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edwin nyukuri

Assistant Marketing Manager

Location:
United Arab Emirates - Sharjah
Education:
Bachelor's degree, Marketing and Public Relations
Experience:
5 years, 0 months

Work Experience

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List all relevant responsibilities, skills, projects, and achievements against each role.  If you're a fresh grad, you can add any volunteer work or any internship you've done before.
Add Experience

Total Years of Experience:  5 Years, 0 Months   

May 2022 To December 2023

Assistant Marketing Manager

at Sunda International
Location : Kenya - Nairobi
• Communicate with clients, customers, and other stakeholders to gather feedback and address inquiries.
• Work closely with sales, product development, and other departments to ensure alignment of marketing efforts with overall business goals.
• Assist in maintaining and enhancing the organization's brand image
• Fostering effective communication and collaboration across different teams
• Utilize analytics tools to measure the success of marketing campaigns
• Provide input on budget allocation for various marketing initiatives.
• Help manage the marketing budget, tracking expenses and ensuring campaigns are cost-effective.
• Contribute to the development of marketing collateral, such as brochures, presentations, and promotional materials
• Support the implementation of digital marketing initiatives, including social media campaigns, email marketing, and online advertising.
• Monitor and report on the performance of digital marketing efforts.
Conduct market research to analyze consumer trends, competitor activities, and market opportunities
January 2019 To April 2022

Marketing Manager

at Pride Inn Hotel
Location : Kenya - Nairobi
• Develop and implement overall marketing strategies aligned with the organization's objectives.
• Identify target markets, customer segments, and key performance indicators
• Oversee the planning, execution, and monitoring of marketing campaigns across various channels, including digital, print, and social media.
• Ensure consistency of messaging and branding in all marketing materials.
• Conduct thorough market research to analyze industry trends, competitor activities, and consumer behavior.
• Use insights to inform decision-making and refine marketing strategies
• Manage the marketing budget, allocating resources effectively to maximize ROI
• Make data-driven decisions regarding budget priorities and expenditures.
• Lead and manage a marketing team, providing guidance, setting goals, and fostering collaboration.
• Conduct performance reviews and mentor team members for professional development.
• Collaborate with other departments, such as sales, product development, and finance, to ensure marketing efforts align with overall business goals.
• Ensure brand consistency across all communication channels and marketing materials.
• Oversee digital marketing strategies, including social media, content marketing, SEO, and email campaigns.
• Utilize analytics tools to measure the success of marketing campaigns.
• Stay informed about industry trends, emerging technologies, and best practices
• Attend conferences, workshops, and training sessions to enhance skills and knowledge.

Education

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Let employers know more about your education; remember, be clear and concise.
December 2018

Bachelor's degree, Marketing and Public Relations

at Daystar University
Location : Kenya - Athi River
Grade: 3.28 out of 4
-In-depth exploration of strategic marketing concepts, including market segmentation, targeting, and positioning. i have learn ed to develop comprehensive marketing plans and analyze competitive landscapes.
-Specialized courses covering digital marketing strategies, including social media marketing, search engine optimization (SEO), content marketing, email marketing, and online advertising.
-Courses focusing on quantitative and qualitative research methods to analyze market trends, consumer preferences, and competitor activities. Students learn how to use data analytics tools to make informed marketing decisions
-Courses covering the principles and techniques of advertising and promotional campaigns. This includes creating compelling messaging, selecting appropriate media channels, and measuring campaign effectiveness.
-In-depth study of brand development, positioning, and management.
-Exploration of sales strategies and distribution channels.

Specialties & Skills

ANALYTICS

COLLABORATION

COMMUNICATIONS

MICROSOFT POWERPOINT

MICROSOFT WORD

CONTENT MARKETING

INDICATORS

KEY PERFORMANCE INDICATORS (KPIS)

MARKET RESEARCH

B2B Marketing

Marketing Research

Marketing and brand Management

Digital Marketing

Languages

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For some jobs, fluency in one or more foreign languages is a plus, so add your language skills to get better results.

English

Expert

Training and Certifications

Management ( Training )

Kenya Institute Of Professional Studies
August 2023 (4000 hours)

Hobbies and Interests

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Help employers know more about you by looking at your hobbies and interests

Reading, travelling

Best Overall Students Bachelor's Degree

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