Eman Felo

Write clear, attractive and persuasive copy with a distinct voice based on client’s style guidelines.
Conduct high-quality research and interviews.
Propose copy concepts and present underlying strategic thinking to business leaders.
Produce excellent work for clients, both creatively as well as effectively, in multiple media types including, but not limited to, television, radio, print, digital, outdoor, and collateral. Some examples include:
o Building website experience
o Applications
o Flyers
o Banners
o Brochures
o Booklets
o Online adverts
Develop and maintain clear and consistent brand tone of voice.
Create company profiles and revamp current brand images.
Edit and proofread copy.
Translate formal, marketing and advertising copy from English to Arabic and vice versa.
Use SEO principles to maximize copy’s reach.
Simultaneously manage multiple projects with short deadlines.

Bilingual copywriter.
Create, edit and proofread copy. Some examples include creating headlines, slogans, catch-phrases, press releases, web copy, brochures, radio/TV scripts or other related advertising materials.
Translate copy from English to Arabic or vice versa.
Develop unique and new creative concepts for any advertising campaign given and align it with current media trends.
Review and edit all copy that is generated by other team members and offer feedback when necessary.
Manage multiple projects & switch from one to the other seamlessly.
Amend, revise or redevelop adverts or campaigns in response to feedback from the creative director, account team or clients.
Work within tight deadlines.
Research competitors, keep up-to-date with market trends.
Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team.

Bilingual copywriter.
Change and set a new tone to the overall brand of Ooredoo.
Write copy, edit and proofread for ads, brochures, radio, and other forms of advertising.
Write copy for SMS, IVR and customer service scripts for both inbound and outbound calls.
Develop and update all in-app text and application description for the brand’s official application.
Develop unique, new concepts for any advertising campaign given.
Create and present storyboards of ideas.
Write clear and persuasive copy for websites, brochures, ads, and other means of advertising.
Revise, edit, and proofread content as needed or directed by the marketing department.
Work within tight deadlines.
Check copy for spelling and grammar errors.
Research competitors and keep abreast of market trends.
Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team.
Write internal broadcasts and e-shots of new products.

Creative Department Team Leader. Overseeing the Social Media Monitoring, Visuals, and Graphic Design Teams. Handling all social media management requests and assigning them to team members. Ensure all teams deliver their assigned work within the indicated timeframe. Scheduling Visuals shoots and sending confirmation emails to team members. Arranging time schedules of Social Media Monitoring, Visuals, and Graphic Design Teams and following up with their requests. Monitoring platforms for anticipated crisis. Quality check & copywriting of all work, including spelling mistakes, content quality and creativity before it is sent to clients. Organize training & workshops for team members in Graphics/Visuals/Monitoring. Delivering daily, weekly and monthly monitoring reports to clients by searching keywords on social media platforms. Direct contact with clients when dealing with Business Development projects. Create Manuals, Marketing Proposals and Presentations for the Creative Department. Handling the Company’s official website by creating content and supervising by conducting constant quality checks. Conduct Brainstorming sessions to help social media coordinators/managers when needed. Interviewing, supervising & evaluating trial period possible job candidates. Tracking and ordering company’s laptops, phones and phone lines, and creative team equipments.

Visiting multi-brand sports stores to oversee the closing of the store for renovation.
Seeking new locations; by meeting with owners of upcoming malls.
Creating a Business Plan that included, the company profile, a macro economical view of the sports retail industry, and a market size analysis, adding the Kuwait retail market size analysis, names of competing sports companies in Kuwait, executive summary, market competition, UA management structure in Kuwait, UA roll-out plan, top exiting and upcoming malls in Kuwait, competitive edge, marketing strategy that included a marketing calendar, and a sales strategy.

Assist in maintaining accurate and current records on student usage of the center.
Assist in conducting various workshops.
Develop students’ English skills through conducting one-to-one tutoring sessions.
Help students in the development of effective writing strategies.

Tutor students in various advanced business courses such as:
International Business, Principals of Management, Business Ethics and Law, Strategic Management, Operational Management, Entrepreneurship, Organizational Behaviour,
Change Management, Principals of Marketing, etc.
Tutor students in other subjects such as Introduction to Psychology, Translation, English writing and speech.
Provide exam preparations and revision.
Conduct group sessions, and oversee class presentations.