Total Years of Experience: 5 Years, 0 Months
May 2022
To December 2023
Assistant Marketing Manager
at Sunda International
Location :
Kenya - Nairobi
• Communicate with clients, customers, and other stakeholders to gather feedback and address inquiries.
• Work closely with sales, product development, and other departments to ensure alignment of marketing efforts with overall business goals.
• Assist in maintaining and enhancing the organization's brand image
• Fostering effective communication and collaboration across different teams
• Utilize analytics tools to measure the success of marketing campaigns
• Provide input on budget allocation for various marketing initiatives.
• Help manage the marketing budget, tracking expenses and ensuring campaigns are cost-effective.
• Contribute to the development of marketing collateral, such as brochures, presentations, and promotional materials
• Support the implementation of digital marketing initiatives, including social media campaigns, email marketing, and online advertising.
• Monitor and report on the performance of digital marketing efforts.
Conduct market research to analyze consumer trends, competitor activities, and market opportunities
• Work closely with sales, product development, and other departments to ensure alignment of marketing efforts with overall business goals.
• Assist in maintaining and enhancing the organization's brand image
• Fostering effective communication and collaboration across different teams
• Utilize analytics tools to measure the success of marketing campaigns
• Provide input on budget allocation for various marketing initiatives.
• Help manage the marketing budget, tracking expenses and ensuring campaigns are cost-effective.
• Contribute to the development of marketing collateral, such as brochures, presentations, and promotional materials
• Support the implementation of digital marketing initiatives, including social media campaigns, email marketing, and online advertising.
• Monitor and report on the performance of digital marketing efforts.
Conduct market research to analyze consumer trends, competitor activities, and market opportunities
January 2019
To April 2022
Marketing Manager
at Pride Inn Hotel
Location :
Kenya - Nairobi
• Develop and implement overall marketing strategies aligned with the organization's objectives.
• Identify target markets, customer segments, and key performance indicators
• Oversee the planning, execution, and monitoring of marketing campaigns across various channels, including digital, print, and social media.
• Ensure consistency of messaging and branding in all marketing materials.
• Conduct thorough market research to analyze industry trends, competitor activities, and consumer behavior.
• Use insights to inform decision-making and refine marketing strategies
• Manage the marketing budget, allocating resources effectively to maximize ROI
• Make data-driven decisions regarding budget priorities and expenditures.
• Lead and manage a marketing team, providing guidance, setting goals, and fostering collaboration.
• Conduct performance reviews and mentor team members for professional development.
• Collaborate with other departments, such as sales, product development, and finance, to ensure marketing efforts align with overall business goals.
• Ensure brand consistency across all communication channels and marketing materials.
• Oversee digital marketing strategies, including social media, content marketing, SEO, and email campaigns.
• Utilize analytics tools to measure the success of marketing campaigns.
• Stay informed about industry trends, emerging technologies, and best practices
• Attend conferences, workshops, and training sessions to enhance skills and knowledge.
• Identify target markets, customer segments, and key performance indicators
• Oversee the planning, execution, and monitoring of marketing campaigns across various channels, including digital, print, and social media.
• Ensure consistency of messaging and branding in all marketing materials.
• Conduct thorough market research to analyze industry trends, competitor activities, and consumer behavior.
• Use insights to inform decision-making and refine marketing strategies
• Manage the marketing budget, allocating resources effectively to maximize ROI
• Make data-driven decisions regarding budget priorities and expenditures.
• Lead and manage a marketing team, providing guidance, setting goals, and fostering collaboration.
• Conduct performance reviews and mentor team members for professional development.
• Collaborate with other departments, such as sales, product development, and finance, to ensure marketing efforts align with overall business goals.
• Ensure brand consistency across all communication channels and marketing materials.
• Oversee digital marketing strategies, including social media, content marketing, SEO, and email campaigns.
• Utilize analytics tools to measure the success of marketing campaigns.
• Stay informed about industry trends, emerging technologies, and best practices
• Attend conferences, workshops, and training sessions to enhance skills and knowledge.
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