عماد الزيني

Key Responsibilities:
 Strategize and implement plans for the Finance function, ensuring alignment with company objectives.
 Ensure compliance with EAS and IFRS standards, guaranteeing accuracy and adherence to regulations.
 Collaborate in the preparation of BP, RE and Flash conducting regular variance analysis to optimize financial performance.
 Spearhead the financial analysis of BS and PL processes at month-end.  Provide professional finance input and set action plans to support
management decision-making.
 Track MTD and YTD spends and lead BSR meetings.
 Maintain precision in payroll processing and effectively manage
relationships with third-party entities.
 Spreadhead financial operations and enhancement projects including
AR, AP, FA, GA, Credit Management and Commercial Finance Excellence.  Oversee Distributor Management activities, including negotiations,
performance reviews, and credit control, to optimize partnerships and
revenue streams.
 Review and ensure accuracy of statutory filings such as Corporate Tax
Returns and VAT Returns.
 Close internal audit observations and develop financial policies & SOPs.  Coach, restructure, and develop teams to enhance performance and
operational efficiency, setting and monitoring solid KPIs.
Key Achievements:
 Implemented OTP process improvements resulting in reducing processing lead time from 18 days to 8 days.
 Led a cross-functional team in CAPEX & OPEX productivity resulting in savings amounting to EGP 45MM.
 Received commendation for successful replan and reporting financial risks after recent devaluation.
 Developed and implemented a credit control strategy, resulting in a 15% reduction in overdue payments.
 Implemented robust internal controls, resulting in zero material misstatements during external audits.

Key Responsibilities:
 Led Finance Change Magement in line with Group CCH Standards.
 Developed and implemented robust financial policies and procedures to enhance control and transparency.
 Oversaw the seamless integration of SAP S4/HANA as a critical component of the group's financial operations.
 Collaborated with cross-functional teams to optimize end-to-end commercial finance processes, streamlining efficiency
and resource allocation.
 Facilitated internal and external audit processes, guaranteeing compliance and accountability.
Key Achievements:
 Successfully orchestrated the deployment of SAP S/4 HANA, streamlining operational procedures.
 Innovatively revamped accounting policies, harmonizing with group directives and enhancing procedural compliance.
 Spearheaded cross-functional processes, optimizing workflows and maximizing resource allocation.

Key Responsibilities:
 Lead and guide the accounting team, setting expectations and ensuring collaboration.
 Prepare accurate financial statements, adhering to accounting standards.
 Manage month-end and year-end closings for accurate records.
 Analyze financial data, identify trends, and support decision-making.
 Assist in budgeting and forecasting, monitoring performance.
 Coordinate with external auditors and maintain internal controls.
 Oversee accounts payable and receivable processes.
 Manage financial systems for efficiency.
 Ensure compliance with tax regulations and timely submission of tax returns. Work with tax professionals to minimize tax
liabilities.
 Maintain organized and complete financial documentation, making records readily accessible for audits and inquiries.
Key Achievements:
 Implemented a more efficient month-end closing process, reducing the time required by 20% and minimizing errors.
 Achieved zero material misstatements during external audits.
 Identified and implemented cost-saving measures, resulting in some reductions in operational expenses in the accounting
department.
 Ensured that the company consistently adhered to its budget, achieving a 95% budget compliance rate.
 Optimized accounts payable and accounts receivable processes, reducing payment cycles by 15% and accelerating
collections by 20%.
 Collaborated with IT to upgrade financial software, improving data accuracy and reducing processing times by 25%.
 Worked with tax professionals to identify tax savings opportunities, resulting in a 10% reduction in the company's effective tax rate.

Key Responsibilities:
 Managed a team of 5 Credit Analysts and supervised 18 Finance Managers across nationwide.
 Implemented updates to the Credit Policy to align with market changes and evolving business processes.
 Set targets for Debtors' Days Sales Outstanding (DSO) and collection efforts across various stakeholders.
 Calculated trade receivables impairment (ECL) in compliance with IFRS/EAS.
 Negotiated payment plans and settlements with debtors, establishing fair terms and conditions.
 Led monthly credit and collection committee meetings with Sales leadership and Legal heads.
 Accurately forecasted cash collection and tracked actual results for informed decision-making.
 Spearheaded the implementation of a cashless business initiative through FAWRY, yielding cost savings on cashiers' payroll
and money depositing expenses.
Key Achievements:
 Successfully executed the integration and implementation of CCH Group's Credit Policy. Orchestrated the implementation of SAP S/4 HANA as a Function Lead for Order-to-Cash streams.
 Engineered a customized credit system using ORACLE Forms, leading to an 18% improvement in collection targets and a 45% reduction in bad debt provisions compared to the previous year.
 Orchestrated a comprehensive overhaul of the credit policy, transitioning from decentralized credit decisions to a centralized approach, resulting in consistent and intelligent credit granting throughout the month.
 Drastically improved DSO from 44 days to 25 days between January 2019 and December 2022.
 Spearheaded the implementation of a cashless business initiative through FAWRY, which excelled in cash collection in
Egypt, yielding cost savings on cashiers' payroll and money depositing expenses.
 Developed a credit scorecard dashboard to measure credit performance, enhancing overall transparency and decision-making.

• Responsible for Suppliers’ accounts.
• Monitor purchases quotation by providing average price per item as per the inventory current value. • Monitor and analyze the transactions related to production, inventory and ensure they are properly
affecting the financial statements.
• Perform the cost accounting system in order to provide financial analytical support to local
management.
• Responsible for stock control reports on regular basis.
• Responsible for the manufacturing cost analytics and comparison to standard cost, and to similar
industry cost.
• Protect assets by establishing, monitoring, and enforcing internal controls.
• Support period and closing including preparation of journal entries, account reconciliations, and
reporting.
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• Assist with inter-company transitions, reconciliations and reporting.
• Collaborate with co-partners on inter-company transactions and activities. • Performs other duties as assigned.

Responsible for Accounts Receivables, Sales orders issuance and invoicing rules.
• Report sales revenue and collection on daily basis.
• Prepare and follow-up the LCs & LGs in accordance with the bank procedures.
• Responsible for process of the Custom Clearances with regards export shipments and preparing
the sales tax refund accordingly.
• Handle day-to-day, closing and report activities for assigned balance sheet accounts.
• Perform reconciliation with customers & sales taxes authority.
• Responsible for the cost accounting module and reporting analytical review on regular basis. • Responsible for stock control module and report analytical status on regular basis.
• Responsible for the manufacturing cost analytics and comparison to standard cost, and to
competitors.
• Collaborate in preparing the annual financial report and disclosures.

• Responsible for Accounts Receivables, Sales orders issuance and invoicing rules.
• Review discounts, promotional programs and sales tax at customer level.
• Follow up on collection and allocate payments.
• Monitor customer account details for non-payments, delayed payments and other irregularities. • Perform billing, collection and reporting activities on regular basis.
• Perform account reconciliations.
• Report monthly AR aging to concerned parties.
• Maintain accounts receivable customer files and records.