theme, message, communications, design, and vendor
interactions & negotiation.
▪ Responsible for planning and executing webinars, virtual events, CxO Meet-ups, business breakfasts, and
round table events
▪ Coordinating and working with business unit heads (sales & technology) to plan and execute ABM
campaigns to create healthy marketing & sales pipelines.
▪ Responsible for building and managing partnerships & alliances, working with partners/OEM/s to secure
marketing development fund to plan and execute diversified marketing, branding, and lead gen
campaigns
▪ Responsible for the marketing team’s performance and meeting targets set for lead generation and
website traffic
At T-System, I am responsible creating for marketing pipeline for Cloud BU in a collaboration with partners like AWS and other Hyperscalers.
With the help of marketing agencies (UI/UX, content and media) and partners I design and execute variety of push and pull campaigns on search, display, and social channels. This helps create demand and then nurture them via lead nurturing campaigns. While designing these campaigns I speak with various products managers, consultants to understand customers needs and there pain points and what we offer that can solve their problems and delight their experience.
Serving Geography: DACH, EMEA, Europe, & US
Responsibilities includes managing global marketing and outreach functions at Tavisca, A JP Morgan and Chase company. Helping the entire marketing function across the sphere with a strong focus on digital marketing.
Planning and working on marketing budgets, competition tracking and analysis, strategizing and scheduling marketing campaigns for US and Europe regions.
Manage all aspects of Digital Marketing - seo, sem, social media marketing, email campaigns, content marketing, etc.
Overseeing content marketing and managing the process of creating thought leadership articles/blogs/ along with distribution, ensuring coverage through online pr and content distribution networks.
Organizing company conferences, trade shows, and major events.
Defining the organization's lead generation process, strategy and execution plan.
Built and led an internal team to replace reliance on the expensive external agency. Provided strategic and tactical guidance to the team of 7 with accountability for all social media channels (Facebook, Twitter, Pinterest, YouTube, etc.) along with company blogs, email marketing campaigns, and SEO/SEM strategies. Collaborated with marketing and company executives to ensure strategy aligns with company objectives.
Selected Results:
Increased social media ROI by 275% and digital marketing lead generation by 70%.
Improved Google Adwords ROI by 104% and achieved top organic rankings for key phrases.
Launched the first concerted e-mail marketing strategy and grew the contact database by 178%.
Strategies:
Worked closely with various departments and teams to develop an effective marketing strategy to boost sales with a focus on engagement and customer care.
Led transition of company blog from proprietary software to our own developed platform in order to enable a number of employees to create and post content at will.
Assisted with the design of the company’s websites, helping to translate newly defined brand guidelines into a compelling and engaging web presence; wrote draft content. Developed engaging content to build a social media audience.
Created websites, marketing collaterals such as brochures, case studies, whitepapers, banners, and videos saving thousands of dollars per year in production costs while still creating high-quality and engaging content.
Revamped PPC advertising and removed under-performing or costly ads, resulting in an immediate performance improvement. Conducted A/B tests to optimize all ads.
Audited content to identify SEO/traffic generation opportunities and then led the team of writers to create high-impact “cornerstone” content.
Success includes:
• Developed and launched integrated, multi-channel online marketing campaigns that propelled sales by 20% in 2018 as compared to previous year.
• Led market launch of 4 products both (B2B and B2C) globally. Attained 40 to 50K organic monthly reach for our product via online sources.
• Created training presentation, flyers, product brochures/PPT that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively.
• Saved company funds by 20% + in various marketing and branding activities using cost effective marketing management and vendor negotiation skills.
Recruited and trained a team of 8 technical writers who at that time were new to online marketing, Accountable for managing daily tasks, ongoing projects and guiding the team in delivering quality and timely work to the client. As a result, we were successful in increasing our client's revenue and satisfaction.
Profile Overview: Took control of outsourced SEO project to the company, built a highly effective core team, established new processes/procedures, and met 100% of goals within the first year.
• Increased site visits to over 2 million per month over a 2-year period, a 500% increase.
• Drove 58% increase in revenue-per-customer by developing and executing a comprehensive SEO, SEM strategy that included improved landing pages and add-on suggestions.
• Expanded brand globally and established worldwide web presence by launching uniquely branded micro-sites for 200+ hotel properties.
• Successfully managed a team of technical writers with varying work schedules and skill sets, resulting in consistent quality, on-time delivery, and client satisfaction.
Success includes:
• Client Satisfaction and Client retention, the client gave us the project 2nd and 3rd time after having our services.
• The client extended the project from 6 months to 2 years after seeing the confidence and quality of work.
Drove all aspects of search engine optimization, social media marketing including content development projects for retail industry clients with budgets ranging from $25, 000 to over $100, 000. Steered activities of 4 team members to deliver projects within a strict budget and time constraints.
• Managed day-to-day strategy and execution of search engine and paid search campaigns. which includes; the initial planning of campaign and optimization of websites across Google, Bing, and other engines to maximize sales leads, and monitoring campaigns for keyword opportunity and performance.
• Identifying competitors and evaluating their online strategies to determine their strengths and weaknesses relative to the client’s business. Suggesting new strategies to outrank competitors
• Working closely with Design, Content and development teams to optimize the client’s website. Assist in the creation of SEO, content, and design strategies.
• Created a long-term marketing strategy and worked with clients to illustrate the specific steps necessary for each marketing goal.
Success includes:
• Increase in Search engine ranking positions and web traffic
• Increase in online queries/leads for client’s services and offerings via organic SEO
• Customer Relationship improvement/ Client Satisfaction
• Helped the company for new business development
Co-managed search engine optimization, social media management for 10+ websites for US and European audiences, worked closely with manager and colleague. Coordinated across multiple departments internally (marketing, creative and content, etc.), and collaborated with external consultants including IT professionals and foreign language translators.
• Ensure that all websites and internet properties under my ownership have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience
• Create the necessary technical architecture
• Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals, etc.)
• Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives
• Promote both offsite and onsite activities and also the interactions that build ranking, profile, and traffic
Success includes:
• Higher PageRank for client’s website
• Increase in Search engine ranking positions and web traffic
• Increase in online queries/leads for client’s services and offerings via organic SEO
Centre for Development of Advanced Computing (C-DAC) is the premier R&D organization of the Department of Information Technology (DIT), Ministry of Communications & Information Technology (MCIT) for carrying out R&D in IT, Electronics and associated areas. The setting up of C-DAC in 1988 itself was to build Supercomputers in context of denial of import of Supercomputers by USA. Since then C-DAC has been undertaking building of multiple generations of Supercomputers starting with PARAM with 1 GF in 1988. C-DAC's Advanced Computing Training School (ACTS) was set up in 1993 to impart quality training in high-end technologies to existing and prospective users of advanced computing. Over the last 17 years, the activities of ACTS have extended nationally through a network of four centers in Pune, Delhi, Bangalore and Hyderabad and almost 46 Authorized Training Centers (ATCs). Today, ACTS offers a range of basic and advanced courses spanning a wide spectrum in the field of Information Technology.
Bachelor Of Engineering in Information Technology - 67 % Rajiv Gandhi Proudyogiki Vishwavidyalaya - Bhopal, MP
Higher Secondary 12th - 64 % St. John Higher Secondary School - Bhopal, MP
High School 10th - 61 % Queen Mary's Higher Secondary School - Bhopal, MP