Senior Management Consultant
Tetra Tech
Total years of experience :16 years, 5 Months
• Lead/support project delivery including completion of tasks and milestones for public and private clients in the GCC and the broader MENA region.
• Conduct relevant market research/stakeholder analysis and identify potential partnership opportunities to support the business development efforts in the region.
• Develop and implement business strategies, streamline organizational structures, design and implement transformation programs, and lead various management teams.
• Lead/support project management efforts including the preparation of progress reports, work plans, dashboards and resource planning optimization.
• Develop a marketing and communication plan for Elmir’s craft beer brand.
• Set the marketing and sales strategy to position & promote the brand in the market.
• Sets the business forecasts & marketing budgets based on financial analysis & sales / profit forecast.
• Responsible for the ROI of marketing activities and monitoring of the brand / s revenue & profit.
• Manage sales staff and helped in attracting potential customers and enhanced sales by 25%.
• Manage sales and promotional events in-house or at trade outlets (new product launching, brand activation…)
• Organize advertising campaigns and lead contact with creative digital agencies (advertising, PR, social media, consumer promotions & events) improving overall performance by 20%.
• Negotiated new contracts with vendors, saving thousands of $ for the marketing budget.
• Develop a marketing/communication plans and a fundraising strategy to increase income across a range of funding streams, with a focus on MENA supporters.
• Produce annual and long-term income and expenditure budgets and monitor results.
• Manage, train and coach the donor development & telemarketing team consisting of 5 people to achieve the needed targets and ensure sustained regular giving.
• Develop and assist in managing online marketing campaigns to drive relevant traffic to our fundraising pages.
• Plan and deliver targeted email marketing, SMS and direct mailing campaigns and track its metrics (delivery, open, click-through rates).
• Ensure the database is segmented effectively for targeted marketing activities by using the proper systems (Google analytics, CRM, payment gateways, e-mail platforms etc.).
• Coordinate the launch of creative digital materials with the copywriters and designers.
• Assist in the development of digital PR & External relations engaging campaigns.
• Lead the marketing planning process for Lebanon and Cyprus to create marketing strategies in line with company objectives.
• Set and control the financial marketing budget.
• Conduct competitive analysis by highlighting opportunities and trends to a higher ROI.
• Develop & direct marketing team to successfully implement marketing campaigns and events and deliver on the needed objectives.
• Defined the business KPI infrastructure (Market share, margins, EBITDA, brand equity, production costs, capex…)
• Responsible of Customer Experience Management (Operational Net Promoter Score), Brand Management (brand plans, strategies, packaging, promotions, execution and monitoring KPI's), Price & Margin Management (pricing strategies & policies to maximize profits, increase market share and minimize costs) and Sales Excellence (sales strategies, customer prioritization, growth potential, resource allocation, sales force assessment and efficiency).
• Handle all Trade Marketing activities (POSM, promotions and any other in-store activity).
Ambassador of Customer Excellence in the sales region in addition to being Marketing Manager (Qatar, Abu Dhabi, Lebanon and Cyprus) at Holcim Liban:
• Create, pilot and roll-out initiatives. (Sustainability of Customer Excellence).
• Learn and share best practices among the regions or any other challenged region.
• Meet with the CEO's and Directors around 6 times per year in different regions (Europe, Africa and Middle East) to present and discuss the advancements of the regions and the way forward.
• Establish a complete database for the market (sales and distribution indicators, market share, market growth and forecasts).
• Conduct annual and quarterly reports for the Swiss management.
• Monitor all the department safety engagement.
• In charge of all the market satisfaction survey and the controlling of ISO procedures.
• Project Manager of the new CRM implementation.
• Contribute in the company’s yearly business plan.
• Assist as an expert in the Commercial Documentation Directives.
• Process deposits, withdrawals and other banking transactions for a high volume of customers.
• Answer inquiries regarding checking and savings accounts and other bank related products.
• Explain, advice, promote and sell the bank’s different products and services to customers.
• Outdoor sales of several Procter & Gamble perfume brands across all Lebanese territory.
• Propose appropriate brands, packages and promotion gondolas to increase brand awareness and sales volumes.
• Report monthly sales performance and monitor competitor’s activity.
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