Marketing Communications Specialist
Sawaeed Holding P.J.S.C
مجموع سنوات الخبرة :15 years, 11 أشهر
Establishing a fresh Marketing Department functions & structure.
Manage Digital Media service providers and agencies. (Etisalat Connect, Netaq E-Solutions, Effortz E-Solutions etc..)
Apply latest emerging Digital Marketing technologies to ensure the successful customer experience. (Oracle CX, Salesforce Pardot for B2B, etc..).
Drafting a strategic data-driven online/offline marketing plans & annual communications budget.
Plan, evaluate and execute digital campaigns to ensure the best results achieved.
KPIs, analysis, result-driven actions.
Optimize user experience by collaborating with internal Sales, Customer Care, and strategy teams.
Developing a new branding strategy for Sawaeed Holding (Logo, Brand wheel, color moods & guidelines).
Manage key Online platforms and Social Media such as Google Ads, Twitter, LinkedIn, Facebook, etc…
Implementing a new CRM system to control leads & sustain potential clients & achieve ROI.
Developing a new corporate group website, microsite structure, sitemap, SEO & SEM strategy.
Developing an integrated communications strategy incorporating PR, Digital, Online, Social and Activations.
Implementing communications plans to increase brand awareness across all media vehicles & touch points. i.e. social media Ads, Google AdWords.
Developing relationships with key official media wires to secure and grow media coverage both online and offline. i.e. TV, Radio, Newspapers.
Writing & proofreading press releases, scripts, online stories & copies to media.
Monitoring press stories and maximizing opportunities for positive PR and playing down any negative PR (PR Risk Management & recovery plan).
Events and Activities planning, managing, execution and evaluation.
• Setting campaigns plans & strategies, implementations, actions & KPI’s.
• Radio, TV & mass media strategies.
• Loyalty program launch & management.
• Social Media strategy & development.
• Social Media Data Driven analytics & keywords tools management.
• Google Trends, GDN bidding & PPC management.
• Market research, consumer behavior & market adoption researches.
• Branding strategies & guidelines development.
• Events planning, execution & evaluation.
• Textual & visual content generation.
• Planning, Managing & executing PR, SM, SMM, SEO, SEM & Media buy strategies.
• Supervising creative & production teams to ensure best implementation.
• Setting PR strategies & plans.
• Press releases, speeches, media kits, live links & media kits draft & monitor.
• Social Media campaigns plan, manage, implement & report.
• SEO & PPC search engine strategies & ads.
• Radio, TV commercials spots book & buy.
• Print & OOH media activation.
• Plan, budget & operate events, conferences & activations.
• Planning, budgeting campaigns & supplier sourcing.
• Manage online & social media marketing.
• Annual marketing plan and budget allocations.
• Record and monitor marketing spend & cost control.
• Internal & external official correspondent.
• Reports and presentations to key management.
• Contracts & MOU formalizing.
• Website content development.
• Radio, TV script composer, Events & activities host/presenter.
• Press releases & official speeches.
• The strategy of Marketing, Advertising & Creativity. • Different roles (Creative, Client Servicing, Media Planning, Marketing Strategy). • Industry Case study projects (internal & external) • IMC specialized workshops. • Brand strategy • Journalism • Public Relations • New Media
Aleppo University is a public university located in Aleppo, Syria. It is the second-largest university in Syria after the University of Damascus. Arts and Humanities Department was founded in 1966. Field of Study: Archaeology Comparative religion History Literature, languages and writing Media and communications studies Performing arts Philosophy Visual and studio art
Was selected out of 1860 students after the entry exam (sketching 3D sculpture). couldn't continue my degree due to financial obstacles.
