Regional Sales Manager
Nissan Saudi Arabia Co. ltd.
مجموع سنوات الخبرة :13 years, 8 أشهر
• Provide cost estimates for VME programs including tracking of key cost drivers (channel mix, penetration rates, objective-based incentive achievement)
• Determine actual VME earned and payable at end of program period
• Tracking, monitoring, and controlling VME budget
• Responsible for following the engagement model with the dealers by conducting internal and external weekly forecast meetings, bi-weekly performance review meetings and preparation for the MPR
• Responsible for performance of channel through designing reporting template, collecting and analyzing reports, tracking monthly forecast & achievement versus target
• In charge for improvement of sales through short term actions to close gap v/s plan and longer term performance initiatives
• Responsible for transparent communication of results, actions taken to mitigate shortfalls and requests for support to dealer on weekly basis within NKSA
• Managing the dealer management through team of section managers and analysts
• Organize the designing campaign programs and channel strategy aligned with marketing initiatives e.g. incentive, finance programs and other one-off support
• Responsible for designing reporting standards for dealers
• Provide input for communicating monthly stock levels of channel to planning head
• Implement the Nissan Parts & Accessories policy among the dealers.
• Responsible for achieving commercial targets and expanding the wholesale business of dealers
• Lead the dealers' commercial actions towards trade customers
• Advise and teach dealers' parts managers and salespeople
• Ensure that the commercial process for parts and accessories works well between the NSC, dealer and customers
• Collect information and feedback on the competitors' actions
• Analyzing the local potential of dealers
• Drawing action plans to improve the expansion of dealer' wholesale business
• Follow-up on the implementation of national actions
• Help setting each dealer's target
• Control regularly the achievement of qualitative and quantitative objectives
• Ensure that the P&A process among dealers is well implemented and working properly
Managing over 20 employees for service, body shop, warranty, and reception.
Servicing on average thirty vehicles per day in the service department and 5 cars in the body shop. My focus is on customer satisfaction, fix it right first time, and parts availability from one side, while increasing profit and growing the business from the other side.
Daily implementation of the manufacturer’s standards, internal policies and procedures, and continuously monitoring the facility capacity, cash collections and cash flow, utilization and efficiency. This helped us achieve best cash flow results customer satisfaction and avoid any bad debt. In a very short period we have scored in the top 10 in Customer Satisfaction Survey “CSS” amongst all GCC and MENA dealers.
Main roles and responsibilities:
Bodyshop
• Focus on meeting and over-achieving the monthly targets.
• Regularly meeting with insurance companies to generate incremental business, new contracts and any outstanding payments.
• Daily follow-up on status of repairs, insurance companies’ approvals and add-on repairs.
• Making estimations using Audatex and Audavin for accuracy and transparency especially for insurance companies.
• Using automated drying technology “Symach” which reduces drying time in base or top coat to few minutes, hence realizing an average cycle time is 2.6 days.
• Using both solvent and water base paint to keep the manufacturer happy while still being able to offer insurance companies competitive rates.
• Perform random quality checks to ensure the best quality is given to the customer.
• Daily inspection on paint and material use, generating reports to evaluate waste and excess consumptions using the paint software.
Service:
• KPI measurements on daily, weekly or monthly basis
• Prepare and manage an annual operating budget for the department
• Ensure Core & Dealer standards are being followed efficiently throughout the operation
• Maintain fix it right first time over 97%
• Maximize profits by reducing lead times and manage the workshop load
• Customer Retention measurement, lost sales monitoring
• Coordinate with Aftersales director on weekly Marketing campaigns for aftersales.
• Customer complaints handling
• Incentive Program for technicians, team leaders, Forman and Service advisors
• Analyze Workshop and Reception productivity reports and take corrective action for improvement.
• Collaborate with the sales team on PDI requirements and vehicle deliveries
• Handling Stockyard process and checkup including damages, battery test, rotation, etc.
1st Place and Winner of the Service Award in the Ford Service Excellence World Cup 2013-2014 (M.E.N.A. Region)
- Ensure Customer awareness of all products and services available
- Advise Customer about necessary service for routine maintenance
- Document all warranty work as per manufacturer's requirements and dealership policy
- Satisfy Customer’s needs through making additional products and services available to them
- Discuss with Customer the findings and recommend corrective procedures
- Prepare a repair order showing time, cost, and labor estimates for service
- Communicate effectively both in person and by telephone to keep all Customer fully advised as to the progress of repairs and services
- Ensure all work has been carried out as detailed and charged for.
- Ensure a transparent communication with the technicians, workshop controller, and After Sales manager and exceed customer expectations.
- Present and sell company products and services to current and potential clients
- Prepare action plans and schedules to identify specific targets and to project the number of contacts to be made
- Identify sales prospects and contact these and other accounts as assigned
- Prepare presentations, proposals and sales contracts
- Develop and maintain sales materials and current product knowledge
- Identify and resolve client concerns
- Coordinate company staff to accomplish the work required to close sales
- Coordinate online schedules
- Provide on-the-job training to new sales employees
- Handling all customers feedback
- Analyse the employee's behavior
- Advertise every new item
- Market Study
- Analyse the target monthly
- Organizing events
- Negotiations with the customers to solve a problem
- Media Planning
- Update the comment cards, Menu, etc.
- Working with agency colleagues to devise an advertising campaign that meets the client’s brief and budget
- Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies
- To handle all bookings including press and magazine ads, TVC and radio commercials
- To plan advertising schedules for all media
- To issue media and production invoices.
- Present and sell company products
- Achieve the company's sales target
