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Elsayed Shalaby, Marketing and Communication Manager

Elsayed Shalaby

Marketing and Communication Manager·Majid Al Futtaim

Kuwait

Master's degree, Business administration (Marketing and Strategic Managment )

Work experience

Total years of experience: 17 years, 2 months

Marketing and Communication Manager

January 2024 - Present

Majid Al Futtaim

Hawali, Kuwait

January 2024 - Present

Spearhead the development and execution of data-driven marketing strategies that align with corporate objectives, driving revenue growth and expanding market share.
Direct and manage cross-channel communication campaigns, ensuring consistent, targeted messaging that resonates with diverse customer segments.
Monitor and assess marketing campaign effectiveness, providing detailed performance analytics and implementing actionable recommendations to maximize return on investment (ROI).
Build and sustain relationships with influential media outlets and partners, ensuring strategic brand visibility and media coverage across key platforms.
Conceptualize and execute high-impact events and promotional activities, enhancing brand awareness and fostering direct consumer engagement.
Create compelling, high-quality content that authentically represents the brand and engages target audiences through innovative storytelling.
Oversee the execution of social media strategies across major platforms (Instagram, Facebook, X/Twitter), driving engagement, brand loyalty, and customer retention.
Notable Achievements
Effectively oversaw and managed the responsibilities of four previously separate managerial roles — Communication, Marketing, Social Media, and Decoration by streamlining operations and consolidating tasks, resulting in enhanced efficiency and cost savings for the company.

Company industry:
Retail & Wholesale

Fulfilment and Last Mile Manager

May 2022 - February 2024

Majid Al Futtaim

Hawali, Kuwait

May 2022 - February 2024

Directed the seamless execution of order fulfillment processes, ensuring efficient management from order intake through to accurate, on-time delivery to customers.
Developed and optimized delivery routes and logistics strategies, driving improvements in operational efficiency while reducing delivery costs.
Led coordination with third-party delivery providers, couriers, and suppliers, ensuring compliance with service level agreements (SLAs) and maintaining exceptional service quality.
Analyzed key operational metrics, including delivery accuracy, customer satisfaction, and service timelines, and implemented data-driven strategies to enhance performance.
Prioritized customer experience by streamlining delivery processes to meet and exceed expectations, ensuring timely and reliable order fulfillment with a focus on high-quality service delivery.

Company industry:
Retail & Wholesale

Customer Care and Services Manager

May 2022 - January 2024

Majid Al Futtaim (Carrefour)

Hawali, Kuwait

May 2022 - January 2024

Directed and optimized customer service operations to ensure high-performance standards, enhancing service quality and
streamlining operational efficiency.
Led the resolution of customer escalations and complex inquiries, transforming challenges into positive experiences and fostering
long-term customer loyalty.
Analyzed key customer satisfaction metrics, including NPS, to design and implement targeted initiatives that elevated the overall
customer experience and reinforced brand loyalty.
Orchestrated seamless coordination between customer service, logistics, and sales teams to ensure rapid and effective resolution
of customer needs, improving service delivery and responsiveness.
Focused on training, empowering, and mentoring the customer service team, driving continuous development, and ensuring
exceptional service delivery in line with organizational standards.

Company industry:
Retail & Wholesale

Call Center and Delivery Manager

March 2017 - August 2021

Kazoo and More

Al Kuwait, Kuwait

March 2017 - August 2021

Spearheaded the creation of the home delivery and call center functions, building processes from the ground up and assembling a skilled team to support efficient and scalable operations.
Implemented a robust system for delivery management, overseeing seamless integration of order tracking and dispatch systems, ensuring smooth operations and timely deliveries.
Directed a diverse team across customer service and logistics, aligning cross-departmental efforts to meet customer expectations and key performance targets.
Designed and optimized customer interaction frameworks, including call scripts and complaint resolution protocols, driving improvements in service quality and enhancing customer retention.
Oversaw the efficiency of delivery processes, identifying and mitigating bottlenecks to reduce costs while enhancing operational speed and accuracy.
Leveraged performance data and customer feedback to continuously refine workflows and elevate service standards, contributing to a culture of ongoing improvement.

Notable Achievements
Successfully launched and managed the full-scale operations of the call center, customer service, delivery, and e-commerce functions within the company.
Achieved a nearly 40-fold increase in home delivery sales compared to the period before joining the company.

Company industry:
Retail & Wholesale

Call Center Supervisor

September 2008 - June 2017

Americana

Al Farawaniyah, Kuwait

September 2008 - June 2017

Transformed from an entry-level order-taker into a leadership role, establishing a strong foundation for team development, training initiatives, and process optimization.
Supervised and inspired a high-performing team of agents, continuously driving performance improvements through data-driven strategies and a focus on achieving service excellence.
Proactively managed customer escalations, resolving complex issues with precision, fostering positive relationships, and ensuring consistently high customer satisfaction rates.
Streamlined communication and collaboration with restaurant partners, enhancing the efficiency and accuracy of order processing, significantly reducing fulfillment delays.
Oversaw operational inefficiencies and successfully led process optimization projects, improving order accuracy, reducing errors, and enhancing overall delivery speed.
Notable Achievements
Delivered training to over 300 employees on effective customer complaint management, improving service quality and customer satisfaction.
Earned (Employee of the Month) recognition 12+ times over 9 years for consistent excellence and outstanding performance.

Company industry:
Catering, Food Service, & Restaurant

Education

international business academy of switzerland

May 2025

May 2025

Master's degree, Business administration (Marketing and Strategic Managment )

Switzerland

GPA (point): 5 out of 5

GPA (point): 5 out of 5

Arab Academy For Science, Technology & Maritime Transport

January 2015

January 2015

Diploma, Logistics And Transport

Egypt

GPA (percentage): 90%

GPA (percentage): 90%

ALEXANDRIA UNIVERSITY EGYPT.

October 2003

October 2003

Bachelor's degree, law

Egypt

Hosny Mubarak secondry school

July 1998

July 1998

High school or equivalent, General

Egypt

GPA (percentage): 73.25%

GPA (percentage): 73.25%

High school degree

Skills

MS Office Automation
Expert
MS Office Automation
Expert
Leading By Example
Expert
Leading By Example
Expert
MS Office Automation
Expert
MS Office Automation
Expert
Leading By Example
Expert
Leading By Example
Expert
MARKETING
Expert
MARKETING
Expert
CORPORATE COMMUNICATIONS
Expert
CORPORATE COMMUNICATIONS
Expert
MARKETING MANAGEMENT
Expert
MARKETING MANAGEMENT
Expert
ORDER FULFILLMENT
Expert
ORDER FULFILLMENT
Expert
E COMMERCE
Expert
E COMMERCE
Expert
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
STRATEGIC LEADERSHIP
Expert
STRATEGIC LEADERSHIP
Expert
OPERATIONAL EFFICIENCY
Expert
OPERATIONAL EFFICIENCY
Expert
AGILE PRODUCT MANAGEMENT
Intermediate
AGILE PRODUCT MANAGEMENT
Intermediate
AGILE SOFTWARE DEVELOPMENT
Intermediate
AGILE SOFTWARE DEVELOPMENT
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MICROSOFT POWERPOINT
Expert
MICROSOFT POWERPOINT
Expert
PROBLEM SOLVING
Expert
PROBLEM SOLVING
Expert
PRODUCT MANAGEMENT
Intermediate
PRODUCT MANAGEMENT
Intermediate
Managing
Expert
Managing
Expert
Logistics
Expert
Logistics
Expert
SELF MOTIVATED
Expert
SELF MOTIVATED
Expert
TELEMARKETING
Expert
TELEMARKETING
Expert
PRESENTATION SKILLS
Expert
PRESENTATION SKILLS
Expert
Leading
Expert
Leading
Expert

Languages

Arabic

Expert

English

Expert

Training and Certifications

Training
Logistics
Arab Academy for science and technology &maritime transport
Jan 2015

Hobbies and interests

Reading

Reading stories and historically