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Emad Elzeiny, financial controller

Emad Elzeiny

financial controller·Olayan Saudi Holding Company (OSHCO) - El Rashidi Elmizan

Egypt

Master's degree, International Business

Work experience

Total years of experience: 17 years, 3 months

financial controller

January 2024 - Present

Olayan Saudi Holding Company (OSHCO) - El Rashidi Elmizan

Cairo, Egypt

January 2024 - Present

Key Responsibilities:
 Strategize and implement plans for the Finance function, ensuring alignment with company objectives.
 Ensure compliance with EAS and IFRS standards, guaranteeing accuracy and adherence to regulations.
 Collaborate in the preparation of BP, RE and Flash conducting regular variance analysis to optimize financial performance.
 Spearhead the financial analysis of BS and PL processes at month-end.  Provide professional finance input and set action plans to support
management decision-making.
 Track MTD and YTD spends and lead BSR meetings.
 Maintain precision in payroll processing and effectively manage
relationships with third-party entities.
 Spreadhead financial operations and enhancement projects including
AR, AP, FA, GA, Credit Management and Commercial Finance Excellence.  Oversee Distributor Management activities, including negotiations,
performance reviews, and credit control, to optimize partnerships and
revenue streams.
 Review and ensure accuracy of statutory filings such as Corporate Tax
Returns and VAT Returns.
 Close internal audit observations and develop financial policies & SOPs.  Coach, restructure, and develop teams to enhance performance and
operational efficiency, setting and monitoring solid KPIs.
Key Achievements:
 Implemented OTP process improvements resulting in reducing processing lead time from 18 days to 8 days.
 Led a cross-functional team in CAPEX & OPEX productivity resulting in savings amounting to EGP 45MM.
 Received commendation for successful replan and reporting financial risks after recent devaluation.
 Developed and implemented a credit control strategy, resulting in a 15% reduction in overdue payments.
 Implemented robust internal controls, resulting in zero material misstatements during external audits.

Company industry:
Food & Beverage Production
Job role:
Accounting and Auditing

Finance Change Manager

November 2021 - December 2023

Coca Cola HBC of Egypt

Cairo, Egypt

November 2021 - December 2023

Key Responsibilities:
 Led Finance Change Magement in line with Group CCH Standards.
 Developed and implemented robust financial policies and procedures to enhance control and transparency.
 Oversaw the seamless integration of SAP S4/HANA as a critical component of the group's financial operations.
 Collaborated with cross-functional teams to optimize end-to-end commercial finance processes, streamlining efficiency
and resource allocation.
 Facilitated internal and external audit processes, guaranteeing compliance and accountability.
Key Achievements:
 Successfully orchestrated the deployment of SAP S/4 HANA, streamlining operational procedures.
 Innovatively revamped accounting policies, harmonizing with group directives and enhancing procedural compliance.
 Spearheaded cross-functional processes, optimizing workflows and maximizing resource allocation.

Company industry:
1398
Job role:
Accounting and Auditing

General Accounting manager

January 2018 - October 2021

Coca Cola HBC of Egypt

Cairo, Egypt

January 2018 - October 2021

Key Responsibilities:
 Lead and guide the accounting team, setting expectations and ensuring collaboration.
 Prepare accurate financial statements, adhering to accounting standards.
 Manage month-end and year-end closings for accurate records.
 Analyze financial data, identify trends, and support decision-making.
 Assist in budgeting and forecasting, monitoring performance.
 Coordinate with external auditors and maintain internal controls.
 Oversee accounts payable and receivable processes.
 Manage financial systems for efficiency.
 Ensure compliance with tax regulations and timely submission of tax returns. Work with tax professionals to minimize tax
liabilities.
 Maintain organized and complete financial documentation, making records readily accessible for audits and inquiries.
Key Achievements:
 Implemented a more efficient month-end closing process, reducing the time required by 20% and minimizing errors.
 Achieved zero material misstatements during external audits.
 Identified and implemented cost-saving measures, resulting in some reductions in operational expenses in the accounting
department.
 Ensured that the company consistently adhered to its budget, achieving a 95% budget compliance rate.
 Optimized accounts payable and accounts receivable processes, reducing payment cycles by 15% and accelerating
collections by 20%.
 Collaborated with IT to upgrade financial software, improving data accuracy and reducing processing times by 25%.
 Worked with tax professionals to identify tax savings opportunities, resulting in a 10% reduction in the company's effective tax rate.

Company industry:
1398
Job role:
Accounting and Auditing

Credit Control Manager

August 2013 - December 2017

Coca Cola Bottling Company of Egypt

Cairo, Egypt

August 2013 - December 2017

Key Responsibilities:
 Managed a team of 5 Credit Analysts and supervised 18 Finance Managers across nationwide.
 Implemented updates to the Credit Policy to align with market changes and evolving business processes.
 Set targets for Debtors' Days Sales Outstanding (DSO) and collection efforts across various stakeholders.
 Calculated trade receivables impairment (ECL) in compliance with IFRS/EAS.
 Negotiated payment plans and settlements with debtors, establishing fair terms and conditions.
 Led monthly credit and collection committee meetings with Sales leadership and Legal heads.
 Accurately forecasted cash collection and tracked actual results for informed decision-making.
 Spearheaded the implementation of a cashless business initiative through FAWRY, yielding cost savings on cashiers' payroll
and money depositing expenses.
Key Achievements:
 Successfully executed the integration and implementation of CCH Group's Credit Policy. Orchestrated the implementation of SAP S/4 HANA as a Function Lead for Order-to-Cash streams.
 Engineered a customized credit system using ORACLE Forms, leading to an 18% improvement in collection targets and a 45% reduction in bad debt provisions compared to the previous year.
 Orchestrated a comprehensive overhaul of the credit policy, transitioning from decentralized credit decisions to a centralized approach, resulting in consistent and intelligent credit granting throughout the month.
 Drastically improved DSO from 44 days to 25 days between January 2019 and December 2022.
 Spearheaded the implementation of a cashless business initiative through FAWRY, which excelled in cash collection in
Egypt, yielding cost savings on cashiers' payroll and money depositing expenses.
 Developed a credit scorecard dashboard to measure credit performance, enhancing overall transparency and decision-making.

Company industry:
FMCG
Job role:
Accounting and Auditing

General accountant & Cost accountant

May 2010 - May 2011

Global Beverage Co - Coca Cola Libya

Tripoli, Libya

May 2010 - May 2011

• Responsible for Suppliers’ accounts.
• Monitor purchases quotation by providing average price per item as per the inventory current value. • Monitor and analyze the transactions related to production, inventory and ensure they are properly
affecting the financial statements.
• Perform the cost accounting system in order to provide financial analytical support to local
management.
• Responsible for stock control reports on regular basis.
• Responsible for the manufacturing cost analytics and comparison to standard cost, and to similar
industry cost.
• Protect assets by establishing, monitoring, and enforcing internal controls.
• Support period and closing including preparation of journal entries, account reconciliations, and
reporting.
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• Assist with inter-company transitions, reconciliations and reporting.
• Collaborate with co-partners on inter-company transactions and activities. • Performs other duties as assigned.

Company industry:
FMCG
Job role:
Accounting and Auditing

General Accountant

January 2008 - April 2010

Misr Beni-Suef Cement Co. S.A.E

Cairo, Egypt

January 2008 - April 2010

Responsible for Accounts Receivables, Sales orders issuance and invoicing rules.
• Report sales revenue and collection on daily basis.
• Prepare and follow-up the LCs & LGs in accordance with the bank procedures.
• Responsible for process of the Custom Clearances with regards export shipments and preparing
the sales tax refund accordingly.
• Handle day-to-day, closing and report activities for assigned balance sheet accounts.
• Perform reconciliation with customers & sales taxes authority.
• Responsible for the cost accounting module and reporting analytical review on regular basis. • Responsible for stock control module and report analytical status on regular basis.
• Responsible for the manufacturing cost analytics and comparison to standard cost, and to
competitors.
• Collaborate in preparing the annual financial report and disclosures.

Company industry:
Heavy Industry & Metallurgy
Job role:
Accounting and Auditing

AR Accountant

January 2007 - December 2007

Coca-Cola Bottling Company of Egypt S.A.E

Egypt

January 2007 - December 2007

• Responsible for Accounts Receivables, Sales orders issuance and invoicing rules.
• Review discounts, promotional programs and sales tax at customer level.
• Follow up on collection and allocate payments.
• Monitor customer account details for non-payments, delayed payments and other irregularities. • Perform billing, collection and reporting activities on regular basis.
• Perform account reconciliations.
• Report monthly AR aging to concerned parties.
• Maintain accounts receivable customer files and records.

Company industry:
FMCG
Job role:
Accounting and Auditing

Education

University of Ulster

January 2013

January 2013

Master's degree, International Business

United Kingdom

GPA (rating): Very good

GPA (rating): Very good

awarded the MSc degree with a distinction on the dissertation

Oracle University

October 2011

October 2011

Diploma, ERP Financial Consultant

Egypt

GPA (percentage): 90%

GPA (percentage): 90%

LOUGHBROUGH International Training Company

October 2011

October 2011

Diploma, Financial Analyst

United Kingdom

GPA (percentage): 75%

GPA (percentage): 75%

Beni-Suef University

May 2006

May 2006

Bachelor's degree, Accounting

Egypt

GPA (percentage): 72%

GPA (percentage): 72%

Skills

Cost Analysis
Expert
Cost Analysis
Expert
Financial Control
Expert
Financial Control
Expert
SAP
Expert
SAP
Expert
FMCG
Expert
FMCG
Expert
Financial Analysis
Expert
Financial Analysis
Expert
MS Office
Expert
MS Office
Expert
Analytics
Expert
Analytics
Expert
Project management
Expert
Project management
Expert
BI reporting tools
Expert
BI reporting tools
Expert
Controls Assurance
Expert
Controls Assurance
Expert
SAP S/4HANA
Expert
SAP S/4HANA
Expert
Bi
Expert
Bi
Expert
PowerPoint
Expert
PowerPoint
Expert
ORACLE
Expert
ORACLE
Expert
Cost Analysis
Expert
Cost Analysis
Expert
Financial Control
Expert
Financial Control
Expert
SAP
Expert
SAP
Expert
FMCG
Expert
FMCG
Expert
Financial Analysis
Expert
Financial Analysis
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.


Languages

Arabic
Native Speaker
English
Native Speaker
French
Intermediate

Memberships

IMA

Member

February 2010

Training and Certifications

Certifications
Advanced Diploma from YAT
MS Office 2007
Apr 2012 - Dec 2012

Hobbies

  • Travelling, Sports, Football, Reading and Cinema