ايمان أحمد

Provide marketing and development consultancy on an independent basis for startups and running businesses.

• Primary responsibilities are planning, directing, coordinating, and evaluating Marketing strategies and Customer Relationship management resulted in revenue growth by 1100% within 15 months.
• Worked closely with IT to customize and update the CRM software to improve relationship marketing with patients and referring organizations.
• Worked closely with the customer service team, marketing staff and operations to maintain a customer-focused attitude with a focus on activities that create customers’ retention.
• Working with the on-ground staff at Clinics to understand their marketing requirements at an individual clinic level.
• Plan and implement promotional campaigns and negotiate advertising contracts with marketing suppliers to build brand awareness.
• B to B marketing by the build-up and foster relationships with physicians inside and outside Qatar to improve their referrals’ and Operation Theatre contracts.
• Build- up a relationship with corporates, setting up corporate rate deals and arranging health screening campaigns.
• Involve in developing pricing tactics that maximize profitably and patient’s satisfaction.
• Responsible for website and social media channels (content creation, boosting, and management).

TALEB Group owns and manages 28 companies in hospitality (Holiday Villa Hotel),
education (The Cambridge Schools), health care (The Turkish Hospital), real estate,
and other business lines.

• Report directly to the Managing Director of the Group.
• Developed and implemented a marketing strategy with QR 4 million annual budget.
• Managed a team of 16 sales agents. Considering the diversity of the business lines of each (B to B) and (B to C). Resulted: 18% sales increase in the first half of 2017, 20 % sales increase in 2016, 25% sales increase 2015, and 15% sales increase in 2014.
• Directly managed high profiled customers, achieved QR 30 million total sales from 2013 to 2017.
• Raised business revenue by following up on potential leads with face to face presentation and meetings.
• Managed the relations with the outsource CRM and Marketing suppliers.
• Raised company portfolio internationally for recruitment marketing with the overseas recruitment agencies in the UK, Canada, and Europe through regular visits to maintain relations helping to promote the differentiating factors to work with the Group, resulting in 145 multinational candidates joined from 2014 to 2017.
• Headed a committee of CRM implantation for 28 different business lines across the group.
• worked with the CRM supplier on the modification to customize the solution for the requirements of each company.
• Headed a committee for change management and handling change resistance.
• Carried out training for CRM users’ and presentations for top management.
• Worked closely with each department to customize the most effective workflow and reports generated from CRM.
• Monitoring and analyzing the impact of CRM on workflow, customers retention, revenues, and staff performance.

• managed a project of rebranding the group companies’, including logo modifications and retouch as well as creating Brand Manual for each company and product line under the group.
• Full makeover for the Group website and the social media pages.
• Developed a strategy plan for ATL and BTL marketing actives.
• Organized seminars, gala dinners, launched campaigns, board meetings, and company participation in exhibitions.

• under the umbrella of TALEB Group, I worked as a key member in starting up the Turkish Hospital in Qatar. From Feb 2016 to March 2017, Assisted the hospital to open by the planned time with brand identity and recruitment marketing, resulting in achieving targeted staff numbers.
• Prepared market research and market analysis about the health care sector in Qatar.
• Defined the target market segment and the projection of the market share for the Turkish Hospital.
• Created the whole brand identity along with the Brand Manual and implemented the internal and external signage for the whole hospital; achieving the Ministry of Health approval.
• Developed marketing strategy for 3 years, including the ATL and BTL activities.
• Carried out Recruitment Marketing, worked very closely with the Medical Director and HR department of the hospital for almost 12 months to attract highly qualified professional staff from different nationalities, by raising the hospital portfolio locally and overseas.

• Managed partner and sponsor relationships, and marketing events to target audiences.
• Managed communication between event stakeholders by counselling and guiding them regarding content, planning, liability/risk management and logistical aspects of internal and external events.
• Did forecast analysis before hosting or organising each event.
• Conducted business with corporates (B to B), preparing quotations and sponsorship packages for potential clients.
• Responsible for delivering all commercial rights in relation to the sponsor / partner contract at the events.
• Planned and implemented a marketing strategy targeting different audiences (B to C) for each event - adults, children, and the elderly with an interest in entertainment and the arts- including online and offline campaigns.
• Managed all aspects of events publicity and advertising material including oversight of their content, design and production and arranging distribution of all printed material.

http://www.misroperahouse.com
“Misr Opera House has been elaborated with the mission of being one of the largest performing arts centre in Egypt”

• Created the whole Corporate Identity for the Opera House and supervised its implementation in all aspects.
• Established the very first website and social media pages for the Opera House including the content and the whole theme.
• Regularly updated the online channels.
• Responsible for printed material content and design, including the tickets, brochures and flyers along with the distribution plan.
• Fully responsible for the ATL and BTL marketing channels.