Digital Advocate
Human Rights Watch
Total years of experience :14 years, 2 Months
- Responsible for leading on the digital campaign and digital activism strategies within the international headquarters.
- Manage the development of integrated digital strategies for campaigns and activism and champion content creation.
- Content Seeding: Working in conjunction with the Social Media Strategy Manager to manage the seeding of content in assigned digital properties owned and operated by AI and third parties related to campaigns.
- Manage the development of activist journeys for petitions, identifying opportunistic moments, appropriate digital techniques and creative methods to mobilise and engage activists.
- Support to targeted youth audiences by testing digital activism strategies and supporting the development of them.
- Lead on the development digital activism tools and techniques based on an analysis of current trends in digital activism, social change and public engagement, including tools and techniques to facilitate the participation of rights holders.
- Providing professional and strategic advice to campaign staff.
- Develop content and social media strategies for amnesty.org, a site that receives over a million page views a month.
- Worked with creative agencies, such as Ogilvy, Taylor Herring and Saatchi & Saatchi on global promotional strategies. This included 2 priority campaign launches and a brand ebay auction for a set of freedom candles.
- Manage relationships with emerging tech start-ups so Amnesty can access trending online services and stay current.
- Develop, write and edit online marketing and promotional materials such as blog posts and infographics.
- Develop and lead regular trainings in online writing and social media for staff.
- Manage intern’s workflows and outputs.
- Developed a centralized global social media strategy for the entire organization
- Identify and develop online advocacy campaigns in collaboration with program staff.
- Develop crisis response communication frameworks for for an array of important human rights issues.
- Direct SEO activities to increase traffic to Amnesty web properties.
- Track and measure the effectiveness of online communications efforts and oversee online analytics tracking for all Amnesty web properties.
- Facilitate and engage in online conversations around human rights.
- Manage Facebook and Twitter advertising.
- Created and managed the 2013 Amnesty International Council Meeting blog.
- Trained staff for a 6-month phase on CMS upload and HTML for a wide range of different amnesty.org content types, creating manuals to accompany each.
- Coordinated the upload of the online content in 6 languages for the Amnesty Annual Report 2010.
- Set up and took part in international conference calls related to each priority project.
- Created templates for content types such as News features, campaign pages and petitions using HTML, CSS and Photoshop.
- Wrote posts for Amnesty’s official blog. Proofread web news stories, blogs and petitions.
- Responsible for online promotion of Amnesty International news stories and coordinated their translation into core languages, such as Arabic, French and Spanish.
- Organized and assigned the Editorial team with daily work requests.
- Attended daily news round ups, contributing ideas for human rights news stories.
- Worked to unify the editorial and development teams.