Elias Moumdjian

• Managed a category with a portfolio of 15+ international and local brands, while leading a regional
brand team and steering the sales force to overachieve annual volume, market share, and financial
targets, achieving 20% year-on-year growth.
• Some of the main brands managed: Kiri, Bel, Boursin, St Dalfour, Koita, Puidor, Greci, Sosio,
Delifrance…
• Directed successful new brand launches in the UAE and regional markets, supervising sales team
execution and cross-functional alignment based on thorough market research.
• Developed and implemented effective marketing strategies, directly guiding sales teams to ensure
category profitability and strict alignment with sales goals.
• Negotiated favorable commercial terms with suppliers, securing optimal pricing and support for brand
activities.
• Spearheaded training and motivational initiatives for sales and regional teams on brand technicalities
and sales arguments to ensure consistent and aggressive market execution.
• Prepared quarterly review analysis, reporting on sales, gross profit, and marketing activities.

• Managed a diverse portfolio of brands across Saudi Arabia, Qatar, and Oman, leading regional sales
teams to drive business growth and market penetration in Retail and Food Service channels.
• Some of the main brands manager: Elle & Vire, GMP, Patisfrance, Confiletas, Fruits Rouges,
Naarmann, Rummo…
• Developed and executed successful go-to-market strategies for each brand, directing local sales efforts
to leverage unique market opportunities.
• Collaborated with key stakeholders, including suppliers and country managers, to mobilize sales teams
for expanded product distribution and secured new listings.
• Led the strategic planning process for assigned brands, incorporating consumer insights to enhance the
product portfolio and optimize communication strategies.
• Monitored and analyzed brand performance against targets, implementing data-driven directives for
sales teams to maximize category sales and profitability.

• Managed day-to-day operations for an FMCG distribution company, overseeing brand, sales, logistics,
finance, accounts, and supplier relationships for the beverage brand Green Cola.
• Achieved significant sales growth of 40% against Q1 2022 and over 35% against 2021 sales figures
through effective brand and sales strategies and market expansion.
• Developed and implemented marketing and branding initiatives for Green Cola, contributing to
increased brand awareness and market penetration.

• Managed a portfolio of local and international brands for Fattal Group, a leading distributor of premium
brands in the Middle East and North Africa.
• Some of the main brands managed: Maurer & Wirtz, Essity, GPI, M-Lab, Grimaud, Splenda…
• Overachieved sales targets by 144% while maintaining profit margins, demonstrating strong sales
growth and profitability.
• Increased sales value and volume across all product categories through effective brand management
and marketing strategies.

• Managed all logistical operations for receiving, processing, and distributing household and healthcare
products from international and local suppliers.
• Some of the main brands: J&J brands, Reckitt Benckiser brands, Vileda, Amatoury…
• Collaborated effectively with brand and sales managers to fulfill stock requests, ensuring timely product
availability and efficient order fulfillment.
• Met all key performance indicators (KPIs) for accurate and on-time receiving of shipments, maintaining
high levels of efficiency and accuracy in logistics operations.

• Managed all logistical preparations for field visits by Syrian NGOs to Lebanon, funded by UNDP-Syria.

• Created weekly work schedules for both in-house and outdoor filming based on booking
requirements set by the production department.
• Managed the film crew and their day-to-day activities, including troubleshooting and liaising with
other departments.