Marketing and PR manager
English playgroup
Total years of experience :24 years, 1 Months
English Playgroup company 2017-current
Marketing & PR Department Manager
(PR, Media, Events, Summer camp, After school club, Fun Day themes, Fun Science, school trips)
Branding, Marketing & Media Task:
• Utilizing a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company. ...
• Improving the usability, design, content and conversion of the company website.
• Responsibility for planning and budgetary control of all tools of marketing.
• Manage marketing plan for the company and activities through calendar
• Develop marketing strategy in line with the company’s objectives.
• Oversee the company’s marketing budget and ensure its optimum use.
• Coordinate with Creative Team (graphic designers) in the development of marketing materials, either online or printed, in line with the marketing plans. (year book, prospects, graduation productions ...etc
• Coordinate with Events POC in the publicising of marketing materials in EPG’s social media platforms.
• Plan and coordinate with QAM and ASM regarding the implementation of promotional campaigns.
• Supervise content of website and updates on school’s social media accounts.
• Overall responsibility for brand management and corporate identity.
• Analyse potential strategic partner relationships for company marketing.
Events & Team leader
Calendar Theming Programmer and Event Manager
• Managing Event Management Operations and Budgets by Working with direct reports to review scheduled events and troubleshoot potential challenges/conflicts
(After school club programs - Summer camp - Graduation - Teachers Day - Tie up with Sponsors Companies - Branding events - expo and school trips.)
• Researches and analyses new products, pricing and services of competition, operate staff for a new activities example
(EPG science experiments)
• Creating a unique science show as I’m certified as scientist from mad science franchise.
typically, are inquisitive and ask a lot of questions just like a scientist, mathematician or artist. STEAM is the combination of Science, Technology, Engineering, Art and Math. Integrating STEAM based play is an easy and innovative way to enrich your preschooler's learning! "
Reference of creative themes will be available upon request. (ASC - SC)
Creating an outdoor carnival, festival, from presentation, stage content, sponsors, ticketing sales, , , etc.
-Configuring and implementing the marketing and public relation communications activities in line with business objectives.
-Planning and undertaking on-going promotional and marketing events and social media campaigns.-Communicate and negotiate deals with partners and sponsors and maintaining a strong bond between the two.
-Reviews agreed plans for all outlets merchandising, displays and in-store promotions in coordination with sales & product management to ensure realization of maximum revenue from retail space. Develops and implements branding campaigns and in-store POS signage and materials. Assures brand consistency.
-Formulate market strategies to achieve reach targets & attain sales targets.
-Follow potential customers and partners and answer their feedback and inquiries.
-Responsible for the development and implementation of an annual, strategic, special events calendar that ensures the efforts, resources and the volunteer time are utilized in a manner that provides the greatest return to the organization. Ensures all events are planned to capture the attention of the intended audience and the media. Manages the production of each event ensuring all appropriate sponsorship are achieved and all details are managed in a creative, timely and cost efficient manner.
-Develops and implements effective marketing programs including advertising and promotion programs with all - product groups and major supplier support and adjusts strategy (both ATL & BTL) and tactics to increase effectiveness. Utilize Databases to measure the effectiveness of those programs.
-Develops and maintains a strong and productive relationship with both print and electronic media. Ensures the organization is understood by the media and the media are interested in presenting information to the public in a manner that informs and educates them on the organization.
- Keeps abreast of all trends in the industry
-SOP Field trip-flow chart- marketing plan -SWOT analyses
Branding & Achievements “Future kid” Logo has been re-branded with a new characters In order to be more attractive to the children. We added a green color circle new characters Jerby & Skooli to build a new face of entertainment. (Jerby & Skooli considered to be the new brand ambassadors/mascots of Future Kid) Ensure brand messages are consistent and clear linked with our field and slogan. Create “Future Club Membership Card” for strengthen the relationship between the Children and Future Kid. Improving the usability, galleries, map, design, content and articles of the company. Brainstorm new and creative growth strategies. Online Marketing & Campaigns: Deepen relationships with all media to ensure the most effective messaging and positioning of the new branding and engage customers on our social media Such as Facebook, twitter, Instagram by planed calendar “advices, events, games, surveys…etc.” Utilizing a range of techniques including paid search, SEO and PPC linked with most active bloggers and websites to add the effective keywords in order to rank Future Kid website on the top. Conducting “Online Campaigns” to raise brand awareness. Update key words to support SEO/SEM, marketing database, email, and social media. Oversee creation and delivery of press releases, advertisements, and other online marketing materials P.R.Section: Roles and responsibilities acting as the PR Manager a) Internal PR for Company (Internal Branding, Awareness, Integrity) - Ideal employee (employee of the week positioning and rewardings) - Staff Open day (organizing from concept till execution) - Internal social & integrity programs for the company’s awareness within employees. - Team work boosting, social framework (condolences & personal occasions). a) External PR for Company (External Branding, Media, Exposure) Profile information collection of : - Media Coverage & Development data - Search optimization of Website - Conceptualized, Initiated new brand image of the company - Corporate & Sponsoring openings - Charity events for awareness, responsibility towards society (CSRs) - Social online (facebook-twitter) and data collection (clients, reports) ii) MARKETING SECTION:Roles and responsibilities acting as the Marketing Manager - SOP Field trip-flow chart- Marketing plan -SWOT analyses members - Future Club study - Creating cross promotion such as fiesta-burger king-cherries...etc - Marketing Research for welfare and benefits of the company - Questioner- Survey- Service control - Development of new immediate strategies to enhance sales and business iii) PROGRAMS & EVENTS- SECTION:Roles and responsibilities acting as the Programs /Events Manager Create Event Calendar Annual events - As EID- GERGEAAN - National Day National…ETC - Mother’s Day Special events Identify trends and insights of our customers and optimize spend rate and performance based on the insight. Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback to meet our customers’ need. Conducting CRM program to strength “Future Kid” relationship with the whole family. Conducting quarterly SWOT analyses for each branch.
Worked as a team with the Marketing Manager, Handling all kinds of events:
- Summer Camp: day theme, taking care of all details.
- All occasions in one calendar, “organizing all the events and prepare annual plan.
- Working on marketing and Public Relation campaigns and follow up in details.
- Established client relations & designed to improve the public image of the organization that employs them. As for the PR, I clarified the company’s point of view on important issues to potential clients
Worked as a team with the Marketing Manager, Handling all kinds of events:
- Summer Camp: day theme, taking care of all details.
- All occasions in one calendar, “organizing all the events and prepare annual plan.
- Working on marketing and Public Relation campaigns and follow up in details.
- Established client relations & designed to improve the public image of the organization that employs them. As for the PR, I clarified the company’s point of view on important issues to potential clients.
Worked in a team with a Marketing manager to support client’s sales objectives. Handled clients on a daily basis; preparing and presenting minor presentations, follow up on production and coordinating with the media department, manage and arrange events programs.
it was a nice challenge to study all this subjects and focusing on educational style guide Worked as a team with different events through all Kuwait schools.