Ekta فادساريا

• Planning, scheduling, and publishing daily content across Instagram,
Facebook, LinkedIn, TikTok, and Twitter, ensuring stakeholder alignment on
brand messaging.
• Managing paid social campaigns, including audience targeting, budgeting, and
continuous performance optimization, while providing regular reporting on
campaign effectiveness.
• Monitoring social channels, responding to comments, DMs, and brand
mentions in a timely manner, prioritizing urgent issues for resolution.
• Conducting competitor and trend research to identify content opportunities
and industry best practices, documenting key findings for future strategy
refinement.
• Maintaining and updating a content calendar to ensure consistent, strategic
posting across all platforms, facilitating cross-functional collaboration to align
content with marketing campaigns.
• Analyzing performance metrics, preparing weekly reports, and optimizing
content based on data insights, contributing to continuous improvement of
social media strategies.
• Collaborating with design, content, and sales teams to support broader
marketing campaigns and launches, clarifying requirements to ensure aligned
deliverables.

• Developed responsive websites using HTML, CSS, PHP, and Bootstrap aligned
with project requirements and best practices.
• Designed user interface layouts and visual assets using Figma and Photoshop
to support modern, user-friendly web experiences.
• Improved website performance and reduced page load time through front-end
optimizations and efficient coding practices.
• Optimized websites for SEO and user experience by refining structure,
content formatting, and on-page elements.
• Created reusable email templates and marketing banners consistent with
branding and campaign objectives.
• Ensured cross-device compatibility by testing and refining layouts for mobile,
tablet, and desktop environments.
• Managed and optimized MySQL databases to support dynamic website
functionality and data integrity.
• Applied core UI/UX principles, including typography, spacing, and color
hierarchy, to enhance clarity and usability.