Digital Marketing Manager
Binghatti Holding
Total years of experience :19 years, 11 Months
Working closely with Marketing Director & CEO, to develop strategies for paid digital campaigns for various projects and then optimize online results, improve ROI and leading data driven decisions into actions that are tracked and optimized weekly.
Executing performance marketing campaigns across different platforms like Facebook, Google Adwords, Yandex, Instagram, Linkedin, Snapchat, MPUs, Programmatic and Google Display Ad campaigns for both Lead Generation and Brand Awareness, then measure & report performance of all digital campaigns and assess against goals.
✔ Developing yearly Digital Marketing strategy for Binghatti Holding, which includes Digital Marketing budget, Media Plans (what to spend and where to spend), finalize platforms to use for paid advertisement & performance forecasting.
✔ Measuring & reporting paid digital campaigns performance and ROI from each platform. Define UTM parameters to track results in Microsoft 365 CRM, taking decisions based on results.
✔ Collaborating with internal teams to create landing pages, creative ad designing and copy writing for paid digital campaigns.
✔ Collaborating with agencies and other vendor partners for Programmatic & other digital campaigns (like LEDs at highly populated places, digital screens, digital billboards etc).
✔ Managing & coordinating with all external vendors responsible for digital Advertising on different platforms like MPUs, Media Buying, External databases etc.
✱ Brand Activation:
Working on brand/ product activation & launch campaigns for Binghatti’s hospitality division including but not limited to consumer promotions, experiential marketing, digital campaigns, sampling campaigns etc. Strategically-led & delivered measurable results, with a strong focus on ROI.
✱ Influencer Marketing:
Working with 100(plus) Macro & Micro influencers in an effort to reach out to the highly targeted customers base with-in minimum possible time right after and during the launch of a new product.
Initially hired as Digital Marketing Manager to manage the digital marketing efforts for company’s clients. Developed and implemented processes to improve performance, applied latest techniques to drive revenue gains for client’s Digital Media & Marketing Campaigns. Later on promoted as Head of Digital Media & Marketing and worked directly with clients to manage their B2B and B2C marketing plans, developing strategies to optimize results and improve ROI.
✔ Introduced clients to social media marketing where we went one step ahead & generated a lot of precious leads instead of just branding. Implemented comprehensive social media strategy and got boost by over 35% in targeted traffic and generated multiple folds in monthly revenue with an approx. gain of $15000 with the minimal cost of Social Media Advertising.
✔ Implemented Social Media Lead Ads for Facebook, Linkedin & Instagram and developed fan pages for our clients, persuaded clients to move money from Yellow Pages advertising, old fashioned Media Buying & Email Marketing Campaigns to fund Social Media Ads.
✔ Implemented and managed over $3M advertising budget on Google Adwords for the company clients related to different business niches.
✔ Generated $500k through additional projects, by acquiring new clients, cross selling Digital Marketing Services & Consultancies etc.
✔ Developed & upgraded Digital Marketing team. Trained them as per new Tips, Tricks, Trends and Techniques to improve performance on campaigns after campaigns and projects after projects.
✔ Had a huge increase in our lead generation campaigns which is approx. 60% which was achieved with-in the first 90 days, with approx. 50% improvement in overall conversion ratio.
✔ Developed & Optimized new landing pages and Google Ads strategy for different clients.
✔ Implemented in-house project management systems like Jira by Atlassian, Redbooth, Toggle etc in order to improve client services and project management, which increased company's revenue.
Recruited as first Paid Advertising Marketing Professional for the company whose prior marketing had been Search Engine Optimization, Online Reputation Management, Organic Growth Hacking & Performance Marketing. Challenged to setup Performance Marketing Team, hired new resources, upgrade the team and re-train employees on paid advertising platforms.
✔ Introduced new landing page designing and setup tools to quickly setup the conversion optimized landing pages and cut annual development cost 35% in the 6 months. Trained the digital marketing team and help them improving their capabilities to handle the most challenging digital media & marketing projects.
✔ Drove 40-fold increase in unique visitors in the first quarter on company’s website by re-designing landing pages, setting up Google campaigns and implementing paid advertising strategy on different services offered by company.
✔ Launched paid campaigns in just 2 months for different services offered on the website, generating $7000 in revenue on 3rd month by acquiring new clients from paid ads.
✔ Worked with clients & team to implement new marketing strategies (Sales Oriented, Traffic Oriented, SERPs Oriented) for running Projects.
Being Performance Marketing Manager I was responsible for smooth execution between teams. Supervising all Digital Media & Marketing activities and making sure to meet the entire deadline with quality control at an optimal level with month on month growth.
✔ Pay-Per-Click Competitors Analysis, Keywords Analysis & Ad-Copy Analysis for different clients of the company.
✔ Creation of Campaigns, Setup of Keywords and Ad-Copies in Google Adwords®.
✔ Management & Optimization of Campaigns to make sure that campaigns remain in defined budget and get maximum clicks.
✔ Wrote project proposals to acquire new clients for Digital Marketing and designed/conducted training sessions for the business development team to communicate with clients to convince them for Digital Marketing for their product and services.
My responsibilities include:
✱ All client on-boarding activities including requirements analysis, creating proposals and defining scopes
✱ Follow ups on prospects including business opportunities from new or existing accounts
✱ Manage weekly reporting on project status, dependencies and over all progress
✱ Manage project plans and update project progress reports
✱ Create milestone and delivery acceptance reports
✱ Liaise with client to obtain mission critical assets
✱ Execute tasks based on strategic direction; and ensure all projects are as per strategy
✱ Quality Assurance (QA) and cross-checking for on-target deliverables
✱ Setup and lead client meetings
✱ Present Prototype to new and existing clients
✱ Client satisfaction till completion of projects
✱ Small/Medium Business Marketing Strategy and Implementation
✱ Full service web site set-up
✱ Online Branding and Online Reputation Management
✱ New Media Marketing Strategies & Implementation
Marketified offers its customers a 360 degree approach to Internet Marketing that includes not just Search Engine Optimization (SEO) but also conversion optimization, traffic generation, email marketing, social medial marketing and advertising management for Google, Bing & Yahoo. This makes Marketified a one stop shop for all of online marketing needs.
Marketified specialties include:
✱ Complete Internet Presence consultancy
✱ 360 degree Internet Marketing services
✱ Search Engine Optimization (SEO)
✱ Social Media Marketing (SMM)
✱ Online Advertising Management
✱ Conversion Optimization
✱ Email Marketing Campaigns Oversight & Monitoring
✱ Online Reputation Management
✱ Online Branding
✱ Corporate Digital Marketing Trainings
✱ Data Mining & Analysis
Principles of Marketing, Branding, Business Management, E- Commerce, Market Research Strategies, Market Analysis, HRM.
Information Technology, E-Business, E-commerce, Digital Prototyping, Computer Networks.
