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Elie Frayha, Commercial Director

Elie Frayha

Commercial Director·RedBox,

Saudi Arabia

Bachelor's degree, Management

Work experience

Total years of experience: 18 years, 2 months

Commercial Director

May 2025 - Present

RedBox,

Riyadh, Saudi Arabia

May 2025 - Present

• Managed 3 teams: Sales, Account Management and Business Success
• Introduced multiple solutions and restructured the team for better efficiency
• Introduced new products that helped expand the reach and penetrate new markets
Company industry:
Distribution, Supply Chain & Logistics

Senior Customer Success Manager

September 2021 - December 2025

Talent.com,

Montreal, Canada

September 2021 - December 2025

• Created reports and dashboards using Power BI and SQL for the Customer Success Team
• Developed growth strategy through business reviews and A/B testing
Company industry:
Recruitment & Employee Placement Agency

Account Executive

September 2020 - December 2025

Insight,

Montreal, Canada

September 2020 - December 2025

• Owned and developed a book of business, prospecting for new clients
• Conducted account mapping and product diversification, selling hardware and software
Company industry:
IT Services

Restaurant General Manager

April 2013 - December 2025

AZADEA

Jeddah, Saudi Arabia

April 2013 - December 2025

• Recruited and trained over 100 people
• Opened 2 locations for Butcher Shop & Grill (Riyadh & Jeddah)
• Managed suppliers and performed QA as needed
Company industry:
Retail & Wholesale

Director of Operations

December 2023 - January 2025

Malak Al Tawouk,

Montreal, Canada

December 2023 - January 2025

• Planned and executed the opening and management of multiple locations in Canada
• Recruited and trained the whole team on operations, workflows, and documentation
• Owned the P&L (budget, vendor relationship, etc.)
Company industry:
Catering, Food Service, & Restaurant

Senior Customer Success Manager

January 2023 - November 2023

Novisto,

Montreal, Canada

January 2023 - November 2023

• Led NRR project, creating product bundles, third-party partnerships, and advisory services
• Developed playbooks, processes, and system updates for NRR management and reporting
Company industry:
Software Development

Senior Customer Success Manager

April 2022 - November 2023

Fable,

Montreal, Canada

April 2022 - November 2023

• Managed a $2M ARR book of business for Fortune 500 customers; 50% ARR increase
• Acted as project manager and consultant for internal and external product launches
Company industry:
Financial Services

Head of Customer Success & Partnerships

October 2019 - January 2020

Uber, MENA

Dubai, United Arab Emirates

October 2019 - January 2020

• Established and led a 6-member Customer Success team
• Developed scaled solutions for SMBs and customized solutions for Enterprises
• Achieved a 20% growth in CS work through portfolio management
Company industry:
Distribution, Supply Chain & Logistics

Head of Customer Success & Partnerships

October 2019 - January 2020

Uber,

Dubai, United Arab Emirates

October 2019 - January 2020

• Established and led a 6-member Customer Success team
• Developed scaled solutions for SMBs and customized solutions for Enterprises
• Achieved a 20% growth in CS work through portfolio management
Company industry:
Motor Vehicle Passenger Transport

Head of Sales & Operations

January 2018 - October 2019

Uber, MENA

Riyadh, Saudi Arabia

January 2018 - October 2019

• Launched UberEats in KSA, recruiting and training a team of 15
• Overachieved sales targets by 50% in the first year and 12% in the second year
Company industry:
Distribution, Supply Chain & Logistics

Head of Sales & Operations

January 2018 - October 2019

Uber,

Riyadh, Saudi Arabia

January 2018 - October 2019

• Launched UberEats in KSA, recruiting and training a team of 15
• Overachieved sales targets by 50% in the first year and 12% in the second year
Company industry:
Motor Vehicle Passenger Transport

Operation Director

November 2016 - January 2018

Prestige Restaurants & Cafe

Riyadh, Saudi Arabia

November 2016 - January 2018

• Launched and managed 4 brands between Riyadh and Jeddah
• Recruited and trained teams of over 200 people
• Owned budget, P&L and profitability of all shops
Company industry:
Catering, Food Service, & Restaurant

Regional Sales Manager

March 2015 - October 2016

Bidvest (Al Diyafa)

Jeddah, Saudi Arabia

March 2015 - October 2016

• Led the entire western region for Bidvest (Al Diyafa)
• Developed the protein segment in coordination with operation and customer needs
• Developed the beverage segment (coffee and syrups) through exclusive deals and customer
education
Company industry:
FMCG

Restaurant Manager

February 2008 - January 2013

Zaatar W Zeit

Beirut, Lebanon

February 2008 - January 2013

• Responsible for managing the shop staff (FOH and BOH)
• Coordinated with multiple stakeholders to acquire ISO 22000 (food safety)
• Managed day-to-day operation entirely with full P&L ownership
Company industry:
Catering, Food Service, & Restaurant

Education

Notre Dame University

January 2011

January 2011

Bachelor's degree, Management

Lebanon

GPA (point): 3.0 out of 4

GPA (point): 3.0 out of 4

Skills

Multilingualism
Expert
Multilingualism
Expert
Interpersonal Skills
Expert
Interpersonal Skills
Expert
Delegation
Expert
Delegation
Expert
Figures
Expert
Figures
Expert
Analytical Approach
Expert
Analytical Approach
Expert
CONSTRUCTION
Expert
CONSTRUCTION
Expert
ONBOARDING
Expert
ONBOARDING
Expert
INTEGRATION
Expert
INTEGRATION
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MECHANICAL ELECTRICAL AND PLUMBING (MEP) SYSTEMS
Expert
MECHANICAL ELECTRICAL AND PLUMBING (MEP) SYSTEMS
Expert
SURVEYS
Expert
SURVEYS
Expert
SALES
Expert
SALES
Expert
CUSTOMER SUCCESS
Expert
CUSTOMER SUCCESS
Expert
DEMOGRAPHIC ANALYSIS
Expert
DEMOGRAPHIC ANALYSIS
Expert
SITE SELECTION
Expert
SITE SELECTION
Expert
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
COOKING
Intermediate
COOKING
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
CORPORATE SUSTAINABILITY
Intermediate
CORPORATE SUSTAINABILITY
Intermediate
CUSTOMER EXPERIENCE STRATEGY CX
Intermediate
CUSTOMER EXPERIENCE STRATEGY CX
Intermediate
HOSPITALITY
Intermediate
HOSPITALITY
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
SALES
Intermediate
SALES
Intermediate
SOFTWARE AS A SERVICE SAAS
Intermediate
SOFTWARE AS A SERVICE SAAS
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
COOKING
Intermediate
COOKING
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
CORPORATE SUSTAINABILITY
Intermediate
CORPORATE SUSTAINABILITY
Intermediate
CUSTOMER EXPERIENCE STRATEGY CX
Intermediate
CUSTOMER EXPERIENCE STRATEGY CX
Intermediate
HOSPITALITY
Intermediate
HOSPITALITY
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
SALES
Intermediate
SALES
Intermediate
SOFTWARE AS A SERVICE SAAS
Intermediate
SOFTWARE AS A SERVICE SAAS
Intermediate
Multilingualism
Expert
Multilingualism
Expert
Interpersonal Skills
Expert
Interpersonal Skills
Expert
Delegation
Expert
Delegation
Expert
Figures
Expert
Figures
Expert
Analytical Approach
Expert
Analytical Approach
Expert

Languages

Arabic
Expert
French
Expert
English
Expert