Content Marketing and Ecommerce Manager
BSH Home Appliances
Total years of experience :16 years, 9 Months
Cooperate in planning and Executing marketing and advertising plans, campaigns, and strategies.
•Assist and work on the development and implementation of the company’s brand strategy.
•Planning and organizing promotional presentations, collateral materials.
•Planning and executing any corporate events.
•Researching, analyzing and summarizing market trends.
•Research and organize any participation or registration opportunity includes: online portals, events or any other
opportunity that will boost the company image and contribution.
• Assist in the planning and management of photo shoots.
•Work on editing any design, photo or other work that require Photoshop, illustrator, InDesign.
•Work with PR and Printing agencies when required.
•Cooperate with other department to know all the current and future projects which can help us in our strategy.
• Improving the usability, design, content and conversion of the company website and tracking conversion rates and making improvements to the website.
•Developing and managing digital marketing campaigns
•Utilizing a range of techniques including paid search, SEO and PPC.
• Manage social media platform to raise brand awareness and improve the strategy across social channels to meet our objectives and goals
• Manage social media presence and campaign in daily activities and track, monitor performance, and analyze, review, and report on the effectiveness of campaigns and posts in an effort to maximize results
•Evaluating customer research, market conditions and competitor data
• Define most important social media KPIs
• Stay up to date with latest social media best practices and technologies
• Use social media marketing tools such as Buffer, Hootsuite
• Work with copywriters and designers to ensure content is informative and appealing
Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content
development and optimization, advertising, events planning )
Work with PR agencies to arrange and plan for advertising through TV, Newspaper, Radio, and work with
influencers to raise awareness.
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing
strategies.
Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including
optimization, advertising, social media, direct marketing, and event planning.
Creating marketing materials for our website and other marketing platforms.
Coordinate work and tasks between sales department.
Working as a moderator to respond audience’s requirements and solve their problems consequently raised the
page likes and followers by 50% thus recommending our stores.
Drive online sales, create product listing for jumia.com / souq.com marketplaces as well as company’s website and
improve the online consumer experience to achieve growth goals which raised our sales by 80%.
Escalate tasks to my team to support the administrative and e-commerce department to enhance the department
and work performance.
Implement strategies to boost and maintain product rankings, performance, rating and customer reviews.
Maintaining a daily tracking of listed items and supervising my team by managing the requested order and delivers
it to nearest hub with perfect packaging guidelines.
Actively monitor all marketplaces daily for accuracy, tracking item sold and shipped update listing daily and manage
future product launches.
Coordinate, operate and lead regular team meetings for updates on projects, timelines and other relevant activities.
Research, photograph and list auctions on souq.com and other marketplaces with pictures and description of
merchandise to bring maximum value.
Preparing company profile and marketing presentations and reports and do presentation if needed.
Copyedit, Deliver press releases, media relations content, corporate newsletter content, social media content.
Organising promotional events such as press conferences open days, exhibitions.
Coordinate and work with all managers of the group to develop and execute marketing plan.
Responsible for the process of group requests from the start of making the design until delivering the final products
wither it’s a print material or media.
Responsible for making timeline plan, Action plan, Daily and monthly reports, Reports for accomplished tasks and
briefing for meetings results and arranging designers schedule for their tasks.
Responsible for keeping and organizing all the marketing data and designs
Handling typing documents, SMS Campaigns and work on translating files.
Implement marketing plans for products, advertising campaigns and events.
Responsible for incoming and outgoing mails.
Using fairly adobe Photoshop and illustrator whenever it’s needed.
Coordinate and work closely with production suppliers of advertising, marketing agencies and responsible for print
material and briefing them and execute campaigns.
Arranging meetings and appointments with marketing agencies or other department.
Scheduling appointments for general Manager as "Scheduling and arranging important meetings and conference
whenever require.
Communicating with clients by attain telephone calls, fax messages and emails.
Planning and organizing meetings with the clients and attain overseas conference calls.
Having the flexible ability and creative in dealing with customers and establish a good relationship with them.
Undertake research; gather information as well as sorting and categorizing it accordingly.
Providing detailed information about the business and working nature of the organization to the clients.
Attending events and meeting on behalf of the managers and later briefing them about the same.
Plan and arrange travel schedules and reservation for the superiors and executive management as needed.
Create Designs such as flyers, business card, advertises and roll up for exhibitors by using adobe Photoshop and
Adobe illustrator program
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