Director Of Sales
Al Habtoor Polo Resort Dubai
Total years of experience :10 years, 7 Months
- Overlooking Sales performance by segmentation and pricing strategy for the property.
- Assisting General Manager with the hotel-level business plans.
- Involved in the financial reviews on a corporate level.
- Reestablished commercial strategy and top tier account performance, with a primary focus on Leisure.
- Accountable for the division's performance in accordance with corporate strategies and brand requirements.
- Managing team of five employees.
Terra Solis Dubai - desert glamping, launched under portfolio of Tomorrowland.
- Implemented and developed sales strategies, action plans for Leisure, Corporate, Groups and Events segment.
- Responsible for overall sales performance with a direct reporting to CEO.
- Actively involved in implementing property business mix, pricing strategy, budget.
- Overlooking representation offices in USA, India and GCC.
- Responsible for property positioning in the local market through sales and marketing initiatives, participation in international trade shows, road shows and promotional events.
- Handling team of 4 (reactive and proactive sales). Set-up KPIs and conducting performance evaluations.
SLS Dubai - luxury lifestyle hotel and is a part of joint venture of Accor and Ennismore.
- Leading Groups & Events segment (reactive and proactive) with reporting to DOSM.
- Developed MICE segment from the pre-opening stage, overlooked budget, action plans, rate structures, system set-ups (Delphi).
- Hired, trained, and developed team members.
- Managed account portfolio with over 300 key bookers with the primary focus to MICE and Corporate with a main share of Design District, DIFC accounts.
Capital Club Dubai - private members’ club located in the Dubai International Financial Centre, named among CNN’s 10 most exclusive members’ clubs in the world.
- In charge of profiling top leaders within the region and overseas for a membership enrollment.
- Overlooked a portfolio of more than 1000 high-net-worth individuals with GCC (CEO’s, Founders, Managing Directors, Ambassadors).
- Developed initiatives for value driven promotions with a focus on enhancing membership sales, resulting in 30% in Q1.
- Involved in restructuring business model and membership tiers of the Club by improving value proposition.
- Assisted Director of Membership in a marketing plans. Managed membership data and other administrative reports
Dubai Golf - leading golf club operator and is part of Al Wasl Group.
- Responsible for sales growth for three golf clubs by driving new business to restaurants, event venues and golf related channels.
- Handled sales for 20 event and restaurant venues with the capacities up to 3000 guests for corporate, leisure, MICE and social segments.
- Managed to acquire over 100 new accounts and delivered on average 30 new leads per month with the conversion rate as 60%.
- Conducted market research, competitor analysis and proposed strategies for business improvement such as pricing tactics, action plans.