Mohammed Abuzaid

Analysis
Digital marketing strategy including:
- Awareness Campaigns
- Acquisition Campaigns
- Re-engagement campaigns
Digital Advertising campaign execution.
- Snap Chat (Sponsored Ads, Filter Ads & Geo-filters)
- Facebook (Facebook Ads & Audience Network), Instagram.
- Google Ads: (Display Network, Search, YouTube, Universal app campaigns)
- Twitter
- Apple Search Ads
Campaigns' Optimization towards best performing channels, ad sets or even ads to get
the most conversions of the budget spent.
App Conversion Rate Optimization (CRO) by creating a strategy that enhances main
funnels' conversion rates.
Customers' Acquisition Strategy by implementing continuous plans to increase First
orders.
A/B testing using different variables such as creatives, captions, ad formats, offerings
or a combination to understand which strategy works best with our audience.
Segmentation for both users & customers according to their stage in the funnel, and
continuously retarget them with relevant ads to move them to the next stage down the
funnel to convert.
Monitor KPIs such as LTV (Lifetime Value), CPO (Cost Per Order), CAC (Customer
Acquisition Cost), Retention Rate, Purchase frequency, Avg. purchase value etc.
Partner with 3rd-party loyalty solutions companies to acquire and retain more
customers through gamification.
Bring innovation to the company in the area of data visualization or any other relevant
tech solutions.
Digital Marketing Manager | Performance
Jeebley - Food Delivery App

LOCATION: Kuwait City
COMPANY INDUSTRY: Food Delivery App.

Assist Digital

Planning and managing digital marketing campaigns for huge clients' base including Al
Shaya which has more than 70 brands across the Middle East.
Setting up and managing PPC and paid social campaigns.
Executing Google and Facebook re-marketing campaigns.
Measuring and report performance of all digital marketing campaigns, and then share
it with the brand marketing team to assess against goals (ROI and KPIs).
Providing full campaigns report and analysis and recommend optimizations to improve
performance.
Develop strong relationships with both clients and media partners.

Knockbook
LOCATION: Salmiya, Kuwait.
COMPANY INDUSTRY: Digital Marketing Solutions.

Clients: Mitsubishi Kuwait / Ghiras Kuwait (National Anti Drugs
Organization)
Creating a content calendar that reflect the client marketing strategy.
Covering the community management area for all clients' channels.
Analyzing and report social media actions on a monthly basis for successes and new opportunities.
Creating engaging and professional visuals that reflect client and their brand image.