Elias Atallah

Heading Metra Drop Shipment Program
Introducing the program to existing & potential new customers.
- Providing facilities for SMB’s, to enhance their purchases capabilities.
- Defining potential customers in UAE & KSA through market investigation & financial assessment.
- Follow up customers boarding process, required documents for Insurance & Bank.
- Managing the transactions, coordinates among various divisions & customers.
- Have access to various players in Electronics Sector: among mobile, IT, gaming & solutions.
- Reporting to Metra Vice President

Managing Multiple Brands: Apple, Cat Phones.
Defining future strategies and managing implementation in different countries. Responsible for all stock management: purchases negotiations, purchases, stock allocation. Multiple distributors relation: Contractual agreement, purchases, pricing, rebates, Market development, Marketing & various programs.
Heading Iraq Sales: Channel & Retail: 20+ Channel partner covering all Iraq, 2KDR with branches covering full Kurdistan & Basra.
Heading Almasa Care for Apple: 2 service centers and 3 collection points.
Trading mobiles to local and regional players to increase revenues and customers base.
KPI’s included Revenue, Gross margin, cash flow & working capital. Profitability Report.
Achievements
Developing Iraq from no sales to millions of dollars revenue per month.
Introducing official warranty to Iraq.
Developing Cat Phones from zero units per quarter to thousands of units.

Managing Apple Brand with 2 different strategies in UAE & KSA.
Relation with Apple: communications, forecasting, order processing, supply chain, pricing, Marketing programs, rebates & reporting.
Responsible for full stock management: purchases, ageing, allocations, and transfers.
Managing 2 territories with different modules: UAE Disti & KSA VAD Module.
UAE Disti Module:
Contractual agreement with Retailers covering commercial, marketing, promotions, Price protection & after sales service.
Partners reporting to Apple.
Tracking and transferring rebates for partners. Partners’ forecast.
Partners’ performance and recommendations to Apple.
Coordination with Apple & Partner for the quarterly Marketing campaigns and tactical promotions.
KSA VAD Module:
Defining & assigning Partners.
Market development and shifting from Gray to official stock.
Developing KDR / B2B & Educational sector.
Defining quarterly marketing campaign and follow up guidelines.
Training & education for partners.
Incentive & target based programs for partners.

Carrefour Hypermarket Mar 07 - till Mar 12
Dubai - UAE
Store Department Head Electronics (Store Duty Manager)


• Responsible for delivery the financial results, targets set by top management.
• Responsible for implementing the proper Plano grams in all sections, with good layout, quality & pricing.
• Upholding customer service standards. Responsible for solving any customer related issue.
• Organizing and managing warehousing, food storage, packaging.
• Supervising all subordinates in term of performance, recommendations for promotions as well, training, motivation and development.
• Maintaining good relationship with the head office and suppliers.
• Maintaining and preserving Company assets.
• Managing and implementing promotions, highlights and activities to make the department an attractive location for customers.
• Monitoring competitors' activities, promotion and prices to meet up with the corporate mission statement.