Account Director
ENORMOUS BRANDS
Total years of experience :6 years, 6 Months
Head of Operations for New Delhi branch and lead contact for clients.
Led production & execution of all marketing communication material- ATL, BTL & Digital.
Partnered senior marketing clients in brand strategy & execution.
Initiated and managed multi-city consumer research for clients.
Worked directly with managing partners on new business pitches and projects.
Managed multiple projects in cross-functional teams, handled monthly billings worth 15000USD and led projects worth 150000USD independently.
Partnered planning in writing case studies that won APAC and India Gold Effies 2016; partnered our creative team towards winning Kyoorius Digital Marketing Awards 2017, both for Shopclues.com
Clients included ShopClues.com, PepsiCo, Facebook, Goibibo and Zee Media.
Selected as part of FCB’s Management Trainee program: Star One.
Worked in multiple roles within the agency - Account Management & Strategic Planning.
Managed integrated marketing campaigns for clients with 150000 USD monthly billings.
Responsible for mining consumer insights through primary & secondary research for all major brands.
Organizing nationwide researches through 3rd party research agencies and partner offices in other cities, for clients and new pitches. Conducting FGDs, In-depth interviews, home audits, and quantitative surveys independently.
Conducted market and competitive analysis for different brands, and user segmentation using population data demographic and psychographic survey software - TGI, IRS
Conducted market and competitive analysis for different businesses, prepared strategy presentations for new pitches.
Crafting award-winning case studies for creative and marketing awards such as Effies, SPJain Marketing awards, Exchange for Media awards.
Working with senior management on conceptualizing mobile research application for the agency.
Managed executives as a team, assigning tasks and managing time.
Brands handled: Tata Teleservices, Hero MotoCorp, Cargill India, Obi Mobiles.
•Earned myself a place on the highly prestigious team working on Reebok and Perfetti Van Melle brands
•Assisted the Brand Leader in strategizing and execution of advertising campaigns on a day-to-day basis
•Managed the daily work-flow and liaised between the Creative, Studio and Account Management teams
Did my Master's as an MBA degree with Marketing majors. Actively took part in debated and quizzes.
1st Division
school topper