Marketing Manager
The Fridge
Total years of experience :8 years, 7 Months
• Strategise and management of Event Marketing Campaigns for ChoirFest Middle East, Concert Series, The Fridge Fringe and Pacha Dinner Show.
• Increase quality of branding including: rebranding logo and website redesign, creative content, language used, artworks and guidelines.
• Social Media and Digital Marketing Communications Management - research and implementation of all content and PR. Analysis and redevelopment of communications on a monthly basis.
• Management and Supervision of Videographer, Warehouse and Artist Sales team for all sales collaterals and public communications.
• Strategise Marketing and PR plans and guidelines for Fridge Artists managing all expectations.
Achievements
• 100% Ticket sales growth for Concert Series and Fridge Fringe events.
• Social Media engagement growth of 192% in Q4 2016.
• Average of 15% Fan Page Social Media growth per week.
• Average of 13% growth month on month for email database communications since 2015.
• Awarded ‘Best Arts and Culture Event’ for ChoirFest Middle East 2016 at Middle East Event Awards.
• Awarded ‘Best Live Music Venue’ for The Fridge Warehouse at Time Out Awards 2015.
• Nominations and shortlisted for Time Out Awards and Middle East Event Awards in 2015 and 2016 for Event Programming and Company Services.
• Extensive growth of media recognition for Event Programming and Fridge Artists since 2015.
• Maintained low Marketing spends each year.
• Develop creative and geo-respective Marketing and PR plans for international or local music releases.
• Research, analyse and tap into current music trends, maintaining effective promotions throughout all digital and traditional communication channels.
• Artist liaison and PR Management of international Artists when in the UAE for performances.
• Management of Company brand and PR.
Achievements
• Hollaphonic signing to the record label with #1 selling singles and album.
• Awarded ‘Best Local Label’ by Hype Magazine
• Aided Double Platinum album sales for Swedish House Mafia album release
• Broke the following acts into the region before UK, USA or Europe, leading on to sell out concerts in the UAE: Bastille, John Newman, Rudimental, Disclosure, Clean Bandit and Sam Smith (was set to perform, then cancelled).
Freelance Boutique Manager, actively managing day-to-day running of shop including stock, financial, customer relations and PR.
Achievements
• Steady growth of sales in clothing and accessories, over exceeding initial expectations.
• Developed relationships, ensuring customer loyalty, generating a 60+% return rate.
• Manage and run swift and efficient stock check, developing and maintaining detailed stock, procurement and sales reports.