Lecturer: Copywriting and Communication ( PR, Public Speaking)
Lebanese American University
مجموع سنوات الخبرة :13 years, 2 أشهر
Taught classes about Copywriting, Public Speaking and Public Relations at the Lebanese American University
• Taught class of 20+ university students about Public Engagement, Storytelling and Communication
• Structured the course to share the latest developments in the field
• Developed the 2020 Communication Strategy for events company Matisse.
• Free-lanced in creating concepts for digital content (Short videos) and creative copywriting.
• Created and taught a Storytelling and Improvisation course at Flat6Labs in the Beirut Digital District
• Collaborated to various productions (film, theatre, ads and music videos) as an actress
• Advised Roche's Area Head - Middle East on Communication Strategy for year 2020.
• Created content and copy for Internal and External communications. Managed the creative, content and communication aspects of internal initiatives that revolved around digitization and innovation.
• Advised Roche's Area Head - Middle East on Communication Strategy for year 2020.
• Created content and copy for Internal and External communications. Managed the creative, content and communication aspects of internal initiatives that revolved around digitization and innovation.
• Devised a National Communication Campaign for the International NGO Internal Rescue Committee
• Assignment included identifying the key issues after meeting concerned stakeholders, as well as recommending campaign messages, communication plan and channels
Collaborated with Head of Channel and Programming on Content Strategy at leading Television broadcaster
• Collaborated closely with Head of Channel Joseph Husseini on selecting new content for channel
• Looked at scripts, budgets and contracts for new programs and drama series
Started new feature films department at TV commercials production company
• Started new department, working in close liaison with company CEO Gabriel Chamoun
• Created concepts for feature films, TV and digital series as well as branded content
• Reviewed numerous scripts as script doctor, working on character development and plot progression
• Worked on communication and distribution for feature film “Ghadi”
Devised and implemented Internship scheme for television program funded by Qatar Foundation.
• Resolved challenge of recruiting sought after Qataris. Managed process for five consecutive seasons
• Established partnerships with Texas A&M, Carnegie Mellon and Northwestern University, among others
Managed Public Relations and Communication projects for Leo Burnett
• Established comprehensive communication strategies, working in close liaison with PR team
• Managed communication campaigns for major brands, liaising tightly with creative, brand & digital