Creative Director - Digital & Technology
OMD
مجموع سنوات الخبرة :21 years, 3 أشهر
Heading the digital discipline of the creative team which consists of creatives, developers and a producer, responsible for providing technical support and creative guidance to teams from different disciplines at the Agency.
Continuously working with the team to stay up to date with technologies and trends required to develop effective ideas. I am also responsible for leading ideation sessions, and lead on the development of both creative and digital strategies.
Developing concepts and creative strategy.
Provide mentorship and guidance to teams from different disciplines on new digital trends and technologies
Support brand teams in selling technology lead ideas
Supervise the development team, managed all support and QA operations.
Facilitate the integration of the creative, planning, performance, analytics and media operations teams and executed a number of dynamic and programmatic campaigns.
Formulation of Digital Strategy to sell technology lead ideas that help our client improve conversion rates.
Integrated digital ideas with traditional advertising. Developed ideas and stories that were translated into different social and digital platforms. Managed digital creative deliverables and maintained high standards across all digital campaigns.
Developed a high-performing creative team to successfully execute digital projects.
Increased business by effectively managing the development of campaigns from concept to completion.
I founded Cypher Digital Media to pursue my passion in digital creations, I provided my clients with a full range of digital services to help them attain measurable business results and enhance the value of their brands.
Launched a business and in a very short period of time secured a client base that allowed for hiring the necessary staff to hold the business together and produce awesome work.
Identified and cultivated new prospects.
Headed the creative department, provided creative leadership, idea generation and ensured the successful development of interactive solutions, websites, microsites, social and online display ad campaigns.
Worked with members of other disciplines to ensure campaign integrations with digital were done efficiently and accurately.
I started working at Madison Digital as a Senior Art Director and was promoted to Creative Director beginning of 2010.
Developed creative strategies under the Creative Director’s supervision, oversaw the creative output for designers and finalizers working on ATL campaigns, BTL and Branding layouts.
Was responsible for introducing digital to the agency, took lead on the on a number of digital projects some of which were websites, microsites, digital display ads and interactive content.
Collaborated with the Business Development and Marketing teams to identify business goals and worked along with the development team to create outstanding user experiences and interfaces for a number of solutions that are meant for enterprise, government and learning purposes.
I started off as a web designer in 2002 and my role evolved to Team Leader in 2006 to lead a team of designers, illustrators animators and front end developers working on a number of projects varying from web solutions, eLearning enrichments, UI/UX, branding and BTL projects.