Online Visual Merchandiser / Content Marketing / Social Media
Boutique 1
Total des années d'expérience :12 years, 3 Mois
• Create online editorial content to ensure its driving maximum share of voice, high engagement and revenue performance
• Management of email marketing channel, including annual budget and campaign distribution efficiency
• Create new campaigns, ensuring timely and accurate implementation; including promotions, website content and social media
• Create concept for product shoots and oversee shoots related to ecom / marketing campaigns and key events
• Lead and manage the development of the digital marketing calendar to support new season arrivals, seasonal trends, editorials, promotions and social media.
• Building and maintaining brand relationships
• Management of marketplace partnership product association online and act as key contact for their operational team
• Ensure the website homepage, navigation menus and category pages are updated and strategically merchandised to support the buy and ecom goals
• Be aware of delivery times, brand launches and key products in order to trade the website
• Oversee the uploading of all product content (checking imagery, content, rich media, product videos)
• Monitor onsite search behaviour to gain an understanding of keyword queries and manipulate the products where possible to drive conversion
• Manage changes to online category strategy based on customer and competitive insights, brand strategy and e-commerce goals
• Analyse sales and web metrics to make recommendations about products and categories, marketing and promotions
• Manage strategy for social media accounts